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00:00:04 - Intro

00:00:56 - Sponsor: SEO Testing

00:03:47 - Sponsor: Search ‘n’ Stuff

00:06:16 - Welcome to the show, Vince Nero

00:08:15 - The shift towards digital PR in link building

00:11:47 - The benefits of digital PR

00:12:50 - How digital PR relates to AI Overviews

00:13:33 - What we can learn from the Google API leak

00:16:45 - Why digital PR is called ‘earned media’

00:20:38 - Using Ahrefs to find your competitors’ best links

00:22:54 - The price of a quality links in 2024

00:25:22 - The links that money can’t buy (in theory)

00:26:20 - Journalists are underpaid and overworked

00:28:30 - How to stand out against AI-generated content

00:31:10 - Align your content to your audience

00:31:50 - Google is looking for fresh, new content

00:35:45 - Freshness can help get your content featured in AI Overviews

00:36:35 - Vince’s blueprint for success (patent pending)

00:39:35 - Make the journalists job as easy as possible

00:41:29 - Is your pitch enough to write an article?

00:44:40 - The click-through rate of big publications vs niche publications

00:45:35 - How to build positive relationships with publications

00:46:34 - The crossover of traditional PR and digital PR

00:48:30 - Proving yourself as an expert

00:50:00 - There’s a publication or forum or subreddit for every niche

00:51:40 - Focus on the metrics that matter

00:51:51 - Find your tribe (Seth Godin’s advice)

00:54:48 - Find the balance between thinking outside the box and find your audience

00:58:12 - Digital PR for SEO vs brand growth

01:01:02 - Are unlinked mentions still valuable?

01:04:30 - Your site design can affect if people link to you!

01:06:26 - The big sites are overtaken by bad layouts and ads

01:08:15 - Where to follow Vince and Buzzstream

01:09:25 - Outro - I’ve hosted more episodes than Mark!

01:10:41 - Next week guest announcement