November 26, 2025

Digital Presence, AI-Driven Noise, Content Repurposing, Real-World Experiences, and Brand Differentiation with Cathy Hackl, Lee Kebler, and David Cash

1 hour 4 minutes

In this episode of TechMagic, hosts Cathy Hackl and Lee Kebler break down the biggest shifts shaping tech, entertainment, and personal branding. They explore emerging trends, from real-world experiences like Beastland, to the growing influence of spatial computing, and why authentic human content is becoming a premium as AI saturation rises. In the second half, Cathy sits down with David Cash, Founder and CSO of Cash Labs, Founder and Executive Producer of Catalyst Content Haus and Head of Marketing and acting CMO of DeLorean Labs, to discuss building a future-proof personal brand, repurposing content at scale, and why founders must take ownership of their digital presence now. Together, they reveal practical strategies for standing out and earning trust in an AI-driven media landscape.

Come for the tech and stay for the magic!

David Cash Bio:

David Cash is the Founder of Cash Labs and Catalyst, recognized as a leading force in bringing Web3 and emerging technologies to market. After a 12-year acting career and seven years running a production company, working on campaigns for brands like Brisk, Gaviscon, and Netflix, David became an early leader in Web3, authoring the first Master’s thesis on NFTs and producing Metaverse Fashion Week. Through Cash Labs, his work has driven billions of impressions and major revenue for global brands. His newest venture, Catalyst, helps executives create high-impact, future-ready content.

David Cash on LinkedIn

Key Discussion Topics:

00:00 Intro: Tech Magic Returns from the Middle East
00:03 Beastland: MrBeast's Pop-Up Amusement Park Phenomenon in Riyadh
00:08 Apple Vision Pro & Real Madrid: The Future of Immersive Sports Content
00:12 Tim Cook's Potential Departure and Apple's Need for Disruption
00:16 Meta Quest 3S at Costco for $200: The VR Hardware Game Heats Up
00:20 Meet David Cash: From Child Actor to Web3 Pioneer and Content Strategist
00:24 Why Business Leaders Must Own Their Content Strategy Now
00:27 Catalyst: Productizing Executive Content Creation Into a Luxury Service
00:30 How to Build a Personal Brand Session in One Day
00:33 The Dead Internet Theory: Why Authentic Voices Are Your Competitive Moat
00:36 Syndication Strategy: Turn One Piece of Content Into 1,000 Assets
00:37 Legacy Media Still Matters: Why Adweek and Vogue Amplify Personal Brands
00:40 The Evolution of Entertainment: From Broadway to Authentic Vlogging
00:43 Human-Crafted Content as Luxury: The OnlyFans to OnlyWalks Future
00:44 The Metaverse Isn't Web3: Redefining Virtual Spaces and Digital Identity
00:48 How Your Content Choices Today Shape Your XR Future Tomorrow
00:52 AI as a Tool: When to Use Generative Tech and When to Create Authentically
00:53 The "Human Authored" Label: Why AI Slop Is Making Credibility Scarce
00:57 Silicon Valley's Billion-Dollar Paradox: Oracle, SoftBank, and Unsustainable Bets
01:00 Hardware Matters: Why Lam Research Is the Invisible Infrastructure Winner
01:03 Key Takeaways: Personal Branding, Content Strategy, and the Human Edge

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