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My guest on this episode of the Digital Supply Chain podcast is global influencer Tamara McCleary (aka @TamaraMcCleary on Twitter).

Tamara is the CEO of Thulium (@Thuliumco on Twitter), a social media marketing agency focused on strategy and analytics.

Tamara is also a good friend and knows the tech, and supply chain space upside down and inside out, so I was stoked when she agreed to come on the podcast. You can tell from the banter that we go back a long way. Tamara asks me probably as many questions as I asked her!

We had a fun, wide-ranging conversation about the rise of consumer power, the increasing importance of customer experience, and how those topics impact on supply chains.

Here's how the conversation broke down:

00:26 Tamara, would you like to introduce yourself? 

02:16 What are the principle advantages organisations can get from digitising their supply chains?

03:42 Consumers have far more power now because we are living in a social media age…

05:50 Will digital supply chain create an opportunity for manufacturing to go straight to the consumer?

08:51 Customer experience story

12:20 In this universe, we all now expect our goods to be delivered immediately, and we use this need for instant gratification to filter for suppliers…

16:46 Increasingly we are becoming more aware of issues in suppliers supply chains, and reacting accordingly…

20:06 More and more people are becoming aware of their supply chains and it is informing their purchasing decisions

22:10 Companies that integrate social media into their supply chain have a vastly superior customer experience 

26:00 What haven't we talked about that you'd like to mention, and if people want to connect with you of Thulium, where can they find you?

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