Digital Surfing

Digital Surfing

By Daryn SmithBusinessMarketing
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Digital Surfing episodes

  • Alex Gyllstrom: Setting your website project up for success
    This week's guest is Alex Gyllstrom, the marketing and brand director at Whitetail Properties Real Estate, a rural land real estate company that specialises in recreational hunting, ranch, and farmland, as well as timberland country homes.Having previously worked as a writer and social media manager, Alex is now responsible for overseeing the company's marketing arm and ensuring that its expertise and services are communicated effectively to potential clients through various mediums such as T...
    32 min
  • Jess Gamble: The state of marketing trends
    This week's guest does 10,000 steps every day and has recently completed her second half-marathon. A UCT graduate, Jess started on the Chartered Accountant route before finding marketing, changing her majors without telling her parents, and not looking back. She got her start in marketing with Instant Grass, a consumer insight & research agency and as an intern for Gigham, an online events site founded by Roach Roth and George Gally.Along the way, Jess has co-founded and written...
    29 min
  • Peter Stojanovic: Navigating the challenges of AI
    This week's guest is Peter Stojanovic, the Editor of HotTopics, a media business featuring insights from global C-suite executives, who are then connected via its calendar of invite-only events.A science journalism graduate, keen runner and avid reader of biographies, he has sailed the English channel twice and is an expert in innovation, the future of work, and business leadership.Peter has interviewed the likes of Jimmy Wales, founder of Wikipedia, and Nicola Mendelsohn, VP EMEA for Faceboo...
    34 min
  • Irina Chuchkina: How to steal like an artist
    This week's guest is Irina Chuchkina, the Chief Marketing Officer at Thunes, a global Fintech building modern payment infrastructure connecting developed and emerging markets.An enthusiastic and long-term member of the Fintech community, she is a Fintech marketer with approximately 17 years of experience building world-class brands at the intersection of payments and technology, across Europe and Asia. A globe trotter, Irina is currently living in the UK, her 6th country. While living in...
    26 min
  • Kostas Giannoukaris: The SEM landscape in 2023
    This week's guest is Kostas Giannoukaris, Huble’s Vice President of Search Consultancy.Born and raised in Athens, Greece, he’s a graduate of Economic Science from the University of Piraeus and worked at his father's business for a couple of years before moving to the UK to pursue a Master’s Degree in Marketing Analytics from the University of Southampton.After graduating, he started working at The B2B Marketing Lab as a Digital Marketing Intern in 2014 and has remained with the company throug...
    23 min
  • Tyler Vaughn: Change management of non-tech savvy users
    This week's guest is Tyler Vaughn, Director of Technology for Whitetail Properties, a real estate company that specialises in hunting-, ranch-, and farmland.With a background in UI/UX design, product management, marketing technologies, and business intelligence, Tyler’s a certified product manager and has a master’s in business administration. This episode focuses on his approach to change management and onboarding non-technical people to new technological solutions, developing a trainin...
    34 min
  • Rowan Reid: Adapting to technological innovation
    This week's guest is Rowan Reid, the Chief Information & Technology Officer here at Huble. With a background in Information Technology and over a decade of experience in web development and systems integrations, he’s passionate about using technology to solve complex problems facing people and businesses today. This episode focuses on his approach to keeping up with technological innovation, his interest in nuclear fusion, the importance of continuous improvement to adhere to IS...
    29 min
  • Annabelle Taylor: The importance of personalisation in lead nurturing
    Our guest this week is Singapore-based Annabelle Taylor, the head of Asia Pacific marketing, communications, and the digital team at Knight Frank. Directly managing her own team and working closely with local marketing teams across 13 countries, her primary responsibility is to create and deliver marketing strategies and tools that support the attraction, acquisition and retention of clients, and increasingly employees.In this episode, we focus on the similarities in marketing the recruitment...
    23 min
  • Nikki Piper: Innovation and adapting to change in digital
    Our guest this week is Nikki Piper, our Vice President of Business Operations here at Huble. With a graphic and web design background, she started her career in a print-based business, playing a dual role in design and production management before making the leap into digital.In this episode, we focus on how to adapt to rapid changes, where to gain the knowledge to do so, and how to make it enjoyable. We also look at innovation, how to approach large-scale projects with technology rather than...
    25 min

About Digital Surfing

From the publisher's feed

Daryn Smith invites special guests to share their personal stories and impart wisdom on how to ride the wave of a career in digital business. Each episode, this podcast explores stories of success…