Digital Surfing

Digital Surfing

By Daryn SmithBusinessMarketing
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Digital Surfing episodes

  • Amsal Alihodzic: Approach the world as an explorer
    Our guest this week is Amsal Alihodzic, the Global Head of Marketing for DQS. Born in Bosnia but raised in Germany, Amsal is a philosophy graduate with dreams of becoming a writer before getting his start in digital marketing in 2011. In this episode, we discuss the importance of writing to attract the right audience, why marketing funnels no longer work, digital transformation, and the importance of being open-minded to understand the user.It’s Amsal Alihodzic!Follow Daryn on LinkedIn: ...
    24 min
  • Malcolm King: All great creative work makes you a little scared
    Our guest this week is Malcolm King, Creative Director here at Huble. He comes from a background in B2C advertising, having worked for some of South Africa's top agencies, as well as founding a marketing and social media company, and working in eLearning before joining Huble. In this episode, we discuss the importance of creativity in the marketing space, what it means to be a creative, how B2B marketing can benefit from creativity, and the trends that are currently shaping the creative ...
    29 min
  • Rebecca Geier: Saying no in order to grow
    Our guest this week is Rebecca Geier, CMO at Monolith AI - a software company that uses machine learning and data science to help engineers improve the product development process. Rebecca has many years of experience in the B2B marketing industry. She co-founded and led a marketing agency for 10 years that focused on marketing to engineers primarily, as well as wrote a book titled “Smart Marketing to Engineers”. In this episode, we discuss the connection between psychology and marketing...
    30 min
  • Gihan Hyde: The role of the tech sector and CRM in driving a sustainability agenda
    Our guest this week is Gihan Hyde, CEO and Founder of Communique - an Environmental, Social and Governance (ESG) consultancy. Gihan founded Communique because she wanted to give a voice to fellow sustainability & communication professionals who are from underdeveloped countries and underrepresented communities. Gihan specialises in three different disciplines: Marketing, internal communication, and sustainability. In this episode, we discuss the role of the tech sector and CRM in dri...
    23 min
  • David Hooker: Creating content that truly adds value
    Our guest this week is David Hooker, who is the Brand Lead at Printify. David is an experienced Creative Director and Brand Manager. He has built teams at Prezi, Travelperk, Gett, and more. David is also a seasoned speaker and has a published TED-X talk on the importance of visual literacy, something which he is passionate about.In this episode, we discuss how to create content that truly captures and engages your target audience, the importance of visual literacy, how to give a great present...
    27 min
  • Maya Moufarek: The importance of investing in branding
    Our guest this week is Maya Moufarek, who is a Growth CMO Consultant at Marketing Cube. Spending over 15 years in tech and marketing, she has built countless business growth plans. Maya is passionate about working with ambitious entrepreneurs and purpose-driven CEOs to deliver truly sustainable growth.In this episode, we discuss the importance of investing in branding, especially in economic times of fear, how you can use the Jobs-to-be-Done model in working out your brand and marketing strat...
    33 min
  • Whizz-Kidz & Recite Me: Pioneers for accessibility for all
    This week we’re doing things a little differently and highlighting two organisations that are close to our hearts at Hube Digital. Recite Me and Whizz-Kidz are pioneers for accessibility for all, whether that be digital or physical, and this week I am so pleased to welcome Ross Linnett, founder of Recite Me, Abbie Smart, a young beneficiary at Whizz-Kidz, and Sophie, a Whizz-Kidz volunteer. Recite Me was founded by Ross Linnett, an entrepreneur, who like a number of entrepreneurs, i...
    1 min
  • MJ Khan: Growing the largest LinkedIn presence in Southern Africa
    This week, Daryn is joined by MJ Khan, who is the Head of Group Digital Communications at Sasol, an international integrated energy and chemicals company.MJ headed the social media department at Quirk, South Africa's largest full-service digital agency, and worked on a variety of accounts for local and international clients. He has also worked at large advertising networks including Ogilvy and Mather and TBWA Hunt Lascaris. In this episode we dive into how he built the Sasol digital mar...
    33 min
  • Joe McGoldrick: Digital Marketing - It’s more than just a slice of the Marketing Pie
    In our latest episode, Daryn is joined by Joe McGoldrick, who is the Senior Director of Global Digital Marketing at ICU Medical and has over 25 years experience in the healthcare industry.Joe has demonstrated success in field marketing, product management, finance, operations, market research and e-commerce. If you're interested in enterprise e-commerce as well as e-commerce, that touches both the physical environment and the digital environment, this is the episode you don’t want to miss!&nb...
    23 min
  • Jared Carneson: Web3 and its impact on the digital world
    In this week’s episode Daryn is joined by Jared Carneson, who is the SVP & Senior Partner - Practice Lead: Media and Platforms at FleishmanHillard which is a leading public relations and marketing agency. Jared started as the head of the social media team in Johannesburg, South Africa, and has since been the Social and Innovation lead in both the Arab Emirates and San Francisco. Now based in San Francisco, his ‘intelligence engine’, which visualizes data as well as real-time social a...
    25 min

About Digital Surfing

From the publisher's feed

Daryn Smith invites special guests to share their personal stories and impart wisdom on how to ride the wave of a career in digital business. Each episode, this podcast explores stories of success…