Sign up to save your podcasts
Or
Share Digital Surfing
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Digital Surfing episodes
- Wendy McEwan: Using customer experience to build a brandOur guest this week is Wendy McEwan, who is a strategic leader in business transformation through optimising the customer and employee experience. Her career in digital spans over 20 years in digital media, customer technology and marketing technologyIn this episode, we discuss the importance of using customer experience to build a brand, the propaganda based education that Google and Facebook are giving marketers and how the death of the cookie needs to be considered in your future strategie...38 min
- Keith Waitt: Digitalising and commercialising traditional service offeringsOur guest this week is Keith Waitt, Senior Head of Sales and Distribution at CFA Institute, a leading body globally for financial accreditation. Born in Edinburgh, raised in Nigeria, and educated in Wharton, USA, Keith has lived all over the globe and has a wealth of experience to pass down.Keith is currently heading up the digitalisation of CFA Institute from pen and paper to digital tech stacks and processes, pushing the organisation to be more forward thinking.In this episode, we disc...20 min
- Hadar Sabag: Storytelling and the importance of having a narrative in your marketingOur guest this week is Hadar Sabag, Senior Product Marketing Manager at monday.comHadar is based in Tel Aviv, Israel, and is a Marketing, Employer Branding, Media and Communications expert and Community Builder who believes that good stories have the power to move everything forward. In fact, Hadar had her first published column in a national magazine aged just twelve years old. In this episode, we discuss the importance of having a narrative in your marketing, how B2B marketing needs to foll...41 min
- Leah Pincsak: Design strategy and how to approach creative within your companyOur guest this week is Leah Pincsak, Senior Creative Director at Atlassian, a global software company renowned for its project management and collaboration tools. Leah has 15+ years experience in creative and design strategy, helping brands to articulate and scale brand voice through digital and analog experiences.In this week’s episode we discuss Atlassian’s approach to creative, how she took the team from 6 people to over 45, and how Atlassian uses their own products in the creative pr...28 min
- Joe Legate: How to look beyond CRM as just a piece of technology and use it to drive resultsOur guest this week is Joe Legate, Head of Growth and Engagement at Mobilise. Mobilise is on a mission to drastically improve the support that the UK’s army of unpaid carers receives.Joe has worked in CRM and marketing for over 15 years and shares amazing insights from his experience such as what CRM actually is, the stakeholders required to make a CRM implementation successful and why you need to look at CRM as an always on and always improving programme instead of a big bang project.....43 min
- Alice O' Ferrall: Social media tactics and how to work with agencies in a sustainable wayOur guest this week is Alice O’Ferrall, Global Head of Digital Communications at LafargeHolcim, a world leader in sustainable and innovative building solutions, based in Switzerland. Alice has over 20 years of marketing experience, with posts at Ogilvy and WWF. Until recently, she worked as Global Head of Digital at WWF, leading digital projects across their 90 operating countries. In this podcast we talk about social media strategies across both B2C and B2B and how to work wi...41 min
- Lucien O'Donoghue: Navigating start-ups and breaking into the App MarketplaceMy guest this week is Lucien O’Donoghue, CEO and Founder of fitness app, Projeckt, and now Squaddy. Lucien worked in corporate finance until 2017, before deciding to leave a good pay and clear career trajectory to throw himself into the world of digital.In this episode we talk about start-ups, building a business around passion, and learnings of when to mothball a business plan...It's Lucien O'Donoghue! Follow Daryn on LinkedIn: https://www.linkedin.com/in/darynsmith35 min
- Mark Ackers & Richard Smith: Using technology and coaching to boost salesOur guests this week are Mark Ackers, Sales Director, and Richard Smith, Co-Founder & VP, Sales, at Refract.Refract is a call intelligence tool which helps Sales Managers and Salespeople analyse calls and demos to sell smarter.In this episode we focus on the science of sales and why coaching and training is so important to sales success. We also dive into different tech stacks and how technology is curating a new wave of sales coaching. It's Mark Ackers and Richard Smith! Helpfu...45 min
- Charles McKay: Why vector alignment is key for digital transformationOur guest this week is Charles McKay, CEO and Founder of Synx, Australia. Charles worked as a technical consultant for over 10 years before setting up Synx seven years ago. His Inbound Growth Agency aims to make digital marketing simple consulting clients across B2B software, property and technology.In this episode we focus on vector alignment and how this plays an important role in digital success...It's Charles McKay! Follow Daryn on LinkedIn: https://www.linkedin.com/in/darynsmith37 min
- Ben Johnson: The role trust plays in digital successOur guest this week is award winning Australian strategist and marketer, Ben Johnson.Ben has worked at Dicker Data, an Australian IT distributor, for nearly fourteen years and is responsible for Dicker Data’s go-to-market strategies, vendor acquisition, partner enablement programs and delivering executional excellence with vendor marketing development funds.He is a technologist at heart - teaching himself to code at a very young age - and in today's episode we talk about trust and the role th...39 min
About Digital Surfing
From the publisher's feed
Daryn Smith invites special guests to share their personal stories and impart wisdom on how to ride the wave of a career in digital business. Each episode, this podcast explores stories of success…
and failure as Daryn chats to digital leaders on their ups and downs of digital projects and how they barrelled through waves of uncertainty to get where they are today. Expect honest conversation, laughter, practical lessons and encouragement as we celebrate the moments that maybe haven’t gone right in their career. It’s these set-backs and getting back on their feet when things haven’t gone to plan which ultimately rounded them into the successes they are today. Daryn is Chief Sales and Innovation Officer at Huble Digital. Now leading one of the largest digital consultancies globally, he is the first to admit his journey hasn’t always been perfect. Daryn is now on a mission to help us learn from failure and remember that everyone starts somewhere.Powered by: Huble Digital - www.hubledigital.com