Digital Surfing

Digital Surfing

By Daryn SmithBusinessMarketing
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Digital Surfing episodes

  • Mark McCarthy: Going Beyond
    This week Daryn is joined by Mark McCarthy, Director of Operational Customer Experience at Katapult, a leading omnichannel point-of-sale payment platform, providing alternative purchase solutions for retailers and consumers.With over 10 years of marketing experience, Mark shared his insights into rebranding and what it means to go beyond just changing logos, as well as his experience moving his support and service team onto HubSpot. It’s Mark McCarthy!Follow Daryn on LinkedIn: https://ww...
    39 min
  • Jeremiah Runser: Brand alignment - The importance of aligning your brand with your customers’ needs
    Our guest this week is Jeremiah Runser, the Marketing Manager at GCPay, a powerfully simple software that fully automates the payment application process between general contractors and subcontractors.Jeremiah has 10+ years of experience in marketing, lead generation, and brand building.In this episode, we discuss growth hacking, understanding the consumer, using SMS to reach consumers, and the pivotal role a website plays in a marketing journey.This is Jeremiah Runser!Follow Daryn on LinkedI...
    20 min
  • George Yaryura: The influence of technology on consumer behaviour
    Our guest this week is George Yaryura, who is the Chief Marketing Officer at Planet Smart City which is a leading proptech scale-up with global operations across the US, Latin America, Europe and India.George has over 20 years of experience in helping create market-leading Innovations, whilst driving Digital Transformation across global businesses.He shares his experience in telecommunications, the payments industry, development, and what the future holds for the technology industry. Thi...
    34 min
  • Kyle Tate: Developing a sales coaching culture and mindset
    Our guest in this special edition of Digital Surfing is Kyle Tate, who is the Sales Development Program Manager at DocuSign, a global e-signature company that helps organisations connect and automate how they prepare, sign, act on and manage agreements.Kyle has over 6 years of experience spanning global corporate management, sales strategy and marketing, predominantly centred around technology. In this episode, we discuss sales development, tips to improve your XDR team and how to effec...
    41 min
  • Christopher Mills: The importance of partnerships and using them to grow user adoption
    Our guest this week is Christoper Mills who is the Co-Founder of a start-up called Papervideo which is a social enterprise that creates and distributes educational resources that enable teachers to connect with their students and beyond, in a streamlined online learning environment.Chris is passionate about optimising knowledge distribution and understanding consciousness.In this episode, Chris shares his experience on how important it is to use user-generated content to increase user adoptio...
    28 min
  • Patrick Burns: Your learning tactics need to keep up with your innovation strategy
    Our guest this week is Patrick Burns who is the Sales Director at EdCast which is a software company that provides a unified platform designed to operate end-to-end employee learning experience journeys spanning skilling and career mobility.Patrick is very passionate about sales, and he has successfully led sales teams by employing a coaching style to ensure each team member knows where to push and develop to move their career forward.In this episode, we discuss the importance of getting your...
    35 min
  • Vishesh Singhal & Siddharth Garg: Building applications on top of CRM's — Taking an integration first approach
    Our guests this week are Vishesh Singhal and Siddharth Garg, Co-Founders at CloudFiles — a software company that specialises in secure file sharing and tracking for businesses. Both of them have a background in software development and share a passion for solving global challenges through technology.In this episode, we discuss the impact of building applications on top of CRMs by taking an integration first approach, and how this affects user adoption of business applications.It’s Vishes...
    38 min
  • Phoebe Scott: Evolving an enterprise with CRM by taking a startup approach
    Our guest this week is Phoebe Scott who is the Global Director, CRM at Avison Young, a global real estate company. Her speciality is in developing brand strategy, growth strategy, and technology strategy that leads to sales and revenue growth domestically and internationally. Phoebe is also a reformed attorney, aspiring psychologist, and three-time entrepreneur and passionate about and involved with animal rescue.In this episode, we discuss:How Phoebe is transforming the traditional spac...
    24 min
  • Graham Deneys: The VS episode - long vs short-termism, strategy vs tactics, top vs bottom of the funnel
    Our guest this week is Graham Deneys who is the Group Strategy Director at Carat, the world’s first media agency. With a background in publishing and over 10 years in marketing, Graham has a tonne of client-side and agency experience and he is responsible for the development and implementation of integrated and innovative media solutions. He has worked for key companies such as GQ Magazine and Future plc. He has also been a judge at the 2020 Loerie awards (Media Innovation category)...
    38 min

About Digital Surfing

From the publisher's feed

Daryn Smith invites special guests to share their personal stories and impart wisdom on how to ride the wave of a career in digital business. Each episode, this podcast explores stories of success…