Having previously discussed the fundamentals of digital twins and the opportunities they offer, we’re expanding our exploration of digital twins with an examination of a look at how digital is helping transform application in product development. Join McKinsey partner Kimberly Borden and senior adviser Dr. Will Roper in a conversation about the value of digital technologies twins in production applications. Their discussion examines the use of digital approaches to design and development in Formula 1 as well as in aerospace and defense, and bringing illustrating how a software development style can have a big impact in producing to hardware.

Recorded at Farnborough International Airshow, and introduced by McKinsey’s Operations Practice managing editor Christian Johnson, this episode explores the digital imperative in design and development for products. It also considers the need for a pragmatic approach to delivery, to ensure that big ideas can reach execution.

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