Last year, we talked with Alex LeBlanc about starting Calibration Coffee Lab in Greenville, South Carolina (CRAFTED ep #26). Today, Alex is back to update us on how it’s going, what he’s been learning, how his thinking about coffee has evolved, and how he’s going about trying to build a brand that people will love.

And if you’d like to check out Alex’s coffee, CRAFTED listeners can get 15% off by using the code BLISTER at calibrationcoffeelab.com

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Check out the Blister Craft Collective

CRAFTED ep #26: Calibration Coffee Lab

TOPICS & TIMES:

Backstory of Calibration Coffee Lab (2:53)

3rd Wave Coffee (9:32)

1st & 2nd Crack (14:18)

Alex’s Philosophy of Roasting (16:46)

Espresso (19:30)

Roasting Temperature & Airflow (25:47)

Catering to Customers’ Tastes (27:06)

Coffee, Wine, & Beer Comparisons (33:08)

‘Single Origin’ Coffees vs Blends (35:10)

How Long to “Rest” after Roasting (36:53)

Natural vs Washed (45:48)

Brand Building (51:03)

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