Direct Sales Done Right

🎙️ Episode Summary: 

In part 3 of the Direct Sales Done Right Podcast's 4 part episode series on 2026 Social Media Trends (that aren’t lame), Katy Ursta dives into the evolving landscape of social media trends, emphasizing the importance of originality and authenticity in content creation for 2026. Drawing parallels from Dr. Seuss's story 'The Sneetches', she illustrates how the quest for validation through trends can lead to a loss of individuality. Katy argues that as social media shifts, the focus will move from merely gaining visibility to fostering genuine connections with audiences. She provides actionable insights for direct sellers, highlighting the need for content that resonates with the audience's pain points rather than just showcasing products. By prioritizing clarity, retention, and connection over polished aesthetics, Katy encourages listeners to embrace their unique voices and stories to stand out in a crowded digital space.

💡 Episode Highlights & Time Stamps:

0:44 The Sneetches Story: A Lesson In Originality

4:00 The Shift Towards Original Content

7:49 Instagram Growth Strategies for 2026

11:13 Content That Explains, Not Just Shows

17:23 Consistency Over Perfection in Branding

20:37 Closing Thoughts 

📌 Resources & Links Mentioned:

Interested in a private mentorship with Katy in 2026?

Book a Discovery Call: https://calendly.com/katyursta-info/30min 

Sign Up for 6 Month Private Mentorship: 

https://services.katyursta.com/offers/3egc2Joo/checkout

👥 Connect with Katy:

• Instagram: @katywritescontent 
• Website: www.katyursta.com
• Free Resource: Story Strategy Weekly Drops: https://services.katyursta.com/rerise

📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out.

2 spots remain for private mentorship in 2026!

https://services.katyursta.com/offers/3egc2Joo/checkout

🎙️ Episode Summary: 

Katy is not holding back with part 2 of her 4 part episode series on 2026 Social Media Trends (that aren’t lame).  Learn how to tell a story that actually catches people's attention:  storytelling and vulnerable sharing, emphasizing that genuine connections drive sales and community.  Katy provides practical examples of transforming standard content into more relatable and authentic posts, encouraging listeners to embrace their true selves in their marketing efforts.

💡 Episode Highlights & Time Stamps:

0:44 New Year Reflections and Podcast Growth

3:22 The Power of Vulnerability in Storytelling

6:30 Authenticity in Social Media Trends

8:55 Transforming Content: From Tips to Vulnerable Shares

10:56 Examples of Vulnerable Sharing in Direct Sales

16:56 Building Trust Through Authenticity

23:43 Closing Thoughts on Vulnerability and Connection

📌 Resources & Links Mentioned:

Interested in a private mentorship with Katy in 2026?

Book a Discovery Call: https://calendly.com/katyursta-info/30min 

Sign Up for 6 Month Private Mentorship: 

https://services.katyursta.com/offers/3egc2Joo/checkout

👥 Connect with Katy:

• Instagram: @katywritescontent 
• Website: www.katyursta.com
• Free Resource: Story Strategy Weekly Drops: https://services.katyursta.com/rerise

📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out.

3 spots now open f or private mentorship in 2026!

https://services.katyursta.com/offers/DBXdm7GL/checkout 

🎙️ Episode Summary: 

In part 1 of the 4 episode series of the Direct Sales Done Right podcast, Katy Ursta discusses the resurgence of human connection and why it's putting social media managers out of business.  She shared current cited trends for 2026, highlighting the shift from polished content to relatable, genuine interactions. Katy provides actionable strategies for building community through social media, encouraging listeners to engage authentically and create spaces for real conversations. The episode serves as a guide for those looking to enhance their social media presence while fostering meaningful connections.

💡 Episode Highlights & Time Stamps:

0:44 The Comeback of Human Connection in Social Media

5:16 Trends Shaping Social Media in 2026

9:15 Creating Interactive and Engaging Content

14:18 The Power of Authentic Sharing

19:12 Building Community Through Engagement

📌 Resources & Links Mentioned:

Interested in a private mentorship with Katy in 2026?

Book a Discovery Call: https://calendly.com/katyursta-info/30min   

👥 Connect with Katy:

• Instagram: @katywritescontent 
• Website: www.katyursta.com
• Free Resource: Story Strategy Weekly Drops: https://services.katyursta.com/rerise

📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out.

🎙️ Episode Summary: 

In this episode, Katy Ursta reflects on the challenges of 2025 and embraces the opportunities of 2026, the Year of the Horse. She encourages listeners to engage in self-reflection through 9 thought-provoking questions that focus on personal growth, energy management, and building connections. Katy emphasizes the importance of honesty and courage in moving forward and shares her excitement for the upcoming year.

💡 Episode Highlights & Time Stamps:

0:44 Embracing 2026: A Year of Momentum

3:06 Reflecting on 2025: Lessons Learned

5:49 Nine Questions for Personal Growth

10:06 Becoming Your Best Self in 2026

14:30 Looking Ahead: Growth and Joy in 2026

📌 Resources & Links Mentioned:

Interested in a private mentorship with Katy in 2026?

Book a Discovery Call: https://calendly.com/katyursta-info/30min   

Sign Up for a 6 Month Private Mentorship: https://services.katyursta.com/offers/DBXdm7GL/checkout 

👥 Connect with Katy:

• Instagram: @katywritescontent 
• Website: www.katyursta.com
• Free Resource: Story Strategy Weekly Drops: https://services.katyursta.com/rerise

📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out.

🎙️ Episode Summary: 

In this episode of the Direct Sales Done Right podcast, Katy Ursta shares her personal reflections and insights on navigating challenges and growth in business and life. She discusses the importance of storytelling, gratitude, and the lessons learned from starting a new business and overcoming personal obstacles in 2025.

💡 Episode Highlights & Time Stamps:

0:44 Podcast Personal Reflections 

2:02 Challenges and Truths of the Year of the Snake 

5:00 Reflections and Insights for the Year of the Horse

6:40 Starting Again in Direct Sales and the Lessons Learned Along the Way

11:59 Healing Has to Happen Before Scaling

16:57 Defining How You Want to Work

21:19 Looking Ahead Toward 2026

📌 Resources & Links Mentioned:

Get $30 Off my 3 part supplement stack with this link (**discount added in the cart/checkout!) https://tinyurl.com/neorawellness 

👥 Connect with Katy:

• Instagram: @katywritescontent 
• Website: www.katyursta.com
• Free Resource: Story Strategy Weekly Drops: https://services.katyursta.com/rerise

📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out.

🎙️ Episode Summary: 

Get $30 Off my 3 part supplement stack with this link (**discount added in the cart/checkout!) https://tinyurl.com/neorawellness 

In this episode of the Direct Sales Done Right Podcast, Katy Ursta reflects on the transformative year of 2025, discussing the evolution of direct sales and her personal journey in the industry. She emphasizes the importance of reimagining rank advancement, focusing on healthy business practices, and finding joy in the work. Katy shares her experiences of shifting from a frantic approach to a more balanced and joyful mindset, encouraging listeners to align their goals with their values and to prioritize well-being over mere achievements.

💡 Episode Highlights & Time Stamps:

0:44 Reflections on 2025 and Direct Sales

2:15 Personal Journey in Direct Sales

8:50 Reimagining Rank Advancement

12:25 Shifting Focus: Action Over Outcome

16:30 Building a Joyful Team Environment

19:34 Finding Joy in Direct Sales

📌 Resources & Links Mentioned:

Direct Sales Done Right Book: https://amzn.to/446qnM1 

Get $30 Off my 3 part supplement stack with this link (**discount added in the cart/checkout!) https://tinyurl.com/neorawellness 

👥 Connect with Katy:

• Instagram: @katywritescontent 
• Website: www.katyursta.com
• Free Resource: Story Strategy Weekly Drops: https://services.katyursta.com/rerise

📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out.

🎙️ Episode Summary: 

Get $30 Off my 3 part supplement stack with this link (**discount added in the cart/checkout!) https://tinyurl.com/neorawellness 

In this episode of the Direct Sales Done Right Podcast, Katy Ursta discusses the evolving landscape of direct sales as we approach 2026, emphasizing the critical role of personal branding. She highlights the need for direct sellers to focus on building their personal brands rather than solely relying on their products or companies. Katy outlines the shifts in consumer behavior and the importance of authenticity, storytelling, and support from companies in fostering personal brand growth. She provides insights into what effective support looks like and the future trends that will shape the direct sales industry.

💡 Episode Highlights & Time Stamps:

0:44 Introduction to Direct Sales in 2026

2:12 The Importance of Personal Branding

5:26 Shifts in Consumer Behavior

10:59 What Real Brand Support Looks Like

21:11 The Future of Direct Sales and Personal Branding

📌 Resources & Links Mentioned:

Direct Selling News Article: https://www.directsellingnews.com/2025/11/01/the-future-of-field-engagement/ 

Get $30 Off my 3 part supplement stack with this link (**discount added in the cart/checkout!) https://tinyurl.com/neorawellness 

👥 Connect with Katy:

• Instagram: @katywritescontent 
• Website: www.katyursta.com
• Free Resource: Story Strategy Weekly Drops: https://services.katyursta.com/rerise

📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out.

🎙️ Episode Summary:

Get $30 Off my 3 part supplement stack with this link (**discount added in the cart/checkout!!!!) https://tinyurl.com/neorawellness 

In this episode, Katy Ursta discusses strategies for direct sellers to finish the year strong and build momentum into 2026. She emphasizes the importance of showing up confidently, the subtle ask in sales, and the necessity of believing in one's own value. Katy encourages listeners to maintain consistent messaging and to actively ask for sales, especially during the busy holiday season. This episode serves as a motivational call to action for direct sellers to recognize their worth and the impact they can have on others.

💡 Episode Highlights & Time Stamps:

0:44 Introduction and Year End Reflections

2:33 The Importance of Showing Up

8:00 The Subtle Ask: Confidence in Messaging

13:56 Closing the Sale: Overcoming Hesitations

19:29 Believing You Matter: The Key to Success

📌 Resources & Links Mentioned:

Get $30 Off my 3 part supplement stack with this link (**discount added in the cart/checkout!!!!) https://tinyurl.com/neorawellness 

👥 Connect with Katy:

• Instagram: @katywritescontent 
• Website: www.katyursta.com
• Free Resource: Story Strategy Weekly Drops: https://services.katyursta.com/rerise

📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out.

🎙️ Episode Summary:

The (re)Rise Confidently Workbook: https://services.katyursta.com/rerise-workbook

Feeling a little shaken after a year of pivots, setbacks, or starting over? You’re not alone—2025 has been a year of massive transition for so many women in direct sales and entrepreneurship.

In this episode, Katy Ursta breaks down her RISE Framework for rebuilding confidence when life (or business) pulls the rug out from under you. You’ll learn how to:

• Remember what’s true about you (not what you produce)
• Identify the old narratives + patterns that aren’t yours
• Claim small wins that create real momentum
• Shift your energy and rewrite the thoughts shaping your decisions

If you want to (re)RISE confidently going into 2026, this episode is the reset you’ve needed.

💡 Episode Highlights & Time Stamps:

0:44 Reflecting on 2025: A Season of Change

1:35 Rebuilding Confidence After Major Shifts

3:33 The Framework for Rebuilding Confidence

7:46 The RISE Framework: Remembering Your Truth

11:02  Identifying Negative Patterns and Voices

15:18 Celebrating Small Wins for Confidence

17:51 The Impact of Energy on Confidence

22:50 Recap: The RISE Framework for Confidence

📌 Resources & Links Mentioned:

The (re)Rise Confidently Workbook: https://services.katyursta.com/rerise-workbook

The Story to Sell Cohort: https://services.katyursta.com/story-to-sell-cohort

👥 Connect with Katy:

• Instagram: @katywritescontent 
• Website: www.katyursta.com
• Free Resource: Story Strategy Weekly Drops: https://services.katyursta.com/rerise

📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out.

🎙️ Episode Summary:

The Story to Sell Cohort is OPEN! Sign up here: https://services.katyursta.com/story-to-sell-cohort

In this episode of the Direct Sales Done Right Podcast, Katy Ursta discusses the importance of understanding one's unique value in the business landscape, especially in the context of social media and marketing. She shares a personal experience of having her service copied and emphasizes the significance of delivering an exceptional customer experience. Katy introduces ten reflective questions designed to help listeners define their unique offerings and the experiences they provide to their clients. The episode concludes with a reminder that the Story to Sell Cohort is now open for enrollment, highlighting the unique mentorship experience she offers.

💡 Episode Highlights & Time Stamps: 

• 0:44 Introduction to Social Media Insights
• 2:45 The Experience of Being Copied
• 5:20 Understanding Your Unique Value Proposition
• 10:35 Questions You Can Ask Yourself to Create a Unique Customer Experience and Define Your Unique Offering
• 24:43 YOU Make Your Offering Untouchable

📌 Resources & Links Mentioned:

The Story to Sell Cohort: https://services.katyursta.com/story-to-sell-cohort

👥 Connect with Katy:

• Instagram: @katywritescontent 
• Website: www.katyursta.com
• Katy's Story Strategy Weekly Email Drops: https://services.katyursta.com/rerise

📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!