This week, I sat down with someone whose journey proves that high performance isn't just about winning—it's about showing up with intention, grit, and purpose. Paige Lawrence Champion's path has been anything but ordinary. From growing up on a small ranch in rural Canada to competing as an Olympic pairs figure skater at the 2014 Winter Games, she's lived at the highest levels of sport. Today, she's a high-performance coach helping entrepreneurs and elite athletes build successful businesses and lives without sacrificing what matters most. She's also a wife and soon-to-be mom of two, navigating every exciting new chapter life throws at her. Whether you're building a business, chasing a dream, raising a family, or simply trying to figure out what’s next, this conversation is full of wisdom that reminds us success isn't one-size-fits-all—it's something we each get to define for ourselves. Let’s get dirty with Paige!

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@paigelawrencecoaching

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This week, we sit down with Callie Tice, Brand Director of Cowgirl magazine and someone who's spent the last 16 years helping tell the stories that celebrate Western women, traditions, and the lifestyle so many of us love. From taking a chance on a job she almost didn't apply for to helping grow Cowgirl into one of the most recognizable brands in the Western industry, Callie shares how saying "yes" to new opportunities shaped her career. She also gives us a behind-the-scenes look at the evolution of print media, social media, and the incredible impact of Cowgirl's 30 Under 30 program. The conversation dives into imposter syndrome, mentorship, finding your place in the Western world—even if you didn't grow up in it—and why authentic relationships will always matter more than transactions. Let’s get dirty with Callie!

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Website: www.cowgirlmagazine.com

Instagram: @cowgirlmagazine

Personal Instagram: @txcallie

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On this episode of Dirt Diaries, I sat down with entrepreneur, horsewoman, and generational textile executive Robin Hoffman Haack for a conversation that weaves together family legacy, Western lifestyle, and the art of building something meaningful. Raised on the California coast but deeply rooted in the horse industry, Robin shares how a lifetime of showing cutting horses, growing up in a family that helped shape surf culture through Hoffman Fabrics, and honoring generations of craftsmanship inspired her to launch Lovely Ranch—a Western lifestyle brand that celebrates bold prints, quality, and confidence. Whether you're passionate about entrepreneurship, horses, fashion, or family legacy, this episode is filled with inspiration, heartfelt stories, and a reminder that the best brands—and the best lives—are built with purpose. Let’s get dirty with Robin!

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Website https://lovleiranch.com/

Social @Lovleiranchco

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This week on Dirt Diaries, we're sitting down with someone who's proving that honoring tradition and embracing innovation don't have to be at odds. Martha Santos grew up in a deeply rooted ranching family in Laredo, Texas, where she witnessed firsthand how urbanization, changing landscapes, and evolving industries can shape the future of agriculture. That experience sparked a passion for protecting the ranching way of life while finding practical solutions for what's ahead. Today, Martha works at the intersection of agriculture, energy, and policy—bringing the voice of ranchers into conversations where those perspectives are often missing. Throughout this episode, we dive into the future of ranching, why agriculture needs more advocates at the decision-making table, the realities of balancing conservation with economic sustainability, and how young leaders can help shape the next generation of the industry. Let’s get dirty with Martha!

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Instagram: @marthaesantos

LinkedIn: https://www.linkedin.com/in/martha-santos-mba/

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In this episode of Dirt Diaries, we’re sitting down with Jennifer Boka, Senior Livestock Director and Industry Relations Leader for the National Western Stock Show. She reflects on a career that has connected every corner of the agriculture industry, gives insight into the rich traditions that make National Western so special, and tells us how meaningful experiences can connect consumers with the people who raise their food. Jennifer also opens up about balancing motherhood with a demanding career, the lessons livestock judging taught her about resilience, why mentorship matters, and the importance of listening before leading. Whether you're a stock show exhibitor, rodeo competitor, livestock enthusiast, or simply someone who appreciates the people behind agriculture, this conversation is packed with wisdom, perspective, and a deep appreciation for the traditions that continue to shape our industry. Let’s get dirty with Jennifer!

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LinkedIn: Jennifer Altenburg Boka

Facebook: JenniferCBoka

Instagram: @boka_jenn

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This week, we're joined by one of the most connected and creative minds in the Western industry—Jessica Shae Craven. While many know Jessica as the woman behind rodeo superstar Rocker Steiner's brand, her story stretches far beyond the arena. From producing fashion shows and building partnerships in Nashville's music scene to working with major brands across NASCAR, country music, and Western sports, Jessica has built a career by turning bold ideas into reality. In this conversation, she shares how growing up in an entrepreneurial family shaped her mindset, why relationships are the foundation of everything she does, and how she's helping bring new audiences into the Western lifestyle. We also dive into the evolution of influencer marketing, the future of Western entertainment, unforgettable moments with artists and athletes, and the power of dreaming big—even when the path isn't obvious. If you've ever wondered what happens behind the scenes of the biggest partnerships in country music and rodeo, or what it takes to build a career fueled by creativity and relentless hustle, you're going to love this episode. Let’s get dirty with Jessica!

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IG: https://www.instagram.com/the.blankcanvasagency/?hl=en

Linkedin: https://www.linkedin.com/in/jessicashaebbeattie/

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Today, we’re honored to sit down with one of agriculture's most influential voices, Chief Aubrey Bettencourt, Chief of the USDA Natural Resources Conservation Service (NRCS). From growing up on a diversified family farm in California's Central Valley to helping shape conservation policy in Washington, D.C., Aubrey's career has been driven by a passion for protecting natural resources, advocating for farmers and ranchers, and ensuring agriculture remains strong for future generations. In this episode, Aubrey shares her perspective on the critical role agriculture has in feeding the nation, the importance of keeping working lands in working hands, the future of conservation, and why women are helping lead agriculture into its next chapter. She also opens up about the lessons she learned growing up on the farm, the mentors who shaped her career, and the values she hopes to pass on to her daughter. It's an inspiring conversation about leadership, resilience, stewardship, and the people working every day to keep agriculture thriving. Let’s get dirty with Chief Bettencourt!

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Today we're sitting down with a woman who has helped shape one of the most recognizable brands in the western industry. Erin DeLong is the Marketing Manager for Durango Boots, where she's spent more than a decade helping grow the brand, building meaningful partnerships, and telling the stories that connect western lifestyles to consumers around the world. From her roots in agriculture and 4-H to leading marketing campaigns, athlete partnerships, and major industry events like The American Rodeo and the National Finals Rodeo, Erin shares what it's really like behind the scenes of one of the industry's biggest brands. We talk about career growth, staying loyal to a company in a world that often encourages job hopping, the power of storytelling in marketing, western culture's mainstream rise, and the faith, family, and values that continue to guide Erin's journey. Plus, you'll definitely want to stick around for some hilarious Dirt Diaries games where we learn about Erin's love of laminating, her unexpected loyalty to the Kentucky Wildcats, and the sandwich we think she should pitch to Subway. So grab a coffee, pull on your boots, and let's get dirty with Erin.

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Instagram:

@edelong7

@durangoboots

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www.durangoboots.com

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https://facebook.com/durangoboot

https://facebook.com/erin.delong.7

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We’re sitting down with Sarah Daniels, Product Marketing Manager for John Deere's largest tractors and a proud farm kid from the Iowa-Minnesota border. Sarah shares how growing up on a first-generation family farm shaped her work ethic, passion for agriculture, and understanding of the people who power rural America. From study animal science and agronomy at Iowa State University to building a career with John Deere, Sarah's journey is proof that there are countless ways to make an impact in agriculture beyond the farm gate. Throughout the conversation, Sarah opens up about navigating a male-dominated industry, the mentors who have helped shape her career, and why having a seat at the table means bringing your own unique strengths to the conversation. She also reflects on the sacrifices her parents made to build their farm, the lessons she's learned from her mom's quiet leadership, and the importance of showing up for the people who matter most. This episode is a reminder that agriculture is built on relationships, resilience, and a willingness to keep growing—and Sarah Daniels embodies all three. Let’s get dirty with Sarah!

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Instagram:

@sarah.e.daniels

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This week, we're catching up with a familiar face and one of agriculture's biggest champions for women in leadership—Svitlana "Lana" Synkovska, Portfolio Director for Women in Agribusiness. With more than 20 years of experience spanning consulting, communications, international trade and event leadership, Lana has built a career connecting people across the agricultural value chain. Today, she's leading one of the industry's most influential gatherings—the Women in Agribusiness Summit—as it celebrates its 15th anniversary in New Orleans. In this episode, Lana shares how a city girl with summers spent on her family's farm found her calling in agriculture, why she's so passionate about creating opportunities for women, and what makes the Women in Agribusiness community unlike any other event in the industry. We also talk about the future of agriculture and why investing in relationships may be one of the most valuable career moves you can make. Let’s get dirty with Lana!

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