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Title: Creating Thought Leaders, Tweet Book 1
Subtitle: Helping Experts Inside of Corporations Amplify Their Thought Leadership
Author: Mitchell Levy
Narrator: Tony Cucolo
Format: Unabridged
Length: 38 mins
Language: English
Release date: 09-10-13
Publisher: THiNKaha
Genres: Business, Leadership
Publisher's Summary:
In today's world where an organization's prospect has access to more information about the industry, key firms within that industry, and customer testimonials of those using products and services from companies in the industry, how can any organization stand out? In some industries, buyers have conducted 75 percent of their research on the Internet prior to talking to any firms to make their purchasing decisions. How do you make sure that you are not only at the table, but have a strong seat at it? It's simple. Two words: thought leadership.
With the changing environment that the Internet and social media is bringing about, it's not as much about the global organization, but the individual experts turned thought leaders in the organizations whose names you associate with expertise in their respective niches. These thought leaders are being helped by their organizations to crowdsource books and eBooks, write articles, blog, tweet, speak at conferences and webinars, as well as to get quoted in traditional media on events and trends in the marketplace. Through them, the organizations' messages are being amplified in the marketplace.
Creating Thought Leaders helps the experts inside organizations think about and act on becoming thought leaders. Sections of the book include: why organizations should do it, what does it take, who else has made the transition, benefits they will receive, how they need to craft and define their message, and what they need to get to get to the next level.
Members Reviews:
Being a thought leader isn't always easy!
My own experience has proven Mitchell right. Thought leaders need H.E.L.P. A Healthy following, Execution, Leadership and a Proven platform. Focus on these elements, and your platform just might stand a chance of being successful. Miss any of these key ingredients, and you've lost.
Whether you work inside of a corporation or are an entrepreneur wondering how to establish credibility in your industry, the insightful nuggets of tweetable information contained in this easily readable book will help you focus your thinking, and strategically define yourself as a thought leader.
Great Career Success Advice in the Form of Tweets
I just read "#Creating Thought Leaders: Helping Experts Inside of Corporations Amplify Their Thought Leadership." It's a tweets book, and you know I love tweet books having written several of them myself. Mitchell Levy, publisher of the Think Aha, 42 Rules and Happy About books, is the author.
There are 140 tweets in "Creating Thought Leaders." They deliver on the promise of the title. And they match up with many of the tweets in my book "Success Tweets: 140 Bits of common Sense Career Success Advice, All in 140 Characters or Less." Maybe that's why I like this book so much.
For example...
Tweet 6 in "Creating Thought Leaders" says, "If you're not a though leader in your field, someone else will be, so step in and start becoming one today!"
Tweet 83 in "Success Tweets" says, "Master your technical discipline. Share what you know. Become the go to person in your discipline in your company.
Tweet 11 in "Creating Thought Leaders" says, "The world seeks brands.