In this week’s podcast episode, Gemma Boore, a Senior Associate at Harris Hagan, discusses dark patterns and their impact on consumer decisions. Dark patterns refer to the design and structure of websites that encourage users to make certain choices, often not in their best interests. The use of dark patterns can breach consumer protection, data protection, and competition laws. The UK Information Commissioner's Office (ICO) and the Competition and Markets Authority (CMA) have published a joint position paper on harmful designing in digital markets, highlighting the potential harm caused by dark patterns. The ICO has also written to top websites in the UK, urging them to change their practices. It is important for marketers to be aware of these issues and take steps to ensure compliance.

Listen to find out more about:

• The use of dark patterns can breach consumer protection, data protection, and competition laws. 
• Why Marketers should review their websites and email marketing techniques to identify any dark patterns and consider alternative options that are more compliant and protect consumer interests.
• Understanding Dark Patterns and Their Impact on Consumer Decisions
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Key segments of this podcast and where you can tune in to go direct: 

[07:19] Regulatory Focus on Dark Patterns

[13:58] Steps for Marketers to Ensure Compliance

[27:55] Immediate Actions for Advertisers and Affiliates

ELEVATE Summit 2024 – Where Lead Generation and Affiliate Marketing collide, launches as an in-person conference for the first time, in London 16-17 September.

EARLY BIRD TICKET PRICES END JULY 4!

Tickets to this two-day conference at Park Plaza Westminster Bridge, include: 

• Full two-day conference and keynote speaker line-up (Learning from the best in the industry) 
• Access to specific Masterclasses helping you level up your performance and skills development
• Lunch and Refreshments FREE on both days
• Networking and Exhibitor Area
• Matchmaking meet-ups
• A Social Networking party

Don’t miss your chance to be a part of this groundbreaking ELEVATE summit and take your performance and lead generation marketing efforts to new heights. 

Secure your ticket and learn with industry veterans what’s new and trending in the Affiliate and Lead Generation worlds – today by clicking here.

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