DishyMix

Guy's 10th book is out, "Enchantment: The Art of Changing Hearts, Minds and Actions."Find out the latest Facebook and Twitter marketing strategies he employed to make this a best seller.Get his business and personal advice on being Enchanting."Convince others to dream your dreams."Is neuro-psychology research valuable to marketers? Can you trust it? Apply it?And All-Top (Guy is co-founder) - how do the smartest people leverage the platform?Finally I wring some great professional advice from Guy for my Personal Life Media positioning statement, "Optimizing Intimacy."And get some great tips for creating a winning presentation for Underground 007, to try to take the prize for Cheryl's Childrens' Home, the charity in Nairobi that my daughter and I and many of our friends support. CCH is in need of 501C3 Tax Exempt status and if I win, we'll use the money to establish a beachhead for those children here in the US.Fingers crossed!Enjoy this fun and informative interview with my friend, the legendary Guy Kawasaki.

Marketing is a global endeavor. The difficulty of managing such a tremendous opportunity arises from the naturally distributed environment of a global marketing organization and the rapid homogenization of an Internet-connected world.Marc de Swaan Arons is a Dutch guy who cut his teeth on global brand marketing at Unilever and went on to found a marketing consultancy, Effective Brands, that helps large organizations align and streamline their global strategies.Effective Brands's "Leading Global Brands" study identified the key issues of global marketing and created a series of business models and frameworks organizations of this scale can use to be efficient and effective in marketing globally and locally."The Global Brand CEO: Building the Ultimate Marketing Machine" is Marc's (and his partner, Frank van Den Driest's) book that covers the frameworks and models, communication tools and case studies and vignettes of global marketers who are "doing it right."Listen in to learn about:5 Drivers of Global Marketing EffectivenessBrand Positioning Alignment FrameworkThe Brand ID FrameworkThe Servant Leadership MindsetThe Looking for Similarities MindsetMarc has offered a personally-autographed copy of this impressive tome to a lucky DishyMix listener. To be considered, post your desire on the DishyMix Facebook Page and one winner will be selected in April 2011.

Want to know how images affect consumers' purchases? Duncan Berry is the penultimate expert in neuro-semiotics. This is the study of how images, symbols, icons and indexes create emotional triggers.In this episode you'll learn about biometric latency response, the 10 dimensional measures of a brand's emotional life, the three most important things on a sales or landing website to drive positive action, the Valence response, the hottest brands measured emotionally, and how best to embody emotional triggers in your marketing.We also talk about the architecture of the 1880's in France, Austria, Switzerland and Germany. the best recipe for lamb chops and why the work of the Stoics, including Epictetus, Marcus Aurelius and Seneca are as important today as they were when written.Duncan Berry is a fascinating man, at the intersection of human emotion and consumerism. A 12th generation Cape Cod resident, his family has lived between the same two rivers since 1639 and in the same house since the 1850's.Duncan answer's listeners questions from Stan Dahl, COO of Marketing Rebel, David Garfinkel, one of the world's foremost copy writing experts and Mark Joyner, Chairman and Founder of Construct Zero on subjects ranging from neuro-biological factors that increase lifetime customer value, the three most important attributes of a working website from a neuro-semiotics perspective and the single most important factor that affects an individual's decision to buy.You will hear key insights that I guarantee are completely new and cutting edge that you can use today in your marketing.DishyMix. It just keeps getting better... :)

Tim Sanders' latest book will ultimately prove out as a classic piece of work in the human potential movement.It will sit alongside your Zig Ziglar, Napoleon Hill and Tony Robbins' books.You'll recommend "Today We Are Rich: Harnessing The Power of Total Confidence" to your family and friends. You'll give it as a gift."TWAR" is about confidence, and personal authority, and integrity. The triumvirate of attributes that make for a solid man or woman.Tim reviews the "7 Principles of Confidence."Check YOURSELF against this list and see if you're doing what you need to be supremely confident. If you are, you are a good model for your friends, family and children. Share this list with your children. Talk to them about how to feed their mind, how to "give to be rich," how to prepare themselves for a life led with quality actions and value to others.It's good to stop and think about the life you are leading, the model you are living.Tim Sanders is a bright light of positivism and well-grounded character.Give yourself a boost of optimism with this delightful conversation.

Fancy yourself a future entrepreneur but not sure what the perfect business is for you?Currently a struggling entrepreneur who's realized the business you envisioned is not the business that monopolizes your life? Dissatisfied with your business and want to know why is sabotaging your success?Would you like to perform at a higher level? Want to overcome the top 4 success saboteurs?Steve Little, entreprenuer of over 40 years and myriad successful start ups, has created The Perfect Business Finder program. It's a process for discovering a business that satisfies all 7 areas of your life in a structured self-discovery system that's FUN and fascinating.Click Here to get extra bonuses only available for DishyMix listeners. http://theperfectbizfinder.com/dishyAvoid these 10 surprising business-killing mistakes that consistently take 90% of entrepreneurs to their knees. [VIDEO]http://theperfectbizfinder.com/dishyBuild a successful, money-making business without struggling! Love what you do.This motivating interview will give you a new zest for dialing in your talent, your passion and the elusive process for truly discovering your best business opportunity.

David Shaner took all he learned from being an Olympic downhill skier, a black belt Ki-Akido expert and a change management consultant and created the most innovated, evolved system for bringing everyone in your organization to a higher level of personal growth while simultaneously kicking booty in business fundamentals through times of change (pretty much every single day, right?)If you want peak performance from your employees, and you understand that personal development and professional development are one and the same, use this 7 step process to leverage the wisdom of Asian culture with the dynamics of global business to effectively lead change.Learn how to drive change through your organization by letting your employees change from inside out. Experience peak business performance by setting the stage for every employee to achieve their peak professional capabilities.Create a culture of success through blameless communication, personal responsibility and by taking the best actions for the highest potential.If you are a leader or a player in a company that isn't performing at a peak level, David Shaner lays out a system for activating your talent and potential at a profound level.If you want a copy of The 7 Arts of Change, post your desire on the DishyMix Facebook Page.

Want to double your productivity with 3 changes in your work habits?Want to get crazy qualified leads without spending a dime on advertising?Want to know how honesty can triple your sales?Meet Mark Joyner, Founder and Chairman of conglomerate, Construct Zero, holding company for Auto Response Plus, Delavo, Simpleology and creator of the Dirt Cheap Decentralized Distribution Device DC3D philanthropic vision.Mark is a successful entrepreneur and author of Simpleology, Integration Marketing and Worst Case Scenario Business Survival Guide among others.He's an MMA fighter - Mixed Martial Arts. He's a peak performer.And a super cool guy.Tune in to hear how he juggles multiple, successful companies and his busy life.

Jeff Rohrs is an expert in the integration of social and email marketing and he selflessly shares excerpts from his excellent research projects.Exact Target is an email marketing platform and they've acquired Co-Tweet, so Jeff spends a chunk of his time looking for the sweet spots for marketers at the crossroads of email and social marketing.Learn about how to market to three unique constituents:Subscribers - send them episodic, actionable content.Fans - send them "emotional" content because they have a passion for your brand.Followers - send them social objects they can play with, mash up and radiate.

Heather Meeker is a much sought-after marketing/PR/biz dev start-up specialist.She's been involved in geo-location, location-based services and proximity consumer mobile applications.Recently at Whrrl through the acquisition by Groupon, she's now looking for her next big opportunity.Get into Heather's mind as she sorts her career options. If you are thinking about your next career move, the way Heather positions herself and thinks about the market opportunities will be a valuable thought process for you.Heather updates us on how PR works now, versus how it worked even just a year or two ago - the whole process has completely changed. Listen so you don't waste your energy doing PR the old way.

Kit Yarrow, Ph.D. is a clinical psychologist, Chair of the Department of Psychology at Golden Gate University and Professor of Psychology and Business at that school.She's also the author of GenBuy - a look at what motivates Generation Y (20 and 30 year olds) to purchase and how to sell to them. They are DIFFERENT!If you want to get into the minds of 20 and 30 year olds; if you want to understand how to market to US consumers post-recession, listen to this information, insightful show.