DishyMix

Lee Odden lives at the epicenter of three tectonic plates: Social Media, Public Relations and Search Engine Optimization.Lee looks for the competitive edge where these three plates meet for disruptive opportunities for marketers.He joins me live at ad:tech NY to shake things up with Suz.Listen in as Lee distills current wisdom for wringing the most out of our outbound marketing.

Alicia Navarro's story of the evolution of her start up from what she THOUGHT she was building to what the market wanted to buy from her is a perfect example of how good entrepreneurs LISTEN to the market to create revenue.SkimLinks is a European start up in the affiliate marketing space. If you're a publisher, creating content about products, you can easily add code to your site that automates affiliate links for additional revenue.Now with offices in San Francisco, Alicia tells the story of her move from Australia to London to San Francisco in the quest to create a valuable affiliate marketing platform for publishers.Listen in to this impressive entrepreneur as she regales us with tales of her journey, her learnings and her vision.

Jeffrey Cole founded and directs the World Internet Project, a long-term

longitudinal look at the effects of computer and Internet technology,

which is conducted in more than 25 countries.In this insightful interview, Jeffrey (an ad:tech SF keynote) shares actionable consumer usage information that will impact your marketing plans.If you are not following Jeffrey's research, listening to his speeches and making sure you get the 2011 report, you are missing out. He's a great trends guy for consumer usage of digital technologies. Jeffrey Cole points the way to understanding where WE as marketers need to be to be ready and waiting when our customer change their online consumption behavior.Get ahead of the curve with Jeffrey Cole's wisdom.

Want an automated cash machine for your business?Webinars that sell are one of the Internet's newest technologies and Dave VanHoose, founder of 7-Figure Speaking Empire takes all his deep bench strength from selling from the stage and integrates it into the latest technology - automated webinars.Dave covers the 5 Core Components of a Presentation That Sells and explains in detail, the blueprint for a successful pitch via webinar.Listen for his pacing, his ability to keep you involved in the discussion and his verbiage for segueing from content to sales in a pitch. He's masterful!Listens of this show are eligible for an exclusive, back door VIP pass to one of his three "3-Day Speaker's Bootcamps" in Florida, Vegas or LA. VIP Pass Courtesy of Suz

The "Spinfluencer," Eric Schwartzman shares his strategies for content marketing, automated social media marketing and social media policy.Learn hwy content marketing is good, but automated social media marketing, though riskier and tougher, is more sustainable.See how social graphs are colliding as LinkedIn and Twitter integrate with sites like Amazon and Facebook to montage social graphs with more actionable data.Learn about new companies like Janrain, Jive, DoubleDutch and Infinigraph.Learn why the C-Suite imperative is to become digitally astute.And what companies like B&H, Crutchfield and Hoovers are doing to leverage social for competitive revenue growth.Eric Schwartzman is co-author of Social Marketing to the Business Customer. Listen to your B2B marketing, generate major account leads and build client relationships.

If you are ready to package up your expertise into an online training program, information product, ebook or membership site and are daunted by the task of selecting and integrating the infrastructure and tools to sell your products online, then take a look at M6.I wish I'd had this platform two years ago when we started our information product marketing business. M6 is a solution that helps you create your product niche and then automate the delivery.Learn about membership sites, drip systems, evergreen products, shopping carts, affiliate promotions and more in this informative overview of a cutting edge company delivering a solution set for those of you who are not technical but comfortable learning web apps.I really, really like David and his partner, Derek Johansen, founder of Dangerous Publishing, the company behind M6. They are young, smart guys who have created a really great solution for experts who need technology but get overwhelmed deciding what to choose.All the M6 technology works together, and there are step-by-step tutorials that get you from info to info marketer.Use my link so we can track that you heard this on DishyMix! Thanks. http://bit.ly/M6Method.

Brian Solis, author of Engage and principal at Altimeter Group weighs in on:Syndication of Social ObjectsWhat to DO with Influencers vs. Press vs. Bloggers vs. AdvocatesIdentifying the "Magic Middle"Using Social Media to generate FAST revenueInterest Graphs FCommerceBrand JournalismOrganizational Transformation via the C-Suite

Joe Vitale has been called the "Buddha of the Internet."A famous online marketer who was in 13 movies including The Secret now has a fantastic strategy for his newest online product, "Attract Money Now." If you've been wondering how the most sophisticated, experienced online marketers package their products, listen to what Joe is doing to scale his business with his Miracles Coaching program and see how it dovetails in to Attract Money Now.Learn why "curating" your passions generates legions of fans.Find out about Nevillizing, a concept he and David Garfinkel (one of the most important copywriters living today) thought up.We talk about Hypnotic Writing, Blue Healer, Zero Limits Ho'oponopono (science marries mysticism) and the 7 steps to attracting money.Joe is fun, easy going and super sharp. Enjoy!

Russell Pereira is an advisor to VP's and SVP's on effective communication skills to fast track your career by cultivating your A-Players for more success and managing your under-performers more effectively.Learn:How to get employees to do things right the first time7 Mistakes VP's make when giving feedbackHow to be politically savvy with senior management to fast track your careerIf you've been using the "Feeback Sandwich" strategy, you are shooting yourself in the foot.Try Russell's new Feedback/Feedforward strategy to get your team humming in high gear.As a mentor to Veeps, Russell can make everything you communicate, up and down your organization, more effective, efficient and valuable.Tune in for this valuable interview with one of the country's best management consultants.

One of the most effective online advertising strategies that is increasing my conversions now is Retargeting.This is when you cookie a visitor to your landing page and then serve them ads when they are surfing other sites to remind them about your product or service.Doubleclick came up with this as early at 1998 and called it Boomerang, so the concept is old, and finally gaining massive traction.ReTargeter is a company founded by Arjun Dev Arora, an ex-Yahoo! guy who knows his way around scaling big banner campaigns.Find out all about:retargeting best practiceswhere Retargeter fits in the ecosystemcreative ideas and retargeting innovationtargeting retargeted ads (demo, psycho, etc)engagement strategies within retargeted campaignsthe ad approval processhow pixel tracking works on sites and in emailscampaign cannibalizationinventory costs and pricing models for retargetingGET A FREE MONTH WITH RETARGETERPost your desire on the DishyMix Facebook page and win!