Prepared to be inspired!Dave Evans is back on DishyMix to talk this time about his newest book, Social Media Marketing: The Next Generation of Business Engagement.Social networking has permanently changed the way consumers interact with brands - fo' shizzle!What to DO first?Listening platform?Collaborative vendor WIKI?Twitter account for CRM?The never-ending list goes on...Learn how your business connects itself to your customers and prospects and how, in the future, no company will survive without creating the platforms customers and partners demand to be in conversation with you.Dave discusses social business strategy; social objects and the social graph and how they are central to your ongoing revenue strategy.Evans give over-arching strategic advice, down and dirty platform recommendations, helpful case study examples and an inspiring viewpoint that will have you entirely reconsider your job!This is a two part series.

Prepared to be inspired!Dave Evans is back on DishyMix to talk

this time about his newest book, Social Media Marketing: The Next

Generation of Business Engagement.Social networking has permanently changed the way consumers interact with brands - fo' shizzle!What to DO first?Listening platform?Collaborative vendor WIKI?Twitter account for CRM?The never-ending list goes on...Learn how your business connects itself to your customers and

prospects and how, in the future, no company will survive without

creating the platforms customers and partners demand to be in

conversation with you.Dave discusses social business strategy;

social objects and the social graph and how they are central to your

ongoing revenue strategy.Evans give over-arching strategic

advice, down and dirty platform recommendations, helpful case study

examples and an inspiring viewpoint that will have you entirely

reconsider your job!This is a two part series.

Big Jason is an email marketing consultant who drops in, optimizes your process, gives you perfect advice for conversion enhancement and sets you up so you can run your business moving forward.You can also hire him to get elbow-deep in your entire process, auditing your email practices and tweaking copy with split tests.There's no depth to which Jason won't go to wring more cash out of your email marketing. And some of the most savvy online marketers use Jason's experience to continue to give them that competitive edge that sets them apart as experts.On this in-person show, we discuss:deliverability enhancements (some of it is technical server-side management you may not know about and need to address!)current industry standard open ratesresponse enhancement ideas for click-throughs and conversionshow to leverage your list via affiliate marketing to increase revenuecopy treatments for enhanced clicksperpetual vs real-time launchesauto-responder strategiescreating trust

Joseph Carrabis is back with a two part series on communicating with customers and prospects using the latest in neuro-science, predictive intelligence, persuasion engineering.As a cross-disciplinary translational researcher, Joseph studies how we process and learn information though any digital medium. Marketers use his ET engine to gather consumer behaviors via electronic connections.Want to know HOW someone is thinking in 10 seconds or less?Want to master Push Pull writing? Want to use story crafting to make social messages with meaning?Tune in to this two part series to dive deep into the human personality, core and identity - yours and your customers!

Joseph Carrabis is back with a two part series on communicating

with customers and prospects using the latest in neuro-science,

predictive intelligence, persuasion engineering.As a

cross-disciplinary translational researcher, Joseph studies how we

process and learn information though any digital medium. Marketers use

his ET engine to gather consumer behaviors via electronic connections.Want to know HOW someone is thinking in 10 seconds or less?Want to master Push Pull writing? Want to use story crafting to make social messages with meaning?Tune in to this two part series to dive deep into the human personality, core and identity - yours and your customers!

Social CRM and Customer Service got married and had a baby and it's called "Get Satisfaction."Having a Twitter account for bitchy customers is NOT a social support strategy people. It's way bigger (dang it) and you have to wake up and smell the opportunity.Customer service is now social in the social enterprise.And if you're a smart marketer, you're giving your customers what they want and integrating support into your loyalty programs.Get Satisfaction is a platform that helps you manage the conversations about your brand across the web with widgets that let you be where your customers are (like FB) and still stay abreast of the action.Wendy Lea, CEO of Get Satisfaction describes her business from the four key categories where she plays best (eCommerce, Consumer Electronics, CPG and Social Games) showcasing Motorola, Panasonic, NikeRunning, Zappos, Tide and Foursquare implementations.She talks about how social CRM helps marketers acquire customers at a low cost, nurtures customers effectively, turns loyalty into advocacy and allows customers to support each other too.The imperative is to be where your customers are online now. Not just to have a corporate website.With this solution, you can do it at many scales from guerilla to enterprise.Plus Wendy is a well-spoken, female CEO who will impress you greatly.Tune in to see where all this is going and how you get traction for your company.

Love the psychology of marketing?Here's a new concept for targeting customers with information in their personal "thinking style."Based on the work of John Furey of MindTime, Jason Burnham, along with the Catalyst SF folks, have founded a new technology company in the digital media space to create targeted content that suits an individuals' learning and communication style.Are you a past, present, future or blended thinker? Take the free quiz at http://mindtimemaps.com and find out.Soon marketers may be providing imagery, messaging and content experiences based on how you view the world from your personal Mind Time Map.Jason believes the marketing principles we've been using to drive ad campaigns for decades has been inefficient and he has a better way.If you currently use audience segmentation, listen to this new model.Note: Jason mentioned that Toyota.com catered to Future Thinkers, Nissan.com catered to Present Thinkers, and Ford.com catered to Future Thinkers. He meant to say that Ford catered to Past Thinkers.

Would YOU like to be more personally FASCINATING?Would you like to make your brand, your company or your public persona more fascinating?Sally Hogshead has a plan to find your personal fascination triggers. Take her Fascination Score Test http://sallyhogshead.com/FScoreLearn why your emotional message needs to tap into one of our instinctual survival triggers to be noticed in a world of info overload.See what your top two triggers are and what your dormant trigger is. (Mine are Lust, Power and Trust.)Learn the Gold Hallmarks of a Fascinating Message and how you can craft your fascination for competitive differentiation."Work this book and inspire your own personal fascination (or the fascination of your brand) with Sally's easy-to-follow implementation plan and terrific examples. You'll feel more alive!" -- Susan Bratton, DishyMix

Peggy McColl, aka "The Best Seller Maker," is an expert in online book creation and marketing.Listen to Peggy's latest thinking about how to drive your book to the top of the best seller lists.5% of your book success is in the writing, 95% of the effort goes into marketing. Learn what Peggy does, how she signs up affiliate promotional parters, what social media strategies work best for her and how she manages her own business.If you wrote a book and it's languishing, if you think you have a book in you waiting to come out, Peggy can tell you the decision logic between getting an agent, editor and publisher versus self-publishing.

Pimp your button, work that line... Tune in for some A/B Split Test Fun Facts!Anne Holland has reinvented herself in a new publishing venture for B2B niche news.Two of her first hot categories include Which Test Won and Subscription Site Insider. More coming soon as she builds a new empire of great insider information for making money online and offline in emerging categories.This is an episode loaded like a baked potato at an all you can eat buffet on the way to a fat farm... Goooood stuff and extra creamy!We talk about copy writing for contemporary applications like landing pages instead of old direct mail newsletters and Anne shares a secret tip that I just used to write 100 headlines.She also talks about the laws that changed in trials and free offers and how to lower credit card declines and membership site churn rate.Anne also shared her best advice about selling one company and starting another and what it was like to live in Nepal.Anne is an amazing woman with a ton of great insight. This episode will rock your world.