DishyMix

In this "Muckety Muck Insights" series live from ad:tech SF, meet Bob Gilbreath of Cincy agency, Bridge Worldwide. Bob just finished a new book, called Marketing With Meaning. We talk about the power of "meaning making" both in life and in marketing.

Have you ever seen Geoff Ramsey do a keynote presentation? He's know for his combination of energy and slide builds. ;)Geoff is the founder of eMarketer, a research firm that aggregates everyone's numbers and then takes their most educated guess on the true market opportunity across all facets of digital media from mobile to social to search and beyond.Geoff is fun and the embodiment of "vim."Tune in to this "Muckety Muck Insights" series live from ad:tech SF to hear what big swings in the market you should follow with Mr. Fun, Geoff Ramsey.

Sharla Jacobs teaches experts, coaches and YOU how to leverage your genius to create an information product marketing business.On this episode, she shares one module of the Leverage Your Genius material called "Teleseminars That Sell."There's a special bonus for DishyMix listeners here: http://bit.ly.com/dishymixLearn the 4 Keys to a successful teleseminar.How teleseminars can drive revenue and leads.The 2 most important things - miss these and you'll miss a ton of sales!The biggest mistakes people make.How to fill your teleseminar.How to create compelling content.How to manage the delivery during the call or webinar.How to manage the technology and logistics.

If you've ever listened to DishyMix, you know I love Pierre Khawand. He's an efficiency expert grounded in the realities of our world - the world of Twitter, FB, email, iPhone, etc. Tune in to hear Pierre's latest thinking about how to organize your life so you have more time to do what you really love (you don't REALLY love doing email 5 hours a day, do you???)This interview is part of the on location series of interviews I created called "Muckety Muck Insights."And don't forget to follow Pierre to get one of his Free Seats of the Week to one of his excellent time management seminars. They are life-changing!!!! (yes, four exclamation points worthy)

Adam Kleinberg is a DishyMix repeat offender. :PI love this dude. He's half my height and full of hugs and we have a lot of fun together.On this episode, recorded on location at ad:tech SF as part of the "Muckety Muck Insights" series, I ask Adam about leveraging influencers in the social sphere.If you haven't heard me interview him before, listen to that one too. And he also guest hosted the show and interviewed the founder of Pandora. Both are additional great shows.

Vince Thompson is one of the DishyMix "Mukety Muck Insights" series guests, recorded on location at ad:tech San Francisco. Middleshift is a boutique consultancy

that works with

Internet Media properties to design, implement and scale sales

organizations to achieve their highest purpose. For Marketers,

Middleshift provides insight to emerging media opportunities and guides

in the creation of custom content with world-class producers and

emerging Internet celebrities.As an expert in monetizing sites with web advertising and building the sales teams to service the business, Vince was speaking at ad:tech about managing through chaos.He shares some of his golden nuggets on this episode as well as revisiting parts of his excellent book, "Ignited: Managers, Light up Your Company and Career for More Power, More

Purpose and More Success."

Mickey Alam Khan and I go way back to when he was Sr. Editor of DM News. he's now building his own media empire. Starting with Mobile Marketer, he added Mobile Commerce Daily.He's now added another online zine called Luxury Marketing. Find out how Mickey views the mobile landscape, where he deems the best opportunities for marketers and why he believes the luxury market is a leader in strategy and how he plans to service that segment with his newest entry into his successful publishing business.This episode was recorded on location at ad:tech SF as part of the "Muckety Muck Insights" series.

Chase McMichael thinks waaay beyond influencer marketing to social 2.0. Now that you can find influencers, you need to identify your followers who have social rank. And you need to figure out what your followers who have social resonance are talking about beyond your own brand.No more naval gazing, start setting up trusted feeds of content you've curated in which your followers are interested so your brand becomes an information discovery zone.What are trending topics? Learn how to find out and get in the game.This is what's happening now.Listen up!

For more than a dozen years, John Furey has been perfecting an entirely new and universal framework for UNDERSTANDING PEOPLE.You know Myers Briggs. You know Strengthsfinder by Gallup and my past DishyMix guest, Marcus Buckingham. You may even know what Color Your Parachute is.Now, learn the most simple and elegant way to understand others, speak to them in ways that they like to communicate and even build more effective teams, using The Mind Time Model.This model can not only be used to increase the efficacy of collaborate teams, or to understand the perspective of your particular organization, it can be used in marketing to create messages that are most appropriately stated for your clusters of customers.First, take the survey yourself at http://mindtimemaps.com/start/adtech.See what your blend of Past, Present and Future is and how it compares to others in the digital marketing industry. Then, listen to this interview where John describes how the model parses all humans into 10 Archtypes (not ficticious personas) and how the structure can be used for collaboration and messaging.Burham Marketing and Catalyst SF have joined together with MindTime to create Telepathy, a new organization devoted to leveraging the elegance of this construct for Cognitive Targeting.And join John Furey and I at ad:tech NY 2010 for a keynote luncheon on November 3rd http://bit.ly/9aZZkuDishyMix listeners, get a free copy of “It’s All About Time: How People Work and Why Some Do It Better - A Guide for Executives, Entrepreneurs and Everyone Else.” Just post your desire on the DishyMix Facebook Page http://www.facebook.com/DishyMix.

Sir Ken is one of DishyMix's all time most popular guests. He's back, this time to talk about human potential, the intersection of aptitude and passion and finding your calling.Do you wonder if you are doing the right work? Does your job make you ecstatically happy or utterly miserable? Do you think there might be something else more satisfying out there for you? Let's find out what it is."The Element: How Finding Your Passion Changes Everything," is a NY Times best-seller. Sir Ken shares his stories about "creating a new paradigm of human capacity to meet a new era of human existence."How do you discern your best attributes? Ken provides a long list of possibilities for consideration. Perhaps you are linguistic, musical, mathematical, spatial, kinesthetic. Perhaps you are more interpersonal or intrapersonal? Do you have more analytic intelligence, creative or practical intelligence?Ken shares ways you can be in your "flow," or in your "element." Dial yourself in a little better in this heartwarming show full of hope and your human potential.Sampling of Discussion Points:What is your human potential, the intersection of aptitude and passion and finding your calling? Does your job make you ecstatically happy or utterly miserable?Your best attributes? Linguistic, musical, mathematical, spatial, kinesthetic, interpersonal or intrapersonal?Do you have more analytic intelligence, creative or practical intelligence? “The Element: How Finding Your Passion Changes Everything.” Two free autographed copies for http://dishymixfan.com DishyMix fans! The Element from @SirKenRobinson. 2 free autographed copies! Post your desire at http://dishymixfan.com DishyMix “The best hope for the future is to develop a new paradigm of human capacity to meet a new era of human existence.” Our school systems have become so oppressed and stifled by standards of systematized testing they're not succeeding. “Companies have a very impoverished view of the real talents that align in the people they employ.” Howard Gardener says there are 9 main forms of intelligence. What are yours? @SirKenRobinson on Robert Cooper, The Other 90 Percent, about the heart brain and the gut brain. @SirKenRobinson on how experiences go first to the neurological networks of the intestinal track and heart.The enteric nervous system: 2nd brain inside the intestines, independent of, but interconnected with the brain. Why we often experience our first reaction to events as a gut reaction, which shapes everything we do.” Robert Sternberg from Tufts, kind of an anti-IQ guy on analytic, creative and practical intelligence.Herman Brain Dominance: A, B, C & D Quadrants: analytic, implementation, social and future thinking.Herman Brain Dominance Instrument better than Myers Briggs. The Luck Factor by psychologist Gordon Wiseman. Sir Ken Robinson on The Element, Talent Assessment and Feeling Lucky