DishyMix

Cory talks about his history with agencies over the last dozen years and how the business has evolved.He shares some of the client work he's doing now at Catalyst S+F and how to sign up for his fun and pleasantly "semi-regular" Digital Influentials newsletter.Learn how to approach social media and what Cory and team call the WTF approach to social influence.Some questions for Cory:What have I been up to lately?I have been having a great time, balancing my life, building a business with a great business partner and raising my little boy who is now 9 months old. I love what I do for a living, but the last few years have been amazing; getting married and having a little boy have made me an even happier person than I ever thought I would be.What projects…?For Catalyst S+F we’ve been working with a number of start-ups and established brands including Wowd, Track Simple, University of San Francisco and Del Monte Foods. Our work ranges from standard go-to-market strategy and positioning work to monetization strategies that drive a measurable increase in revenue. We create content that will help deliver messages, we program events, we develop media strategies and execute them, we create sales strategies and materials and do what’s needed to drive business. We sit squarely at the intersection of Madison Ave and silicon valley and we pride ourselves on the ability to create relationships and strategies that are meaningful for our clients. It’s not what a typical agency does; it’s proof of concept for what we think an agency needs to be in order to be successful and to be a valued partner for their clients. Additionally, trying to stay up to date with my weekly Online Spin for Mediapost and the semi-regular Digital Influentials column that I run through our Facebook group. Also we’ve been incubating an idea – some IP which is still being refined and not yet launched– based on a saying that I have which is Life Doesn’t Suck (find out at www.whylifedoesntsuck.com). I admire people who….are able to find the right amount of balance in their lives. The people who when you speak to them, are 100% present in the now. These are the people who when you speak to them, they make you feel valuable and as if you are the only person that matters to them right at that moment. Those people have an aura about them and they are the ones that seem to be the most successful.In what area do you feel superior to people? What area are you most remarkable? This is a fun question because I don’t think I am superior to anyone, but I do think that I am better at many people and identifying who the right team is and who may be better at something than I am. I have a strong ego, like anyone else who starts businesses and has ideas, but my ego is based on pride, not a sense of superiority. I have a lot of pride in what I do and the team that I work with and I never have to be the smartest person in the room. I just want everyone in the room to respect me and to respect each other and if they do so, then good things will happen. I guess what’s remarkable is that my ego extends to the team around me, its not exclusive of them. When they succeed, I succeed.We have a philosophy at our company that you should always take your job personally, not just seriously. The idea is that you cannot separate personal from work and why should you? Your professional interactions are with people and these people are going to remember you as you were with them, so it naturally becomes personal. The best relationships I have personally extend into my professional life. I even met my wife through the business, so how can I not think that business is personal! Without this business, I never would have met the love of my life!What is your life purpose? I always wanted to be a writer. And a rock star. But I can’t sing. My purpose had to change; and its quite simple. I want to have a positive impact on the world and the people around me. I choose to do that through marketing because it is creative, and I tend to get stressed out too much because I take it too much to heart, but I want people to remember me and think well of me. I hate it when people think ill of me, so my purpose is to have a positive impact.One thing I am doing to change or improve myself? There is not one thing, there is actually a number of things. I have spent the last 12 years, incidentally when I have lived in California) trying to be the man I want to become. I have glimpsed the man I think I can be and from time to time he comes out, but I want him there more of the time and I try, in my free time, to remember who he is and become that man more often. Does that make sense?An experience that moved me to tears… this is easy, the very first time that my little boy began to recognize who I am. That moment will be etched in my mind forever as the moment when my family was truly created.Travel experience that changed my life… I went to Egypt with my father about 9 years ago and we saw the pyramids, among other things. That made me feel small and powerful all at the same time. I realized that people had created those monuments with not even half the technology we have today and they are still there. Why can’t I create something that lasts that long? That and being able to spend time with my father, who I am very close with, and really enjoying being together. That was one of the best trips and times I have ever had.If I could spend my time how I wanted without financial issues… I would spend time with my wife and my son, I would balance my days with work and personal time and I would leave my email off when I am focused on my time with them. Email, as wonderful as it is, invades the moment too often and I wish that we could just truly unplug for periods of time each day. That would be a wonderful feeling. Oh – and I would probably see pearl jam once a week.

James Andrews is a social influence marketing master who has spawned hit after hit for brands from Delta to Macy's to Jane Fonda.On this episode, DishyMix fans including Peter Fasano of Mass-Logic, Karna Crawford of Engauge, Dusty Wright of Culture Catch, Jody Turner of Culture of Future, Rick Calvert of BlogWorld Expo and Aaron Strout of Powered lob in hardball questions covering:How to get the youth culture to pay for music.Who are the key influencers in our society today?What kind of content is valuable to a community that a brand can provide?What's happening in the PR world with the confluence of social influence?What can we do as managers to ensure diversity?How to get in the Guiness Book of World Records for social media marketing.What the TV device manufacturers are building so we can have Social TV.How to live stream a DJ set from flight level 35.How to hold your own when you accidentally piss someone off online.One key strategy for work/life balance.James imparts gems steeped in experience. And he's just a super great guy you will enjoy getting to know. Tune in and discover this busy, amazing man.

John Federico is a social media master, tech geek, fellow podcaster and great marketer.Listen as we discuss why the iPad is a game-changer, how John regards social media strategy, what it's like to be a certified meeting facilitator and why Steven Covey's "7 Habits of Highly Successful People" is his professional mantra.John also created a special eBook, just for DishyMix listeners called, "Mob Seen: How To Use Social Media to Create Awareness, Drive Traffic and Acquire Leads at Conferences, Expos and Your Own Branded Events."Just go to http://socialwerks.biz for your copy.

Wil Reynolds is a classic example of what Malcom Gladwell calls an "Outlier." He's put in his 10,000 hours, working long days for 11 years every day on search marketing. Tune in as Wil tells us about the accelerated innovation in Universal Search and how you can create a strategy to stay ahead in SEO for your business.We cover growing a business based on referrals, how YouTube can help your business, and why Time Tracking with Harvest is his best efficiency trick.Wil shares all his FREE keyword research tools (see the links on the right side of the page to find them all) and tells us his most sinful, decadent guilty pleasures plus his latest techniques for becoming a solid photographer just in time for his honeymoon to Southeast Asia.Wil is tight, concise and chock full of great details and insights. Plus, he's a Philly brother —my kinda guy.

Michael Ellsberg shares his story of the shift to enlightenment about the power of eye contact at a networking party. He describes Eye Gazing parties and why they are so hot, intimate and connective.We cover ways to enhance your love life, your sales success and your public speaking using specific eye contact strategies including "relational presence," "Touch Turn Talk," and the value of starting with silent audience connection.We then segue to "eye intimidation," or what I like to laughingly call, "the mother death stare." You can experience the raw power of this dominating strategy by watching Mixed Martial Arts staredowns on YouTube.Then we get into LOVE - "eye contact and intimacy are involved in the dance of co-causality." Michael shares the value of doing eye gazing with your lover and how to ignite the "loop of awareness." And we discover how eye contact can help us dissolve into ecstatic states where you let of of ego and judgment and reconnect with your own humanity.The show ends with how you can create an eye gazing "experiment" with your lover tonight. Give it a try!More about Michael: Q: What is your plan for yourself 10 years from now? What is your life purpose? (I can answer these both the same way)A: I'm incredibly passionate about writing books. I don't know why I'm drawn to books in particular, over say, blog posts or YouTube videos or DVDs. I've been a passionate reader (of mostly non-fiction) since fifteen, and there's just something magical about non-fiction books for me. My plan/goal is to write a book a year for as long as I can keep chugging. I wrote this last book in 8 months so I know I can do it. I'm already on-track to keep going, as I just got a deal for my next book "Self-Educated Billionaires: Lessons From the World's Most Successful People", which is going to be published by Penguin/Portfolio--and I've started writing it!I feel I was put here on earth to do two things: love my fiancée Jena, and write books that change people's hearts and mindsQ: What is the most outrageous thing you've ever done?A: Tell a woman, on our second date, that I was falling in love with her, and commit to moving across the country to be with her. 2 blissful years later, we're engaged, and about to be married in July!Q: What dark or traumatic event has actually had a beneficial impact on your life?A: I know it's a cliche to say that "cancer is one of the best things that ever happened to me," but I can unequivocally say that my experience getting diagnosed and treated for testicular cancer (during the time I was writing the book) transformed me in a positive way. If it didn't come back (knock on major wood) I'd say without a doubt it was one of the best things that happened to me. It woke me up, made me see how much of my life I was sleepwalking through, made me focus on what I really want to accomplish and give to the world in the short time I'm here. Q: What are the 3 actions you've taken in the last three years that have had the most positive effect on your bank account?A: --Unequivocally, learning sales. Specifically, reading "SPIN Selling" by Neil Rackham. That book doubled my monthly income almost overnight after reading it!--Finding the right business mentor. If you want to accomplish something in life, find someone who's already done it and soak up all their knowledge. My relationship and study with my business mentor Bryan Franklin has transformed my financial/business life. --Connecting with great people. I like the word "connecting" more than "networking" as it feels/sounds less self-interested. Real networking is not about self-interest, it's about giving. But I've also found that what I give comes back hundreds of times over. Finding amazing people and giving all you can to them is the best "investment" you can make as it will come back so many times over. Q: What travel experience changed your life?A: Traveling to Cuba when I was 22, right after college. My 1 month in Cuba changed my life more than any other travel I've ever experienced. People have so many hardships and struggles on that island, yet they have developed this incredible ability to escape from their troubles and elevate themselves through dance and music. In my one month there, I met more people who seemed fundamentally happy than I normally meet in a year in NYC, even though they have it way harder than most people in NYC do. Music and dance is a huge part of that--the passion, the joy, the community, the creative flame they experience regularly through their music and dance keeps a spark going alive through the cultural soul, which I will never forget, and which I still can feel in my veins every day 10 years later.

Join me as I learn from Leesa Barnes all about driving leads and sales through virtual events.I am participating in her upcoming virtual event about virtual events. ;) Find out more at VirtualEventBoom.com/SusanHow do virtual events differ from webinars or conference calls?What are the benefits of hosting a virtual event to marketing and digital professionals?What are some of the biggest mistakes people make hosting virtual conferences?How do you entice valuable speakers to say "yes" to your event?How do you set up your affiliate program?What kind of events sell?How do you price them? Can you give them away free and upsell?What technology do you recommend to run your virtual events?What kind of team, staffing or support do you recommend?Is there a place I can get checklists for virtual events?

Learn to be unique, visible and great as a recognized marketing expert. If you want to establish your authority as a thought leader, there are very specific steps you can take to cement yourself as the expert in any niche.Find out from expertise PR expert Helena Bouchez how to develop your positioning and cultivate your character. Build your platform to get known for something unique. Learn the 10 most important channels to consider when you want to become considered the expert in your field and increase your visibility. And find out what Helena says are the things YOU must do to allow her to make you a success.Suz and Helena go through the steps to positioning yourself to get good speaking opportunities, how to pitch yourself to a conference programmer and some organizational tips to stay on top of the schedules for leading conferences and speaker submissions.

Neil Perry, CEO of XLNT Ads is the first in the DishyMix "Mukety Muck Insights" series recorded on location at ad:tech San Francisco. Neil opens a whole new world to me about how you can now use their site to connect brand marketers to thousands of

semi-pro and independent filmmakers eager to showcase their commercial

talent by creating spec ideas for your online video programs.What used to cost $350,000 now costs $15-$35K. Maybe there's an online video program in YOUR future?

Scott Berkun calls himself a "freelance thinker," rather than a public speaker. A former teacher of creating thinking and Microsoft project manager, his latest best-selling book is "Confessions of a Public Speaker."Learn what he thinks audiences expect today, and how important technology is to the speaking platform now.Find out what Scott does to create intimacy and rapport with the audience and what he does to counter the inevitable disaster.Get his advice about the best way to sell from the stage and how you can get a speaker's bureau to represent you.Scott shares his speaker fee negotiation strategy and how he recommends you go from speaking for free to getting paid for it.I have one free, personally autographed copy of "Confessions of a Public Speaker" for a DishyMix fan. Just go to the Facebook Fan Page for DishyMix and post your desire to have the free copy on the wall.

Matt Arkin knows online advertising. He's been in it since the beginning and has brought a level of sophistication to the strategy of combining solid display advertising with the targeting from data mining.Sojern is a travel network that leverages the data from leading travel companies like American and United Airlines to find those almighty segments such as the affluent business traveler or the luxury vacationer and targeting messages to them across the web.Think behavioral meets segmentation meets data mining, all applied to the next generation of dynamic display ad insertion.Matt's interview is one of the DishyMix "Mukety Muck Insights" series recorded on location at ad:tech San Francisco.