DishyMix

DishyMix

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DishyMix episodes

  • Eric Ryan on Making Your Soap and Company Green, His Secret Power and Freedom to Tweet
    Aaron Strout, recent DishyMix guest, CMO of Powered, uber-networker and host of his show, Quick and Dirty guest hosts this episode with Eric Ryan, chief brand officer of Method.Eric is a lot of things. Father, brother, entrepreneur and of course lover of all things green. Listen in as he talks about:What is your secret power?Where do you get inspiration from? How much do family and friends play a role?Talk about one of your greatest successes?Greatest failures (or as we’re supposed to say, “opportunities to learn from”)Where do you see Method in 3 years?I notice that Method is on Facebook and Twitter and has a blog. How are those working out for you?How much freedom do Anna (your chief Twitterer & I assume FB-er) and Drummond (blogger) have within the company?What advice would you give for other entrepreneurs who are looking to start a company?What advice would you give to a Fortune500 company that wants to be as fun, green and nimble as Method is?
    31 min
  • Bryan Eisenberg on Persona Marketing, Persuasion Marketing and Trimming the Fat
    In this episode I catch up with long-time friend and industry expert Bryan Eisenberg. Bryan is the author of Always Be Testing, Waiting for Your Cat to Bark and Call To Action.He recently left FutureNow to strike out on his own as a speaker and blogger and shares the best of his wisdom about improving online conversion rates, Persuasion Architecture, and persona marketing.
    31 min
  • Ted Shelton on the Crucial Attribute of Adaptability and Destroying the Culture of Secrecy
    Join Ted Shelton, CEO of social influence consultancy, "The Conversation Group," as we talk about the importance of adaptability and behavioral flexibility at a personal and professional level.Find out why Ted would choose Google as the place to work if he hadn't created TCG and why Open Management is the new process he's helping organizations implement to survive the next round of shake outs.Open Management supports multi-dimensional collaboration using social platforms like socnets, open API's, prediction markets, ideagoras and other groundbreaking ways to access information assets.Then jump "across the pond" and find out what Ted is doing with Silicon Valley Comes 2 the UK - a tour of London and Cambridge that he's working on with Sherry Coutu. And he answers Charlene Li, co-founder of Altimeter Group's question about the key differences in social media and marketing between the US and UK.Ted answers DishyMix fan questions from Cathy Brooks, Andrew Anker, Jason Falls and Oliver Mutoh about how he differentiates his agency, social media marketing ROI, strategy vs tactics approaches with clients, common themes in social media, what next after Twitter and Facebook and what's the #1 problem global clients are facing today.The show wraps up with a discussion of the burgeoning field of Ambient Awareness in this wide ranging interview filled with big ideas and future-is-now concepts.
    41 min
  • Dusty Wright on Universal Vibrations, the Future of Webcasts and Smart Culture
    Dusty Wright is the coolest guy I know, personally. When I'm with him, I
    just drink him in. From his time as editor-in-chief of Creem magazine
    to 5 seconds ago when he posted a review of psych-rocker SF quartet The
    Mother Hips, he's bringing awareness of super talent to web dweebs like
    me (and you?). He's a master interviewer, talking to celebrities like
    David Lynch, Mark Mothersbaugh, and Laura Dern on The Dusty Wright
    Show. Listen in as I ask Dusty about his vision for CultureCatch, his highlight interview moments, and his
    thoughts on the future of webcasting. And, if I could wave my magic
    wand right now, what's the one thing he'd have me change about the
    world of webcasting that could increase his success?
    44 min
  • Pierre Khawand on Personal Productivity in the Digital Age for People on the Go
    Are you a task hopper? Do you have trouble getting your projects
    done? Have you found a way to integrate your long term goals with your
    short term priorities? Are you a slave to email, feeling overwhelmed by
    all of your priorities?Help his here and his name is Pierre.
    Learn how to up your personal productivity in the age of social media,
    24/7 cell access and email avalanches. Pierre shares his simple
    system for accomplishing and collaborating, his filing structures for
    matching your inbox, desktop and folder systems to stay organized and
    stress free and how to align your daily activities with your long term
    goals.By using simple and emerging tools from countdown timers
    to written journals to emerging collaboration tools and filters and
    flags in your inbox, this episode opens a world of possibility for your
    organized potential.DishyMix fans get a free autographed copy of
    "The Accomplishing More With Less Workbook" and a "Free Seat of the
    Week" when you follow @pierrekhawand.Tune in and change your ways, you ADD disorganized under deliverer! :)
    35 min
  • Eben Pagan on Hot Topics, the Secret Billion $ Industry and the Kiss Test
    Eben Pagan is proof that the urban legend of a young guy making millions on the Internet is true. Eben is both a urban and a true legend, having co-created, with a small group of pioneers, the information product marketing industry. And industry it is. By Eben's estimates, information product marketing is a $ dollar business.Find out the secret to making $25 million a year, what the best ideas are for information products, how the business has evolved in the last 8 years and his advice for breaking into the JV world.Eben shares his path to his end game - what he's doing, what he's thinking about the world and his place in it.Myth is more individual and expresses life much more precisely than does science. -- Carl Jung
    42 min
  • Rich Horwath on New Growth from New Thinking, Setting Your Strategy and Contextual Radar
    Rich Horwath is a strategy expert. He teaches managers like you how
    to "think strategically" so that you can generate new growth from new
    thinking."The weapons ultimately brandished in competitive battles come in the form of offerings." What is your organization's offering and are you putting the right priority on it for true growth and success?Learn the three value disciplines of successful organizations: product leadership, operational excellence and customer intimacy.Find
    out why "think time" is the most important precursor to success and how
    to produce a "Creative Insight Generation Process." If you are
    responsible for setting strategy at your organization, or you're just
    fed up with the bad strategy under which you labor, this episode will
    help you crystallize your next steps.
    40 min
  • Garrick Schmitt, Razorfish on Priceless Facebook Fans, The Agile Agency and Location-Aware Branding
    "Here's The Easy Way To Have The Relationship You Want With A Facebook Fan By Knowing What He Wants, And Knowing How to Have Him Begging To Give You More Of What You Want" with Garrick Schmitt, RazorfishOK, so the subtitle of this episode is just for fun - I wrote it like an info product headline. But truly, we DO want our customers to fan us on Facebook. And we want them utterly besotted.As Garrick says, "a fan is worth EVERYTHING to a brand."Listen in as Suz and Garrick talk about what to do with your best brand advocates in a world where Facebook Fans are becoming legal tender.We chat about:Interaction DesignThe agile agencyRazorfish - from MSFT to PublicisFacebook marketing sophisticationDigital PrimacyGeo-tagging and augmented reality for marketersLocation-aware browsingCrashing Foursquare servers at SXSW
    41 min
  • Robert Cialdini on Persuasive Marketing in Times of Uncertainty and Amplifying and Activating Influence Strategies
    Dr. Robert Cialdini has codified the art and science of persuasion strategies at a cognitive level.In understanding how our brains work, and what behavior can be created using a series of rules that motivate us to act, Bob has given marketers, sales people and leaders the structural frame to become more effective... more effective at selling product, ideas, causes.Find out not only what the six principles of persuasion are, but how to amplify and activate them. Learn the most common mistakes marketers make when employing these principles. And get a glimpse into which of the principles should be given the highest focus in times of uncertainty.Bob compares his procedures to NLP, noting the similarities. He explains how you can win over your rivals by inconveniencing them... and attributes the idea to Ben Franklin. He also teaches us exactly what to say to avoid bungling a critical "moment of power." And share the one word that can increase your persuasiveness by 50%!Tune in to meet the keynote speaker at Affiliate Summit West 2010 and the author of the marketing bible, "Influence: Science & Practice" and his best-seller "YES! 50 Scientifically Proven Ways to Be Persuasive."
    40 min
  • John Santangelo on Envisioning and Clarifying Your Personal Goals for 2010
    John, one of DishyMix’s favorite guests, is back again. Just in time for 2010, John teaches you how to figure out what you REALLY WANT. What are your real desires? What do you really want your life to be like? How can you “vision” what you truly yearn for? How can you keep from getting caught up in where you are now and clear your head to think about what you really want?Once you have an inkling of what really makes you crazy passionate with hunger to have in your life, how do you make these outcomes clear, achievable, congruent, self-maintained and purposeful?And then, how can you make a personal commitment to succeed in achieving those goals? Why don’t most of us succeed in accomplishing what we really want? And what distinguishes the “high achievers” who successfully realize their goals? And how can you model their behavior? What tools work best to keep your goals top of mind and focus?John shares a free Goal Setting Worksheet with DishyMix listeners free from his powerful product, “Speak Up with Power.” Just email him [email protected] to get a copy. And be sure to listen to the next episode where you’ll get a free audio lesson from John, “Goal Setting Success Formula: Getting What You Really Want.”
    42 min

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Crave authority? Visibility? Want to attain a power position? Want to be a leader with your own personal brand? Then model the behavior of successful entrepreneurs, CEOs and executives. Join Susan Bratton, industry connector, cognoscenti and creator of the Talk Show Tips System as she combines her bold approach and playful persona in this dishy mix of a talk show that dives deep into the life lessons of fascinating individuals from the world of digital media, advertising, marketing, social media and Web 2.0. Get pearls of wisdom, smart advice and warnings to heed.