DishyMix

Imagine if great music you loved could find you? Well, it can.Tune in as former DishyMix guest, Traction CEO Adam Kleinberg, fills in as the first-ever DishyMix guest host to interview Tim Westergren, founder of Pandora.com. They really "dish" it up in this one.Pandora is a service that creates radio stations on the fly that are "genetically" mapped to your music tastes.Imagine a radio station that knows you. Intimately. You've just imagined Pandora.Find out how the Human Genome Project is creating DNA maps out of hundreds of thousands of songs so that Pandora can serve the perfect ones up to millions of listeners based on their individual tastes. Learn about his grand dream of a world where any musician could quit their day job the moment their song gets uploaded to Pandora. Be inspired by his wisdom on what it really takes to be an entrepreneur with vision.If you haven't discovered Pandora yet, you'll want to after this show.

Susan Bratton does a solo breakout performance on DishyMix this episode. Hear what she's been hatching since the new year. Find out about her blogger junket to the UK called The Traveling Geeks. Learn about her "Social Media Super Powers." Get hooked on her favorite new web aps from the best of Europe.

Bernie Borges runs a national agency focused on inbound marketing

(lead generation) for small and medium business leveraging the

intersection of search and social media marketing.His new book,

"Marketing 2.0: Bridging the Gap Between Seller and Buyer Through

Social Media Marketing" distinguishes itself by focusing on the

strategy of social optimization for SMB. In this episode of

DishyMix, Bernie presents a series of case studies showcasing companies

ranging from a 75 year old solder paste manufacturer (Indium) to a hot

new CRM software company (BatchBlue) to an intellectual property

attorney (Brent Britton) to a real estate agent (Chris Griffith) and

how each is successfully using social optimization to drive revenue.Bernie

is one of the most articulate speakers on this subject in addition to

being charming and good to the bone. He has his own podcast, called

Find and Convert and shares his personal stories about the hardest

thing he's ever done and helping his church create a social strategy.This is the best DishyMix ever done with real-word examples of best marketing practices. Tune in as Bernie raises the bar.

This all started when I saw Greg Jarboe dashing through SFO, newly minted book in hand. "YouTube and Video Marketing: An Hour A Day" is another one of those Wiley tomes that plunges all the way to detail hell on every aspect of using web video for marketing. This book is a must-read that will get you up to date on the constant changes YouTube is putting into place so marketers and Google can milk this phenomenon for everything it's worth.Nobody reads anymore, except the newsbots that crawl your press releases. So start making video and let Greg tell you how to produce it, research the keywords and optimize your video so you can get found, watched and loved.And in case you still want to get those press releases out there, Greg gives us his updated, freshly reformulated 6-Step Process for Optimizing Press Releases for the News Services. If you like those DishyMix episodes where the guest delivers how-to advice in painstaking detail, this show is for you. Packed with great tips, insider short cuts and a level set on the world of online video marketing, banana-milkshake fueled Jarboe works his buns off for you.

Bob Garfield is back -- DishyMix redux with the "district attorney of advertising." Bob's book, "The Chaos Scenario: Amid the Ruins of Mass Media the Choices Are Stark: Listen or Perish," finally made it to our bookshelves and Kindles after five years of build up via his AdAge column, his global speak ops open loop and his On The Media NPR gig.We know the Internet is forever altering the landscape of marketing, we are the ones changing it. So you'll love hearing Bob's advice for agencies and media companies and the new ad modes and models he think will be our future.Listen in as Bob and Suz have an f*bomb laden heyday with their fatalist predictions for the world of advertising.

“@SusanBratton Aw shucks. You're a very thoughtful, polished interviewer.” -- Tim O’ReillyConsumer technology book publisher Tim O’Reilly weighs in on his exponentially expanding empire, the future of eReaders, self-publishing and the disruptive crack in the industry. Find out how Tim manages his more than 1 million Twitter followers, what he thinks will be the ultimate impact of Facebook and where online communities are gaining power. Hear about Local Dirt, taxing soda, Lulu/Blurb and LighteningSource, Vark, Google Moderator and other companies Tim is following, recommending and/or in which he’s investing.Tim answers DishyMix listener questions from Chris Brogan of New Media Labs, Renee Blodgett of Magic Sauce Media, Chris Fralic from First Round Capital, David Kirkpatrick, Author of upcoming book, “The Facebook Effect” and Alutha Jamancar of Pixelcorps.

In this two part series, Susan and John deconstruct NLP (neuro linguistic programming) and review the main tenets of John's training system, Speak Up with Power and Influence.Learn the basics of NLP, how to build instant rapport with others, how to control your emotional states and why behavioral flexibility puts you in more control.Listen to the follow on Stress Reduction Guided Visualization and Part 2 of this interview where we get into Hypnotic Language Patterns, NLP for copy-writing and the 5-Step Selling Process.This two part series is chock full of actionable tips you can use today to get more of what you want anytime, from anyone.Get the "10 Best Kept Secrets to Influence, Persuade and Seduce Anyone" free at http://speakupwithpower.com and send John an email (speakupwithpower at gmail dot com) to get the bonus Goal Setting Worksheet free for DishyMix listeners.And if you want to save $100, use promo code DISHY when you buy the Speak Up with Power system.

Please listen to this guided visualization anytime, as much as you'd like. It's a bonus gift from John Santangelo of Speak Up with Power.This bonus audio file is a companion to the two part interview with John Santangelo about NLP, Hypnosis, Creating and Controlling Emotional States, Behavioral Flexibility, Hypnotic Language Patterns, Building Rapport and the 5-Part Selling Process that are part of the Speak Up With Power teaching system.

Though it's best to listen to the first of this two part series, if your focus is on sales and marketing, this episode gets into using hypnotic language patterns for selling and copy writing, along with the 108 most persuasive words in the English language.Learn about the 5-Step Selling Process that integrates NLP best-practices including easy ways to establish rapport you can do today with the next person you meet, how to ask great questions that will move your buyer along the decision process and certain words of agreement you must use and ones you must never use again! Then you will learn how to create a "conditional close" and ask for the order in a way that feels comfortable to everyone.John offers his 21-day mini-course called "The Top Ten Best Kept Secrets to Influence, Persuade and Seduce Anyone, Anytime!" free at http://speakupwithpower.com You can also get a free bonus copy of his Goal Setting Worksheet just for DishyMix listeners who send an email to him at speakupwithpower at gmail dot com.And don't forget to listen to the Stress Reduction Guided Visualization. This is hypnosis and will help you "anchor the state" of calm in your life.

Aaron is a CMO who walks his talk as a social marketing expert and he shares his strategy for lead gen through social influence for Powered, Inc., a technology and services company that helps brands create online communities. Find out about brand-supported communities from Sony, Kodak, HP, Ford and Atkins as examples of excellence, and about BreakingPoint Systems as small business social network marketing example.Take a trip to SXSW, where Aaron, a veteran, shares his top three recommendations for how to “do” the event. More tips follow with Aaron’s advice about how to be an “uber-networker,” how to take great iPhone photos and how to go from “Zero to Community” with his new white paper.Aaron is going to guest host DishyMix and interview Eric Ryan, co-founder and Chief Brand Officer of Method, the home care and personal product brand who call themselves, “people against dirty.” Tune in to meet Aaron and get his best advice for social influence marketing in the brand world today.Follow Aaron on Twitter at @aaronstrout.Read Aaron's blogs at Citizen Marketer 2.1 & Engaged Consumer.Listen to Aaron on the Quick & Dirty Podcast.