DishyMix

This second in a series with John Santangelo is a guided audio program from his "Speak Up with Power" system called, "Goal Setting Success Formula - Getting What You Really Want."Just in time for 2010, John teaches you how to figure out what you

REALLY WANT. What are your real desires? What do you really want your

life to be like? How can you “vision” what you truly yearn for? How

can you keep from getting caught up in where you are now and clear your

head to think about what you really want?Once you have an

inkling of what really makes you crazy passionate with hunger to have

in your life, how do you make these outcomes clear, achievable,

congruent, self-maintained and purposeful?And then, how can you

make a personal commitment to succeed in achieving those goals? Why

don’t most of us succeed in accomplishing what we really want? And what

distinguishes the “high achievers” who successfully realize their

goals? And how can you model their behavior? What tools work best to

keep your goals top of mind and focus?John shares a free Goal

Setting Worksheet with DishyMix listeners free from his powerful

product, “Speak Up with Power.” Just email him

[email protected] to get a copy. And be sure to listen to the previous episode where you’ll get even more insight into what makes people successful.

Dishy-mixin' it up again -- this time I interview three pick up artists or "PUA's."I met them at a conference in Austin and they are excellent Internet marketers.This episode includes Dan Rose of SexGodMethod and Carlos Xuma of CarlosXuma and The Alpha Male Lifestyle.Each share their latest insights about cutting edge online marketing. But you must go to my blog to hear the show because some of the conversation is not suitable for work...to download or stream this amazing, detailed insider's interview and learn about online marketing AND how to pick up girls.

John Doyle is back, with his 2009 round up of all the companies in the media and marketing industry.Find out who raised money, who was acquired and for how much and what the hot sectors were last year and what John thinks they'll be for 2010.Google went on a buying spree - it was a happy Christmas season for a few companies. Learn who they acquired and why.How did Social Media fare? What were the remarkable deals?What areas are HOT for acquisition in 2010?And if you've survived the storm, and you're a CEO or working in a start up, what you should do this year to improve your lot.John Doyle does an amazing job tracking our industry. Get an overview of all the momentum in a half hour on DishyMix.

Do you want to work less and make more money?That's what Jim Kukral, entrepreneur, coach, teacher, author and emcee wants to help you do. Tune in as I interview Jim live at Affiliate Summit.His newest book, "Attention: This Book Will Make You Money" is coming out in July and he shares tidbits from it as well as his next book, "The Ultimate Pitch."Jim is also the creator of PRfessor.com, a web service that allows you to create passive income by creating online workshops and ecourses on any subject which you market to your followers.Tune in to meet the Biz Web Coach and learn more about monetization, motivation and mobile - three of Jim's areas of expertise.

Eileen is a a passionate advocate for self publishers. She

created Blurb, an on-demand publishing platform that enables anyone to

design, share, market, and sell bookstore-quality books, out of her own

need to create a small quantity of beautiful books with her own

photography.With over one 1.2 million books produced and '09

revenues approaching $45 million dollars, Eileen is not the only one

who wants to create short-run custom books.Listen as Ellen shares:The big picture overview of the changing book publishing landscape.Blurb's business model and some success stories.How you can self publish and then put your Blurb book in Amazon, Barnes and Noble, etc. How to take your eBooks and manuscripts and turn them from digital product into hard copy books.What

the different categories of books are that are self-published. Which

are the most popular categories (top 3) and which are not yet popular

but Eileen believes will take off in the future because they are such

smart ideas.And three tips that are counter-intuitive that create a successful book using Blurb's technology.Find out about the 80 VC's she kissed to get funding.Steve Hall's Killed Ideas book about agency creative pitches that never got funding.Why offline is an amplifier for the connections we make online. And more, from this smart, clever CEO who took her desire and turned it into your pleasure.

Shawn Collins answers all my questions about affiliate marketing including what's hot, data feeds, affiliate recruitment, affiliate forums, the Affiliate Summit social network, empowering affiliates in PPC and other resources for affiliate marketing.Shawn also shares some of his personal aspirations.What are the hottest new trends in affiliate marketing? Name the big three that you are watching closely? [Shawn] Local, pay per call and video. What are the affiliate trends that are waning? Used to be big part of conversation but are not so exciting anymore and why?[Shawn] I don't know if it could be characterized as waning, but I'd say mobile. It has been heralded as the next big thing for years, and the promise has not been realized.What were the key take aways or most interesting actionable insights for you from Dr. Robert Cialdini and Brian Clark aka Copy Blogger's keynotes at ASW10?[Shawn] I like how Dr. Cialdini have out a tip card at the conclusion of his keynote (http://blog.affiliatetip.com/archives/principles-of-ethical-influence-by-robert-cialdini/) which boiled down his 6 principles of ethical influence.As far as Brian Clark, I liked his perspective that affiliates should think of themselves as new media producers. What are your best tips for merchants who are willing to let their affiliates bid on their keywords? How can you empower your affiliates in PPC?[Shawn] I think the Animal Farm approach works best, though it can upset some affiliates, whereas all affiliates are equal, but some are more equal. There are some affiliates that are willing to build extensive, long tail campaigns for a merchant, and I think it's good to select a few of these affiliates to allow trademark bidding, as this enables them to make some easier money to balance the work and risk in working the long tail. What are the best resources for finding affiliates if you are a merchant/vendor? How can you recruit affiliates? What are the strategies and practices that are best for recruiting?[Shawn] Google is a great tool - affiliate managers should search for their keywords to find sites ranking well for those keywords. The two ways I recruited the best affiliates were through in-person meetings at conferences and direct mail. Explain product datafeeds and how they work for affiliates.[Shawn] These are simply database files that enable affiliates to build out a variety of sites, such as comparison shopping or review sites, and the database files populate the latest information and images for the products from the merchant. Facebook is the new place to advertise - what tips and techniques can you offer for increasing conversions, for targeting, other?[Shawn] I haven't run affiliate campaigns myself on Facebook, so I can't really speak to what is most effective. What are the best practices for using Twitter to drive traffic to sales pages?[Shawn] The soft sell - Twitter is no different from any other avenue for affiliates. They should add value to the process by solving some sort of problem. A straight up affiliate link is useless for all. How do you find a CPA network that is right for your business? How do you compare and contrast them? What kind of offers work best for CPA nets? Where are the danger points in working with one or more networks?[Shawn] My recommendation would be to monitor the affiliate forums to see what affiliates are saying about each cpa network. That's the best way to get the pulse. On the surface, many of the make the same claims and are difficult to differentiate. True to the name of the networks, pretty much any offers based on leads work well within CPA networks (assuming these is sufficient consumer interest in the marketplace), while retail, revenue share offers aren't as effective - those fare better in the "traditional" affiliate networks. The reputation of an affiliate network can make a big difference, for better or worse. It'sessentialto perform due diligence to determine whether a CPA network tends to engage in unethicalbehavior.Who are three of the most amazing people in Digital Marketing and Web 2.0 and why?[Shawn] Missy Ward: while it's hard to remain objective, since she's my business partner, I am continually impressed by her passion, business sense, and charity work.Wil Reynolds: he has been the speaker with the best marks at Affiliate Summit for several years, because he shares an extensive amount of new information each time, and he's such a genuine guy.Note: Wil is going to be a guest on an upcoming DishyMix.Rae Hoffman: she provides fantastic, honest assessments of the industry at large, and regularly performs SEO site clinics that provide real, applicable, advice that can be quickly implemented for results. Describe why you think these people were the category winners for the Pinnacle Awards at Affiliate Summit West 2010. How do they distinguish themselves? Are they people we should follow and why?[Shawn] The Pinnacle Awards start with an open nomination process by anybody who wishes to nominate folks in the industry (including themselves) and then the nominees are voted on by the Affiliate Summit Advisory Board (~30 folks from different aspects of theindustry), and the winners are those who get the most votes in each category. So, mine is just one vote for each of the nominees. That said, these are all people who have distinguished themselves before a jury of their peers, and I think that makes them well worthy of following.Affiliate of the YearNicholas KoscianskiAffiliate Manager of the YearMatt McWilliamsBest BloggerJeremy SchoemakerAffiliate Marketing LegendScott JangroYou do two podcasts, Affiliate Thing and GeekCast.fm - describe the value of those shows - how do they compare?[Shawn] Thee main GeekCast.fm show went silent, due to the challenge of getting four busy people together weekly for a show. But I've been doing the Affiliate Thing podcast weekly for over three years with Lisa Picarille. On this podcast, we typically chat unscripted for about 30 minutes per show on the latest news, tips, and resources in affiliate marketing. Tell me about your new book - what are the highlights?Internet Marketing From The Real Experts : 3 Minute Lessons On.. Affiliate, Email, SEO, Social and More. The Gang of '88~ Shawn Collins(Author),

Missy Ward (Author), Jeremy Schoemaker (Collaborator), Brian Clark

(Contributor), Jim Kukral (Contributor), Ted Murphy (Contributor), Mari

Smith [Shawn] The book is a compilation of the first seven issues of FeedFront Magazine, a magazine I started with Missy Ward to give a voice to the people in Internet marketing who are the doers in the various areas and continually innovate. We were frustrated by the magazines out there that were researched and written by journalists, because they were often out of the loop on how things were done, and they didn't understand the nuances of affiliate, search, social media, etc. So, we decided to create an outlet where the people with first handknowledge could share their wisdom without filters.As far as highlights, there are 100 or so "chapters" in the book, which are mostly articles of 500 words or less. I am more excited about the concept overall and the easy to digest format of short articles that pack a lot of information over select sections. We tout on the cover how these are all items you can read in about 3 minutes, because this is something we've found to be important with our fellow marketers - they don't want fluff. They want to jump in and grab some key nuggets of information in a short amount of time. What is your plan for yourself 10 years from now?[Shawn]I've always found print to be a really exciting, even romantic (in a non-love way) area. This probably explains why I enjoy getting into magazine and book publishing when many are signing their respective death certificates. Ultimately, I'd like to write the great American novel (or 2 or 10). If you could keynote any conference or event, which one would it be and what would the title of your speech be?[Shawn]I am intrigued by TED, and would love to speaker there, but I'd have no business as a keynote. In what area do you feel superior to most people? What talent or capability of yours is remarkable?Name your single most amazing personal gift/talent.[Shawn] I've always had a passion for writing, and I used to take it for granted until I started editing articles for others. It's a great outlet and gratifying when it can be used to influence people in a positive way. Who has been your greatest teacher?[Shawn] My father was the most influential with direct moral lessons and indirect life lessons. He always reflected back to his post-college years and how he wanted to take a job in advertising, but the pay didn't equal another job as a statistician. It burdened him that he settled for a career he didn't like, and one he worked in until the day he died. That put a fire in my belly to do whatever I could to do work that I loved and wanted to do. I never wanted to have the look on my face on Sunday nights that he used to have, as he was mentally preparing to go back to work and b miserable. If I could wave my magic wand and make one thing work better in your business or career, what would it be?[Shawn] I'd be able to break through more with the younger marketers who are seduced by the easy buck for shady business dealings. What is the axiom by which you live your life?[Shawn] The Golden Rule - (paraphrased) do unto others as you would have them do unto you.How much do you think luck has played a role in your success?[Shawn] I can't deny luck has played a role, but I think it's been somewhat minor. Hunger for success has been far more instrumental.What is on your bucket list? Top 5 things on you would like to do?[Shawn] Visit every MLB ballpark, drive through Ireland with my family, run a political campaign and get the candidate elected, write a book that's been in my head for 20 years, and see that book made into a movie. What activity could you do all day long without getting bored?[Shawn] Write.What profession other than your own would you like to attempt? [Shawn] Political marketing

Dave Evans is back. One of my favorite DishyMix guests and author of the top selling book on social media, "Social Media Marketing: An Hour A Day."Expand your mind as we talk about:1) The evolution of social media as a business platform: Beyond marketing, into collaborative design (Starbucks MyIdea, GM Labs) and enterprise knowledge transfer (platforms like Social Text, Bob Pearson's work at Dell). This is the subject of the book Dave is working on now.2) The parallels of India's social media audience with the US and what it means for business (higher expectations in India) and society (increased awareness and use of shared language by global 13-24 yr olds). Dave wrote about some of this in ClickZ recently: http://www.clickz.com/36360063) What Dave learned about himself, as a result of being separated from his family during a particularly heavy bout of business travel.And, if you're going to ad:tech San Francisco, 2010, join Dave and I for the Marketing Masters special track on social media.

Josh Gordon is an old school print ad sales guy. And he's pushing the edge of digital magazine advertising.In his groundbreaking research, revealed here on DishyMix before anywhere else, "The Case for Advertising in Interactive Digital Magazines," showcases the specific opportunities marketers have in creating highly effective digital print ads.Find out which is more "engaged:" digital magazines or websites and why.What makes an ad in a digital magazine get the most interaction?What kinds of digital extras keep readers from skipping the ads?What segment is the most accepting of digital magazines?And, from Josh, author of four books on selling, find out:What the most effective strategies are for getting a client to choose your brand over your competition during a presentation.The key archetypes of difficult customers and how to handle them.How to use a "motivational approach" to getting your customers to buy from you.This is a great episode for anyone who has bought or sold media, had to give a critical presentation to a client or who is involved in digital publishing.

Mike Donahue programmed an agency event called "Transformation 2010." I caught up with him in SF at the conference...After you get over the shock that it's actually twenty ten, you can imagine the fine mess that agencies are in now that they've been knocked over by three waves: The Internet, Search and now Social.Just keeping up with the consumer's manic fascination of social and where the opportunity lies is a feat. Then making sure you're not only responding to this new wave, but aligning your talent and organizational dynamics to provide leadership around digital media for your client. This has to create a sea change that some days must feel like your boat is sailing upside down in the water.Hear what Mike thinks are the big discussion points, how Transformation 2010 is going and what you can do to get to some smooth sailing waters.

Meet Julia Hartz, co-founder and President of Eventbrite, the leading online ticketing site for conferences, seminars, workshops, social events, fundraisers and more.I met Julia at the Girls in Technology Catalyst Conference. She was on a panel about branding that I moderated.Learn what kind of events are the hottest, how to sell out your event, best practices for getting the word out using email, seo, social and widgets and how important offline events can be for marketing.Julia talks about her recent Series B fundraising, her recent Press Tour and her experience helping out an orphanage in the slums of Bankok.DishyMix Fans - go to the Facebook Fan Page for DishyMix and post your desire to win the free event from Julia. All ticket fees will be waived for one DishyMix fan.