DishyMix

Today Eben Pagan, the most famous information marketer in the world is launching Guru Blueprint, a culmination of his learning and training from is $29 million business.Guru Blueprint, is the system from which I’ve beenencouraging you to go get the valuable free contenthe’s given away the last three weeks tohelp you develop your own eBook.Eben shares behind the scenes of the launch roll out,a peek into the components of the product and defendshimself about advice he offers about which I disagree.I test my theory of “real” book vs. eBook -- as in credibilityvs. money and ask Eben if you can have both.Dying to know what he says?And, if you missed getting any of the freebies,I’ve listed them all here.http://bit.ly/adeJMKWho knows when he’ll take the site down,so grab ‘em now before they’re gone.’

David Kirkpatrick has chronicled Facebook's history in his brand new book out today called, "The Facebook Effect: The Inside Story of the Company That Is Changing The World."I dogged David for a year about his impending book, keeping in touch with him throughout the process. And as luck would have it, I got one of the very first copies and the FIRST autographed copy of this incredibly well crafted story of a Silicon Valley Super Powers' rise to be the "identity matrix for the world —if Mark Zuckerberg has his way. (and he will)David is amazing, articulate, analytical and full of great stories. Tune in as we cover what it was like for David to get full access to the Facebook founding fathers while he chronicled their growth. Find out what the smart moves and strokes of luck were that allowed Facebook its current glory. Get insight from David into the impact of the recent F8 announcements and what the OpenGraph API will render for us as individuals and marketers.Find out what Sheryl Sandberg, a woman whom David calls, "one of the great web ad geniuses" did to leverage the platform into more than $1 billion dollars in advertising revenue. And Suz and David talk about the current walled-garden issues of advertising, search indexing and the top-of-mind privacy situation.Facebook reaches 1/3 of all people on the Internet already... Ubiquity is their goal. Their ascent is an amazing story, eloquently told by their opinionated historian, David Kirkpatrick.This book, published today, as of this interview, had TechCrunch, Biz Insider and Venture Beat all in a froth trying to publish early excerpts. It's hot. White hot. And you are getting one of the very first interviews with the author. And it's excellent, worldly, impressive...This is a do-not-miss episode of DishyMix. Listen now.

Kurt Abrahamson is inventing "people powered advertising." The intersection of social graphs and online display ads is rich with opportunity. Find out how leadership brands are integrating Tweets, FB Page comments, Yelp reviews and Foursquare Check Ins into their advertising and how they're handling the negative sentiment aspect of dynamically-served social commentary.Suz and Kurt, long-time industry friends since his early days at Jupiter Networks catch up on his tenure at Google, the highlights of programming Google's Zeitgeist events and what he needs to accomplish now at SocialMedia.com.Get some valuable perspectives on Facebook's walled garden advertising and Twitter's 9 points of resonance as well as ideas for the best brands to use these new social ads.Kurt asks for support from the industry in the form of speaking opportunities, invitations by brands and agencies to learn about social ads and intellectual dialogs about where the future of consumer generated advertising is headed.He leaves us with a guided, visual journey of his hike on the Annapurna Circuit in Nepal, including a beautiful description of arhododendronforest in full bloom.If you are eyeing the social ad space, or want to hear from a really great, smart guy, this is the episode for you.

It was said that Alan Moore sounded like a character from a Guy Ritchie movie at his SXSW keynote.Skyping in from Over, England (a village outside Cambridge), Suz and Alan talk about our collectiveresponsibilityto leverage open social systems, global connectivity,consciousnessand lightweight (green) business practices to the way we strategically create companies in the future.We must all collectively work together to end the slash and burn mentality, or the "toxic tail end" of the industrial revolution-style business model.In his coming book and movie, No Straight Lines: Advanced Living for the Networked Society, Alan talks about companies, like Local Motors, who are reinventing new models for success.In between quoting Shrek and Proust, we talk about what can go wrong in a world where all of our personal information gets sucked into Facebook and what we need to do to keep the worst from happening in social media.Lots of name dropping of our industry's great thinkers, including Howard Rheingold, Dave Evans, Tim O'Reilly and Ted Shelton lead us to an idea for a round table rendezvous in the Wine Country this fall to sup Cab and chat about Open Management -- what Ted calls the concept of using socnets and open API's to drive the next economy.For you DishyMix wino's, a convo about our favorite Aussie wine regions ensues.Alan Moore is a wide ranging thinker, super cool guy and one to keep your eye on.

Brad runs an affiliate clearing house service called Clickbank which matches affiliates with product creators. They've paid out over $1.5 billion in commissions so far! Hugely successful, I catch up with Brad to find out what's happening in the affiliate marketing and information product industry.Some of the questions we cover include Cickbank's competitive differentiation, their latest innovations, how social media impacts this market, the consequences of the new FTC disclosure guidelines, fraud protection solutions, best practices for new and existing affiliate marketers and what works best in information product marketing.Brad also shares a bit about his own personal life and what makes him tick.

Meet Hutch, a senior television executive in LA who has one foot in the web world and one foot in TV syndication.Learn where TV is headed and the opportunities for marketers in this "Muckety Muck Insights" series recorded on location at ad:tech San Francisco.

Joel Comm is a font of content. It issues from him like a cool, clear spring, bubbling up from the center of the earth. Always there, always refreshing.For the last 15 years, Joel has been authoring timely books, producing reality TV and teaching the world the value of Internet marketing.Tune in as I talk about Joel's latest interests and newest book.Kaching: How To Run an Online Biz That Pays and Pays will debut in June 2010. He shares the key capabilities that drive revenue in today's online world.TextCast Live is his new mobile auto-responder email marketing system. Based on SMS, it's a way anyone, from a stockbroker sending his clients a hot opportunity to a CEO reaching out to every employee with important news to a band inviting their fans to rock out at their 11 pm set, can easily text their list. Joel is also giving away free books! If you go to joelcomm.com/giving-away-my-ebooks-for-free.html (actual link is to the right on this page) you can download all kinds of make-money on your site ideas.The key insight from this show comes when I ask Joel (a digital vanguard) what he knows that we don't that once he tells us will radically generate more revenue in our business right now. How can you resist not knowing this?Tune in to hear the two recommendations that WILL change your way of marketing.

Kevin Ryan is one of the most wry of our industry's kingpins. Well connected, well intentioned and a well spring of knowledge, I sit down with Kevin at the adtech San Francisco event to see what he's been up to.Always entertaining, this is a fun conversation as part of the "Muckety Muck Insights" series.

Eric Picard is one of the industry's brainiacs - especially when considering the near future of online advertising.He has participated in numerous acquisition and partnership efforts, including several successful acquisitions of companies such as Massive, Screen Tonic, AdECN, aQuantive and the recent Yahoo Search & Advertising agreement.Listen as we talk on location at ad:tech SF as part of DishyMix's "Muckety Muck Insights" series.

I caught up with Mish at ad:tech SF as part of my "Muckety Muck Insights" series. Mish heads marketing for Ogilvy Worldwide and shares her latest social media campaign that both underscores Ogivly's sales-oriented market differentiation with a program that helps them locate key talent. Tune in to meet an industry leader in the marketing of agency services.