DishyMix

Shiv Singh is VP, Social Media and Global Strategic Initiatives at Razorfish, one of the top digital agencies in the world. In perfect alignment, he also holds an MSc (Research) from the London School of Economics and Political Science on social network theory. And he’s writing, “Social Influence Marketing for Dummies.” Dude knows of what he speaks...Suz and Shiv discuss four of the top "Trends in Social Influence Marketing" from the insightful and masterful Razorfish "Digital Outlook 2009" report: 1. The Focus Will Shift to Influencers 2. Social Advertising Will Grow Up 3. The Portable Social Graph Will Fuel Marketing Innovation 4. Not Just Friends, but "Friendsters," Will Start to MatterShiv breaks down his thoughts about where the three categories of Social Influence Marketing are going - listening, advertising and participation. Shiv's favorites are companies doing Appvertising, like ContextOptional, BuddyMedia and SocialMedia.com and companies doing social graph analysis like Media6Degrees and Unbound Technologies.Unbound Technology's ability to cluster social graphs by kinds of products, services, public figures and media they "fan" on Facebook (called Affinity Maps) is giving marketers a distinct advantage in gaining insight into clustered preferences. Suz shares some of the key affinities in her map on the show.If you are interested in tracking the most cutting edge thought about where marketers are taking the social media opportunity, this show will delight and educate you.Click now to listen!

Chip created a boutique hotel chain of niche targeted properties and is the author of several books, including “PEAK: How Great Companies Get Their Mojo from Maslow.” In this episode we talk about Maslow’s Hierarchies as Chip has applied them to The Customer, The Employee and The Investor. Get Chip’s “Peak Prescriptions” for creating a culture of recognition and providing inspirational work that goes beyond a job or even career for employees and creates their “calling.”Then Chip takes us on a tour of Asia, with highlights of his many trips to Bali.

Anyone with this as the first line of their bio promises a great interview: “Stir (never shake) a spoonful of charisma, a jigger of positive energy and a mind as sharp as a freshly plucked lemon and you get close to the cocktail that is Adam Kleinberg. Adam is CEO and a founding partner of San-Francisco-based Traction, a creative agency with a digital core.”Suz and Adam get together at Traction, with the cable cars clanging outside in the background, and talk shop, life and general silliness. Hear about some of Adam’s clients including Alibaba, Adobe, Apple and LiveScribe. Find out why he left Tribal DDB to start his own agency and what he thinks of the newest agency models.Adam wants to be remembered professional as “the guy who started a truly great company.” Find out how he’s creating a TGC and what the impact has been of being named “#1 Interactive Agency,” by B to B Magazine.Suz and Adam riff on everything from cashmere cuddle piles to Tai Chi in this very entertaining episode.

Alvin Toffler rocked the 80's with his futuristic look into the future of the knowledge economy with his international best seller, Future Shock. A global economist, he's predicted the third wave, our Internet world. Susan and Alvin talk about his life, his work and his latest book, Revolutionary Wealth. Take a road trip to the 21st century economy with Alvin and see who the fastest cars on the road are, and who are the steaming hunks of junk on the side of the road.Alvin, and his wife and co-author, Heidi, invented the role of the futurist. He's an American legend. And he gets dishy with Suz. Tune in to get your mind expanded.

Bruce Clay brings his deep experience in search engine marketing strategy to DishyMix, answering listener's* burning questions on the latest machinations in SEM.Is there a hidden conversation between SEO & PPC?Does the "nofollow" tag still have value?What are the latest and best ways to build inbound links?What SEO ops does BING provide compared to Google?What are 3 great money-making uses of online video?Bruce's opinion of 12seconds.tv, Seesmic, kyte and other Flash-based video creation and sharing sites.Video tagging best practices for SEO?vSEO syndication options - what works for what outcome? YouTube, TubeMogul and Traffic GeysersVideo tracking and analytics solutions and options?Advice for getting videos to appear in Google's organic universal search results.Bruce gives great answers, artfully balancing the strategy with the tactics. Tune in for YOUR search update.Questions in this episode were provided by:David Szetela, Clix MarketingRebecca Lieb, EconsultancyRichard Snee, Creativity POP!Gregory Markel, Infuse CreativeDan Perry, Cars.comMichael Rosenfeld, MediasmithJulie Perry, YouTube Secret WeaponShea Park, Ad-Spark.comTim Bratton, Personal Life Media

Dave is an author, blogger, business consultant and frequent speaker at the best industry conferences. He's helpful at a strategic level in understanding how to prioritize "what to do" online to create your personal or corporate brand using social media tools.Dave gives his personal strategy for using Twitter, Facebook and other social media tools, including the all powerful blog and Flickr for his copious photos.There's a solid focus in this episode about how to be organized, efficient and still create a lot of useful content. Many good details and insight here to streamline your content creation activities.The conversation turns to syndication of content and Suz' new favorite site, MobyPicture.com. Then they talk about "comment threading" across socnets. (Note: Try uberVU, a new comment threading social service coming out of Europe.)Dave talks also about the discipline it takes to write consistently and how to train yourself to "just do it."Get a copy of Dave's latest book, (he's written 20!) by writing your desire on the DishyMix Facebook Page http://dishymixfan.com If we love your request, Dave will send you an autographed copy of, "The Complete Idiot's Guide to Growing Your Business with Google."

Reporting from Cambridge, England, Meet Jack Lang, entrepreneurial expert. Jack Lang is a Fellow and Entrepreneur in Residence at the Judge Business School at the University of Cambridge. He’s also a “Silicon Fen” entrepreneur and angel investor, having launched more than 20 companies including NetChannel and recently Artimi, a company making ultra wide band wireless semiconductors.He started in AI, as a computer scientist and is now Chair of Enrollment for the Computer Labs at University of Cambridge. Jack spends much of his time now supporting would be and burgeoning entrepreneurs. You’ll get the best advice from his book, “The High Tech Entrepreneurs Handbook,” which integrates the wisdom of his years as an entrepreneur and angel.Discussions include augmented reality, 3D worl creation, fooglefarghs, fireworks for May balls and blowtorches.Then Suz and Jack talk about an emerging trend in cooking called molecular gastronomy and Jack shares precise details about this science-meets-cooking strategy that uses very low temperatures over long periods of time to take into consideration the melting rates of fats, collagens and other chemical changes that happen during cooking. And the word unctuous is actually used in this show, so it's not to be missed. :)

Jan Valentic is a "corporate subversive" working at a chemical company and creating a platform for "natural capitalism." A fascinating Renaissance woman, she can drive a golf ball from the men's tees while spouting naturalist poetry from Mary Oliver.Learn what Jan is doing to drive innovation and meaningful creativity into a company that has "killing brands" and "growing brands." One thing is her philanthropic endeavor, "Grow Good" which encourages gardeners to donate their harvest surplus to local foodbanks.Jan shares her "worst fork in the career road" war story; talks about traveling to Greece a la Henry Miller in his book The Colossus of Maroussi and why she likes and has animal spirits that guide her life.Just the kind of DishyMix you like: a little business and a lot of insight. Tune in and enjoy!

Have you ever been afraid to go to a networking event? Do you fear asking for help from a potential mentor? Have you identified the 75 most important people in your life? Are you willing to hear criticism?Listen as Keith Ferrazzi, author of #1 best seller, "Who's Got Your Back: The Breakthrough Program to Build Deep, Trusting Relationships That Create Success - And Won't Let You Fail," teaches us the single most successful step in achieving our goals.Learn the Four Mindsets of Networking. Get a Relationship Action Plan. Get the secret to finding the 3 people who will change your life from master networker, Keith.Then, tickle your marketers fancy by hearing about the book marketing launch for "Who's Got Your Back." From million-person email marketing campaigns to social networking components to traditional media PR outreach and mega corporate sponsor programs -- Keith details his multi-faceted approach to being a #1 best seller on the NY Times, Wall St Journal and Amazon lists.Keith talks about some of his favorite gurus - Tim Sanders and Tony Robbins - along with some of his personal crusades in business.

Trust Agents author Chris Brogan shares his strategies, tips and opinions on a wide range of subjects including:How to build a social listening station for free.Twitter link tracking preferences.Video blog techniques.Time saving content creation tips.Keeping clean on reviewer products.Real life networking tips.Creating velvet rope communities.His sinful, guilty pleasure.Find out how the #2 marketing blogger in the world manages his time, produces his content and then get the lowdown on his new book, "Trust Agents: Using the Web to Build Influence, Improve Reputation and Earn Trust."