DishyMix

It's fitting that Jim Meskauskas works at a company called ICON International, because he's an icon in the digital media industry.Jim comes from the agency business - Left Field, MediaSmith, Underscore, Pericles and now manages corporate trade barter deals for Omnicom.He explains how these barter deals work; the top issues affecting the digital media agency in the 21st century; where the ad network business is headed and how we should be executing media "according to the protocols of optimization, algorithms and database management."Jim is known for his wide-ranging interests, deep insight, high-level thinking and ridiculous phraseology. In this interview you'll hear everything from references to Jello Biafra and the Dead Kennedys to "sweating like Paul Prudhomme on a hit of ecstacy." Find out what pushed Jim's edge the hardest in his whole life and why peeing is involved in the axiom by which he runs his life.

One of America’s preeminent psychology professors has devoted his life to understanding human emotion. In this wild ride of a two-part series, Susan and Dacher get deep into brain science to explore emotions that can positively affect your success in business and in life.Find out how to gain elevated status in your work environment. Learn how to get more power in the office. Key in on the true emotions of your customers and co-workers to know what they are really thinking. Learn exactly what it takes to create better rapport with everyone around you and how to become more likable. Find out the single most important characteristic you can hone to find your perfect mate and be more appealing to possible relationship partners or your spouse.Dacher proves that we are wired for good and gives us a list of the activities on which we can focus our intention to create a life of meaning.This episode includes:Shatter the Myth of Homo EconomicusThe Thesis of Zen RomanticismUpping Your Jen RatioHow to be GoodThe Categorization of Human Emotion – Facial Action Coding SystemThe Moral GutCro-Magnon CEO’s and Power HierarchiesPart Two Includes:Creating RapportThe Value of Embarrassment, Laughter and Teasing in Creating ConnectionTouch and Trust and His Holiness the Dalai LamaYour Reputation Rests on Kindness, as Does Your MarriageHow to Be a Vagal SuperstarSympathy, the Strongest of InstinctsTaking The Camper on THAT Fork in the RoadAcoustic and Tactile Social NetworkingThe Science of a Meaningful Life – Building Resilience, Reducing Stress and Strengthening Relationships

Part Two of a Two Part SeriesOne of America’s preeminent psychology professors has devoted his life to understanding human emotion. In this wild ride of a two-part series, Susan and Dacher get deep into brain science to explore emotions that can positively affect your success in business and in life.Find out how to gain elevated status in your work environment. Learn how to get more power in the office. Key in on the true emotions of your customers and co-workers to know what they are really thinking. Learn exactly what it takes to create better rapport with everyone around you and how to become more likable. Find out the single most important characteristic you can hone to find your perfect mate and be more appealing to possible relationship partners or your spouse.Dacher proves that we are wired for good and gives us a list of the activities on which we can focus our intention to create a life of meaning.This episode includes:Creating RapportThe Value of Embarrassment, Laughter and Teasing in Creating ConnectionTouch and Trust and His Holiness the Dalai LamaYour Reputation Rests on Kindness, as Does Your MarriageHow to Be a Vagal SuperstarSympathy, the Strongest of InstinctsTaking The Camper on THAT Fork in the RoadAcoustic and Tactile Social NetworkingThe Science of a Meaningful Life – Building Resilience, Reducing Stress and Strengthening RelationshipsPart One Includes:Shatter the Myth of Homo EconomicusThe Thesis of Zen RomanticismUpping Your Jen RatioHow to be GoodThe Categorization of Human Emotion – Facial Action Coding SystemThe Moral GutCro-Magnon CEO’s and Power Hierarchies

Jim Sterne, eMetrics expert and darling of the web analytics industry answers DishyMix listener questions about:Bounce RateMust - Have Key Performance IndicatorsPromotional AttributionLanding Page OptimizationTracking the Right ROI MetricsLearn about the eMetrics Marketing Optimization Summits, the Web Analytics Association the new event, Predictive Analytics World and who Jim Sterne says are the "gods of the web intelligence industry" and how YOU can get a piece of them.Jim asks listener questions from Scott Fasser, CEO of Domain Strategies; Adam Boettiger, Internet Advertising Thought Leader and creator of the i-Advertising List; John Ardis, VP Corp Strategy for ValueClick and David Baker, VP Email Solutions for Avenue A/Razor Fish. These smarties pose great questions from which you can learn volumes!Jim, author of six books himself, recommends his favorite book, "How the Best Get Better," by Dan Sullivan. He gives us lessons learned from 28 years of marriage, his worst year ever and how he feeds his rampant intellectual curiousity.Hear Jim's idea of the perfect "cocktail party of the future." Get a drink in hand and enjoy this amazing man.

Tim Ash, President and CEO of SiteTuners.com just wrote the book on landing page conversion optimization: "Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions."Tim breaks down the various kinds of landing pages; talks about usability testing; landing page tuning methods (including A/B, Multivariate and Full Factorial Parametric Testing) and Google's new Website Optimizer.He answers questions from DishyMix listeners including:Chance Barnett, Founder & President of Catch Him, Inc.Do you use any thing like a CMS (content management system) to help shorten the process of testing and iterating new pages?What are your favorite examples of success stories of using Social Proof elements on landing pages?Are you seeing many online marketers developing landing pages that are both SEO and PPC optimized?Craig Peters, Founder, CKP CreativeWhat's the best way to balance the need for selling and the need for education on a landing page? Sean Cheyney , VP Business Dev at AccuQuoteAre most brands ready for multivariate testing or do you recommend A/B testing for most brands?What are the most counter intuitive positive changes that your clients have done on their landing pages?Mark Michael Lewis, Host of "Money, Mission and Meaning"podcastIs it better to have 1 or 3 general landing pages that appeal to broad spectrum of people, or to have dozens of landing pages each customized to appeal to the niche you think they linked from?Are "sales letter" style pages with a bold red headline, extensive copy, and continual calls to a single action most effective, or is that hype and there are other formats that are more effective?Michael Lovitch, Co Founder, The Hypnosis NetworkHow many, if any 2.0 elements should be included on product landing pages? Garrison Cohen, VP of Development, Authentic Man ProgramWhat is the most effective way of creating customer conversions on the landing page and does he have any particular tips, tools or suggestions to have each of the following approaches be their most effective? Free gift. Showing a short video? Audio? Testimonials? Creating a quiz? Giving them a survey? Showing yourself personally through audio or video?Adam Gilad, Gilad Creative MediaHow has the "Hi, I'm your friend" mentality of social media affected the twist-the-arm direct sales effectiveness of squeeze pages?Jim Sterne, Founder and Producer of the eMetrics Marketing Optimization SummitsThe "local maximum" problem has always bothered me. Figuring out the very best permutation or 5 creative options precludes that off the chart winner that was never considered. What's the Best Practice for throwing in (almost) random ideas to see which ones fly?Listen to hear some very insightful answers to the issues with which DishyMix listeners are wrestling right now.Tim, in true DishyMix style, also shares the wisdom of his favorite book, "The Lexus and the Olive Tree," along with the axiom by which he lives his life and how Tai Chi Chaun helps him cultivate his "complete person."Lots of food for thought as well as great answers about the latest thinking in landing page optimization for maximum conversions.

Have you watched Roxanne Darling's episodic online video show, "Beach Walks with Rox: Sometimes Serious, Sometimes Frivolous, Always Aloha?"She walks on the beach of Oahu with her black lab, Lexi and gives sage and thoughtful words of wisdom. And she's been giving her life perspectives for more than 700 episodes!Rox and her partner, Shane Robinson own Bare Feet Studios in Hawaii. They are a video production studio specializing in leveraging the intersection of video and the social web. You can learn a lot about the power of video distribution on this episode. Rox also organized Podcamp Hawaii and used the social web for her event marketing. She gives some great examples of the power of soc nets for events - and she got more than 400 attendees to the Podcamp, so she knows what she's talking about.Hear her amazing story of paddling 41 miles in a 6-person canoe with 5 other over-50 women from Molokai to Waikiki and then watch this video to practically experience paddling yourself!http://www.beachwalks.tv/2008/10/07/beach-walk-696-for-the-love-of-paddling/

Bill McCloskey sits in the celestial cockpit above the world's commercial email traffic at Email Data Source. His company collects competitive intelligence on over 40,000 email marketing campaigns a day (1 million a month).Hear Bill's analysis of the latest trends savvy marketers are using to get you to buy. Learn the #1 idea you can model from the country's best marketers to increase your success. Find out what clever techniques Harley Davidson and Stoli Vodka are using to increase the 'bond' to their brand.Bill gives his expert opinion on the leading email services; his POV on single vs. double opt-in and the always classic question of "text vs. html?" His answers will surprise you.Bill and Suz talk about channeling inspiratoin, the muse and the original meaning of a demon. A very creative man, Bill has personally launched myriad of special interest groups and exclusive online forums. Find out why they are a salve for his shyness and what you need to know to effectively launch your own passion group. Yes you can.Now imagine a dolphin sipping a martini at a jazz bar. Why? Listen to this interview from an email maestro to find out.

Nolan Bushnell is

the founder of Atari, Inc. and the Chuck E.

Cheese Pizza-Time Theaters and is considered to be the father of the

video arcade industry.

Bushnell has started over 20 companies, most recently uWink and NeoEdge Networks. He has been named by Newsweek as one of "50 Men that Changed America." Hear from Nolan what advice he'd give entrepreneurs. What to do if you have to change your business model. The attributes of a successful start up management team. His opinion of the "4-Hour Workweek." Where he'd invest $10 million of his own money if he could only invest in one social networking company.Find out what it was like to live in the Folger's Mansion in Woodside. How he named his yacht. For what he wants to be remembered. The axiom by which he lives his life. His greatest achievement. From where he draws his strength and inspiration. And what other profession he'd be if he wasn't a successful technology entrepreneur.In this revealing interview, Nolan shares life perspectives and some very personal insights with you, dear listener.

Meet Daisy Whitney, multimedia reporter with her own vidcast, the "New Media Minute." Suz and Daisy talk about using video to promote products online, the Jeff Jarvis video book on Amazon and how brands can utilize video.Hear stories from Embarq, Adiago Teas and other brands who are generating revenue with online video content. Gain insight into tagging for SEO. And hear the pros and cons of video syndication.Daisy says that Social Media will be one of the biggest drivers of traffic to news sites - find out why she thinks so.And Daisy, a reporter who knows everyone in the TV and online video space features two special executives, one from Google, the other from NetFlix. Who does Daisy say are the two most amazing people in the Web 2.0 world? Listen in and find out who they are, what they do and why they're special.Once again, that "business porn" book, 4-Hour Workweek creeps into the conversation. Get Daisy's take on why it's her favorite book to recommend and why it makes Suz howl.Fast-paced and very informative - these two professional podcasters teach you tons and keep you entertained. Tune in for your double dose of "High IQ Blondies."

Research shows that over 90% of people like video spokespersons on their landing page. And this human element creates trust, helps make your website easier to use and increases conversion rates 90% of the time.Having a video spokesperson is the newest rage in landing page conversion optimization. The direct marketers have known it for years now. Innovate Media is the leader in the space and John Cecil tells us not only what makes a good video spokesperson but how you can radiate that character into your advertising and integrate him or her into your site even more deeply for profound increases in sales.Listen as John and Suz go through the "day in the life" of a video spokesperson shoot and John gives his best, experienced tips about creating one of these personas for your site:"Cut the fluff and have a close."John is a successful serial entrepreneur too - his first company "Gherkin Ruckus" was named after a pickle fight! John shares what he knows about the value of video and how all-important it's becoming in the web world.Stay on the leading edge of thinking with John Cecil in this fun and informative episode.