DishyMix

Meet Simon Van Wyk ("van vake"), host of Hothouse Interactive Podcasts out of Sydney, AU. Simon is one of Australia's leading Internet marketing savants. He's Managing Director of Regional Media Networks, a constellation of local content sites serving cities and towns across the continent under the OurPatch moniker. He's also involved in Zazoo and Hothouse Interactive, an agency in Sydney for Toyota and other multinational brands.

In this episode of DishyMix, Simon turns the tables on Suz and interviews her about key takeaways she's gleaned from her past guests - some of the smartest, most-successful and innovative Americans in the digital media, marketing and Web 2.0 sphere. Hear what Seth Godin, John Battelle, Charlene Li, Danny Sullivan, Rex Briggs, David Weinberger, Ellen Siminoff and otherluminarieshave to say about Corporate Blogging, Search Marketing, Social Marketing, ROI and "Marketing as Conversation." Get the top-line perspectives and actionable nuggets from digital media's thought-leaders through Bratton's ability to net out the most salient insights from 20 of her most valuable interviews.

One of the beautiful attributes of the Internet is the insight we can gain by aggregating non-personally identifiable click stream data from online users. What secret details are divulged about our humanity? What are our fears? What drives and delights us? About what do we carry false hopes? Are we more besotted with fame or money?

Get answers from Bill Tancer, GM at Hitwise and author of "CLICK: What Millions of People are Doing Online and Why It Matters - Unexpected Insights for Business and Life." Bill has been featured in Good Morning America, NPR and has his own column at Time.com where he reveals the insights he amasses from the deep data to which he has access.

Find out how three key market segments are a sure predictor of success for online websites. Meet the Young Digerati, Money and Brains and The Bohemian Mix, three psychographic segments that fuel the early adopter usage that creates critical mass for new consumer web services.

This former prosecutor turned self-avowed data geek goes from porn to Viagra to gambling to hot pics of Sarah Palin. He ticks off our greatest fears and is riveting every step of the way through this fascinating interview. Join in for a peek into the collective American psyche.

Meet Matt Wiliams, EVP/Partner and head of Group Planning at The Martin Agency, the #3 ad agency in America with over $600 million in billings. With a client list that includes Wal-Mart, Geico, UPS and the high-profile WE campaign from The Alliance for Climate Protection, Matt isresponsiblefor the strategy behind some ofthebest brands inthecountry.

Learn about channel planning in today's complex media landscape. Get acquainted with the "brand experience path." Mattdescribesthe account planning discipline and how strategy and research integrate with media.Hear how Matt applies his "component thinking" to tradition-breaking campaigns for Geico and UPS. He also covers the exciting and innovative activism program calledthe WE campaign at WeCanSolveIt.org - an outgrowth of Al Gore's success with an "Inconvenient Truth" movie.You'll also learn the insight behind the campaigns you know well from a consumer perspective: "15 minutes could save you 15%" and "What can Brown do for you?"

Suz and Matt get dishy, covering his mentors and his favorite author, Martin Amis. Amis has been described in Wikipedia as "theundisputedmaster of what the NY Times describes as "the new unpleasantness."" Matt offers his recommendations forthetwo must-read Amis novels. And then we roll back in time to the heydays of the 80's. Matt was lead-singer in a band called (oh, god, I can barely type this...) "The Flannel Animals." New wave, big hair - he was HOT! Ha ha! In addition to playing music with his sons, his guilty pleasure is playing the Rio album from Duran Duran. Suz can't miss an opportunity to sing on the show with her guest, so yes - there's a duet of Rio as the smash ending to this hit show.

Williams is impressively articulate and entertaining. Enjoy!

JSB slays the sacred cow of branding in his book, "Branding Only Works on Cattle: The New Way to Get Known (and drive your competitors crazy) Apply Brand Here." Learn the new model of marketing: targeting what your customers actually do. Learn how to affect behavior through marketing communications, distribution strategies and customer service to birth your brand anew. From the ranks of Edelman PR and Grey Advertising, Jonathan cut his teeth at brands including Nissan, Infinity, Blockbuster, and Limited Brands. Now he tells us why the marketing world has changed forever and what you need to know to flourish including his formula for a marketing intervention.

Learn about Tom Standage, author of The Victorian Internet and how as humans we are always living on the edge of the future... Learn why Buckminster Fuller's ideologies are as applicable in today's world of sustainable living as they were in his heyday. Suz and Jonathan talk about the greatest minds in advertising including David Ogilvy (Confessions of an Advertising Man) and Marshall McLuhan ("the medium is the message").

Described as a "merry iconoclast" by Publisher's Weekly, Jonathan ends the show with his song, "The Sock Puppet Blues."

Tom Hespos is one of the fathers of digital media. He joins Susan live at ad:tech NY where they share a big bottle of Three Philosopher's Belgian-style ale from Ommegang Brewery in Cooperstown, NY.He shares the highlights of his career... In 1996, he "dove off the cliff" into online advertising and never looked back. Going from K2, to Blue Marble, to his own consulting company to Mezzina Brown and then got together with Tim McHale and created Underscore Marketing. Media is all he's known and he loves the technology behind the campaigns. Now at Underscore, he's doing amazing work for Wyeth and the Chapstick brand and introducing the product into the daily experience of young females through social networking.Suz puts Tom on the spot to do an elevator pitch to Steve Case for Revolution RV's. He's in the elevator. 28 floors. He wants a fresh new brand to promote online. Hear his pitch. Once the founder of The Old Timer's List, now owned by Skip Graham, Tom had the foresight to develop a list of early insiders who provided support for each other in these heady, early days of Internet advertising. Find out if there really IS a secret handshake for the Old Timers and what the original story is about how it was founded. Tom is one of the smartest and nicest people who has marshaled in the digital revolution in media. Tune in to get the story behind this amazing man!

Meet Jeff Lehman, Internet old timer, author, entrepreneur and sailor. Jeff was in ad sales in the early days of online advertising and has segued his success into a profitable consulting career. He's recently launched is second book, The Frugal Millionaires: 70 millionaires anonymously share their ideas bout money to help each other and you." He tells us about "the model millionaire" and why the favorite part of his book is the marriage advice.Relationship advice is a big part of this show as Suz and Jeff discuss his favorite all time book, His Needs, Her Needs about how women want affection, conversation, honesty and financial support and men need sexual fulfillment, companionship, an attractive spouse, peace and quiet and admiration. Very insightful! Jeff also wrote "The Sales Manager's Mentor." Find out why there are no keys to the executive washroom and the need for typecasting sales people. Then Suz and Jeff "dish" on their mutual acquaintances including George Garrick, Ann Burgraff, Clark Kokich and Scott Swanson - other famous industry executives. Go from Singapore to personal elegance to the Men's Movement in one fell swoop.Jeff shares his most sinful guilty pleasure and the one thing that pushed his edge the hardest in his life. They have to do with adrenaline rushes of yacht racing and motorcycle riding... So hop on and hang on for a fun and insightful interview with the very successful "mentor man."

Meet Bob Schmetterer, Chairman and CEO of Euro RSCG Worldwide, who is recently retired and doing DishyMix from his yacht in Key Largo. Bob is living the life now and always did when he was running a massive agency conglomerate.Bob shares his wisdom and perspective on four decades in the agency business. Hear about the different eras of the ad biz, how Bob founded his first agency, his advice for starting an agency and some of the highlights of his amazing career.One of the most polished executive speakers not just in our industry, but in the US gives listeners the 5 key tips for being an accomplished, engaged presenter. This is very valuable and sage advice, well worth the listen! Then he regales us with stories of his heady bachelor days at the NY city dance clubs of the late 70's and 80's - go to The Palladium, Studio 54 and more with Bob.The axiom by which Bob lives his life is "living well is the best revenge." This episode gives you some great perspectives on your job potential and how to leverage your personal talents into an amazing career.

When I was 35, my mother told me the next thing I needed to accomplish was to be an extraordinary public speaker. If I wanted to be a CEO, this was my next task.I got myself a speak op and started practicing. By the time I found my way to speaker training at Decker Communications in San Francisco, I was already a good, if not great presenter.Decker speaker training changed my life. I learned the 6 ways to transform my personal impact. I learned how to be "first brain friendly." I learned how to be successful at the "preconscious level." AND YOU CAN TOO.Meet Bert Decker, founder of Decker Communications and inventor of The Decker Grid. He's one of my idols and I found him on Twitter and invited him onto DishyMix. This episode is devoted to taking YOU to the next level of your personal power.Bert is a coach, consultant to famous executives, a communications expert, a professional speaker, a best-selling author and a documentary film maker. He's a man of ethics who brings his values into his profession.Bert and I talk about his book, "You've Got to Be Believed to Be Heard:

The Complete Book of Speaking...In Business and in Life!" I never create a presentation, a speech or a PowerPoint without using the Decker Grid. I literally have it memorized, though I used to carry a Decker Grid card in my wallet before I learned his simple system by heart.In this episode you'll learn how to create rapport with your audience. How to give a great speech that moves your listeners into action. You'll get an overview of the simple, powerful and effective Decker Grid. And you'll get to know Bert, who is a selfless and wonderful talent. He's hooked on Twitter now - leveraging the latest communication tools. After 30 years of teaching people to speak with bold assurance and create messages that motivate, he continues to stay in the game, evolving with the technologies of communication.If you want to be a great speaker - read Bert's book, go to Decker and get trained and check out his "10 Best and Worst Communicators of the Year" at deckerblog.com. You can emulate the greatest speakers of our time.

In this episode I share with you a workshop I conducted at the iMedia Agency Summit's Aspen Group "Agency RX" Day:Managing Through Change: A Personal and Professional WorkshopThe advertising business gets hit harder than almost any industry in every down cycle. If you’re going to be in the biz, you have to learn how to roll with the markets. In this workshop, Susan Bratton teaches you first how to get control of your own fears and anxieties. Then you learn some valuable techniques to manage stress. Finally, you learn what it takes to be a really good manager during times of chaos. This interactive workshop includes three interactive segments involving Socratic Questioning, Calm Abiding Meditation and a Work/Life Balance Assessment.“In the midst of winter, I finally learned that there was in me an invincible summer.” —Albert CamusQuote from DAVID COWAN of Bessemer Venture Partners and recent guest on DishyMix - “Folks love to pick on ad folks along with lawyers, VCs etc. But I'd remind them of the vital role they play in society today by promoting digital media and the digital economy. At a time when people around the world worry about our friends in Mumbai, only the Internet brings us the news instantly and directly. And a time when households are under unprecedented financial pressure, digital media and e-commerce can play a vital role in helping us save money on everything we buy. The digital economy is transforming education, philanthropy, music, even dating. And none of it would happen without matching sponsors and publishers as efficiently and creatively as the people you're addressing.”There are very specific behaviors you can invoke to thrive in the natural cycles of the ad business.In this episode you will learn:Confronting Personal Fear and AnxietyTechniques to Manage Through ChangeEmotional LeadershipACTIONChange your thinking!3 Exercises:Socratic QuestioningCalm-Abiding MeditationLifestyle Balance AssessmentRESULTYou will be richer, thinner, more loved. ;)Less stress, more accomplishment, a great leader through using these techniques and perspectives I’ll teach you today. Excel in a down market.

Renny Gleeson is the Global Director of Digital Strategies for Weiden + Kennedy, a leading creative agency based in Portland, OR.Renny talks about his career at agencies including Saatchi and Saatchi's Darwin Digital and his client-side work at Delia's and the NBA. Now he's working on digital strategy for Nokia, Old Spice, Nike, Electronic Arts and Google Japan. Renny shares his views on the evolving social media landscape and its opportunities for marketers. He gives us "lessons learned" at the Social Graph Foo Camp. We talk about the word "friend," and whether it's been devalued in the brave new world of social media.Hear Renny's recap of the concepts of "ambient intimacy" and "social proeception" - where your ego is in space, both in the reality landscape of where your physical body is as well as where your digital footprint is online and how that affects the mindspace of others.Suz and Renny talk about E Clampus Vitus and what Clampers are. The talk about Ouroborous, the snake that eats its tail and how that's as applicable a concept as it was 2,000 years ago. Finally, Renny shares the axiom by which he lives his life, "Walk in Stupid." That resonates with Susan as she carries a similar belief typified by the statement "Begin as a Beginner."Take that on today for yourself. Walk in stupid. Ask one dumb question... Do it for Renny. Do it for Suz. Do it mostly for yourself.