DishyMix

Rebecca Lieb is one of the most important and distinguished journos in the digital media world. She's taken all she's learned at the ClickZ Network and Search Engine Watch and is launching US Operations for Econsultancy, the leading digital media analyst organization in the UK.Rebecca shares her three most contemporary ideas about Search Engine Optimization from her new book, "The Truth About Search Engine Optimization." Learn why universal search, your content strategy and search categorization are the most important things to focus on in SEO today.Then Rebecca, one of the best press interviewers ever, shares with you her press interview techniques. If you are a journalist or a blogger, you must listen to these tips.Hear Rebecca's "no reservations" vacation stories from the hinterlands of Burma, Laos, Cambodia and Vietnam. Suz gives her insight into her Spirit Animal, the Otter. And get tuned into one of the TED prize winners, Sylvia Earle, who needs the interactive industry's support for her wish to establish more marine preserve areas to protect our Oceans. As a scuba diver and wanna-be marine biologist, this connects deeply with Rebecca's interests and perhaps it will also impress you?

John Doyle is an investment banker specializing in the online marketing and social media space. His 2008 M&D and Capital Raising Round Up is free, fantastic and fascinating.John has a terrific sense of analysis of the media market. John answers my questions:Quarter over quarter, how has the digital media space been wrt M&A and Capital Raising?When did the shit hit the fan?Who were the 15-20 social media companies that silently slipped under last year?What areas will be hot for acquisition in 2009?Of the few transactions that have occurred lately, how would you typify them?Name the remarkable deals of 2008 - the good, the bad and the ugly. (Bebo-AOL, Bezos-Twitter and more)When do you expect a turnaround?What are your indicators for a turnaround?What can companies do to position themselves to raise money? Get acquired? Survive?You recommend strat partnerships to stay alive (better than going under) How do strategic partnerships work? What's a great way for a smaller company to structure a deal?

This episode focuses on the major components of a Pay Per Click campaign. From the strategic to the tactical minutiae, David gets you organized for a program using the latest intelligence, tools and best-practices. He likens the process of executing a PPC campaign to a 10 cylinder engine -- if one spark plug is bad, the car doesn't run well. Let's get the timing down! (No fouled fuel injectors for YOUR PPC campaign!)“Ten Cylinder Engine” Components:Customers Segmentation/Personas; Keywords as an expression of needsKeywords research Excel and intuition; Nouns and root words that create a need or desire, cancatonization "The Permutator"Architecture: Campaign settings and architectureAd Groups: Aggregating keywords into tight groupsBudgets and Bids managementZero to 60, but slowly: Start the campaign in stages, quality score, google slapAd excellence: Display ads and Search Ads Best PracticesLanding Pages: Optimization Best PracticesReporting and interpreting dataTesting and refinement

This episode focuses on landing page optimization and post-click marketing. Anna recently self-published a book called Honest Seduction, using Amazon's BookSurge on demand printing system. We talk about the latest landing page best practices, what Web 2.0 Social Media elements work on landing pages, what increases conversion on landing pages, her opinions about squeeze pages and her perspective on optimizing for SEO on landing pages.She offers two free personally autographed copies of Honest Seduction for DishyMixFan.com listeners. Just join the group on Facebook, post your request and you could be the lucky winner.We also talk about how the change from marketing an agency services business to a SaS technology company has pushed her edge. Her favorite book, Selling is Dead and her Sinful Pleasure: watching Real Housewives of Beverly Hills.If Anna wasn't at ION, she might have been a horse trainer or radio talk show host. I tell her my new eBook is on it's way showcasing the best of my secrets for being a master talk show host.

Meet Lynda Resnick, co-chairman of Roll International Corp, the company behind POM Wonderful, Fiji Water, Cutie oranges and Teleflora bouquets.Lynda is a sharp marketer who has a rich history of branding commodities and creating amazing value for the companies she's touched.Her new book, "Rubies in the Orchard: How to Uncover Hidden Gems in Your Business" is half marketing genius and half auto-biography of an amazing billionairess.Suz and Lynda talk Social Object Theory as it relates to her hit product at the Franklin Mint - her Jackie O Pearls. Hear about her grand scheme for an integrated television, real world and online promotion called "Teleflora Presents America's Favorite Mom." Find out where she's taking the POM brand with POMx. And listen to her stories about saving rainforests, creating the first carbon-negative beverage product and how she's built solar manufacturing plants and LEEDS-certified schools for her employees.Lynda is a artists turned marketer who has had the incredible luck and skill to take some simple products and turn them into powerhouse brands.She wants to be remembered professionally as "a mentor who helped others define their mission in life and go for it." Let Lynda inspire you today. Listen now.

Clark Kokich shares his insights on what's happening with digital marketing for 2009 and he should know. Razorfish is the 2nd largest global agency (AdAge) with net billings over $400 million, 20 offices in 8 countries and a blue chip client list.Find out about the shifting digital media spend, what areas are growing, where the economy his hit the industry hardest. Verticals and portals are down, search is up, networks are flat, ad exchanges are becoming more popular but where does social fit in?Find out how Clark views the changes of running a successful agency now versus his time as EVP & GM of WPP's Cole & Weber in the late 80's. Clark shares the evolution of capabilities, proccess and culture in the agency world. He believes we have moved from being "communicators" "saying things" to being adept at "building experiences."How has that changed the culture of his agency and what is he doing to help his organization flourish and grow? (that's what he wants to be remembered for)Get bead on how digital agencies and traditional agencies will manage the opportunity of long-tail Internet television. Hear Clark's perspective on Social Object Theory. Learn about some of their recent campaigns for Levi's Project Runway and Docker's Shakable iPhone application.Then find out what Clark is playing on his Fender Stratocaster and why Italian Wine gives him strength and inspiration.Suz and Clark wrap up the show on a hopeful note, discussing Jeffry Sach's book, The End of Poverty and his blueprint for worldwide economic success - which he believes is possible in our lifetime.An uplifting show with sage advice from one of the great leaders in our industry.

Meet Kelly Mooney, president and chief experience officer of Resource Interactive, a Columbus, Ohio-based digital agency representing big brand clients including P&G, Victoria's Secret, HP and Best Buy. Kelly's new book (her second) is about the shift in marketing to a world of consumers who are all "famous" for something and who would rather create than consume their media. "The OPEN brand: When Push Comes to Pull in a Web-Made World."Kelly walks us through some of her recent work for Gain, Pink from Victoria's Secret and Shaw Floors. Sam Decker of Bazaarvoice and Pete Blackshaw of Nielsen Online post thorny questions about slipperiness and being "truly open" as a company. Go on a wild ride through white water rapids in a blizzard at the end of the show and find out Kelly's key take away from the experience that pushed her edge the hardest in her life.Kelly Mooney is a very strategic, big thinker about the ever-changing landscape of online marketing. OPEN flawlessly sums up the sea change in consumer marketing and she provides solid council to her clients and shares those insights with the rest of us through her excellent books. Get to know this VIP of the marketing world on this fun and informative episode.

This is the 100th Episode of DishyMix on the Personal Life Media network and to celebrate, I had one of my personal favorites on the show for you - Lee Odden. I am an avid reader of Lee’s Top Rank Online Marketing blog and interviewed him at SXSW for the #CommunityPowered series I produced with Aaron Strout.
The minute I met Lee I fell in love. Sure, he’s gorgeous, sweet and super smart, and he distinguishes himself by the amount of strategic thinking he gives away so freely in his blog and in public speaking.Lee and I decided on a theme of “the intersection of PR, social media and SEO.” On the show, Lee shares his experienced results of many client projects by discussing:SEO PRSocial Media PRDirect to Consumer PRPush and Pull PRDigital Asset OptimizationeWire and Alternate SyndicationKeyword GlossariesUsing Anchor TextTitle TagsIf you are involved in radiating news and product information online, this is a must-listen show full of practical advice and deep detail.I hope you’ll get as much out of it as I did and that you’ll agree with me that Lee Odden is one of the best in the biz!

Lorrie Thomas may be the first “social profile manager.” Mark my words, cultural anthropologists, you heard it here, on DishyMix, first! Lorrie runs an agency, with her sidekicks, the “wild web women.” down in Santa Barbara. She teaches UC Berkeley and UCSB Extension classes on web marketing. And she carries around pill bottles with her logo, Web Marketing Therapy filled with tiny little “chill pills.”

If you’re in the need of a chill pill, listen to this episode where Suz and Lorrie talk about the notion of “giving to get” or “giving to gain.” Lorrie regales us with great stories of companies you’d never predict being significantly more successful by giving away their knowledge, information and even products which boost their sales.

Than Lorrie reminds us, poignantly of Don Miguel’s excellent book, The Four Agreements. It brings us back to ground and takes the air out of the self-importance that creeps into our work.

Lorrie has a fantastic schtick with her Web Marketing Therapy angle. You must check out her site as well as this lighthearted but meaningful episode of DishyMix, recorded on location at the eMetrics Marketing Optimization Summit. And get a bonus - the delightful Mr. Jim Sterne does the show’s introduction.

Lori Schwartz is cool. Wait until you hear her describe the gadgets she desires most. The Chumby, The Clutch, The Hub and her favorite, the Apple TV. She also shares the most interesting companies she brought to ad:tech SF in her session, “Tales from the Bleeding Edge.” Passenger, Blip.fm and Sojourn made her favorites list. Find out why.One of the ‘100 People to Have Lunch With’* according to MediaPost, Lori is fun. Playfulness and openness are what turn her on spiritually, creatively and emotionally. And she’s a Trekkie! She’s definitely the kind of girl geeks love, even girl geeks.She runs the Emerging Media Lab for IPG, the big agency holding company. “Equal parts think tank, research facility and change enabler, IPG Lab is both a physical space and a collection of resources (read, “TOYS”) designed to help marketers drive successful digital initiatives.” Essentially she has an apartment-like room full of gadgets and one way windows where marketers can experience consumers using technology in situ. It’s interesting to hear some of the insights her clients have gleaned from this technologic anthropology adventure.Tune in and get invigorated by the possibilities of consumer technology.*I am compelled to call out bad grammar. Shame on MediaPost. I’d prefer the more grammatically correct, “100 People With Whom To Have Lunch.”