DishyMix

Meet Paul, an advertising agency veteran now at hot NY firm, Naked Communications, who preaches the benefits of transmedia communications planning. Along with his tag team of "brilliant misfits" at Naked, he works with traditional and digital agencies to integrate business, marketing and communications planning to generate amazing work for Coca Cola, Nokia, Sony, Nike, J&K, Google the Gap and more.

From his roots as worldwide media director of Ammerati, Puris Lintas to worldwide chief strategic officer of Y&R and the Media Edge to his role as Chairman and CEO of Media Kitchen he's been espousing medianeutralityfor decades. Find out what makes Naked, an agency with no ties to buying media, building sites or producing TV commercials, unique as a strategic partner for so many big agencies and brands.

Paul as also expanded the events at the Cannes International Advertising Festival in myriad ways including running the inaugural Media Lions jury in '99, speaking to the Young Lions about IMC and judging the Titanium Lions this year. Like the ad:techIndustry Achievement Awardsfounded by Suz for the digital marketing world, Paul is tireless in expanding what Cannes means for our industry.

Then go deeper as Suz plies Paul's past. Born in Uganda, famed for the Mountain Gorillas and near Lake Victoria, Kenya and Tanzania, Paul lived under Idi Amin's rule in the 70's in what's called "the pearl of Africa." Get some insight into what it was like to be raised in Africa and how it has impacted Paul's life.

One of the best connected agency exec's in the business, Paul Woolmington has a twist on advertising that bears considerable thought. He's a man ahead of his time and full of ideas for the industry. Tune in and be impressed.

Stephan, founder of Netconcepts, an SEO agency in Wisconsin joins Susan live in the studio to help listeners increase their blog visibility. Stephan is a master SEO expert and he shares the top mistakes we make on our blogs that prevent us from having the best organic search rankings possible. He breaks the issues into three categories: inbound links, internal links and content. Hear what you can do easily to get more blog traffic including creating goodLink Bait as a strategy for visibility.And if you do not have a technical bone in your body, find out how you can hire a business blog consultant to just "take care of it" for you.

Suz and Stephen also discuss SEO PR and Social Media PR and what really works vs. what is a waste of energy. Stephan demystifies StumbleUpon and gives some power user advice for more fully leveraging LinkedIn. Stephen's excellent blog posts also give you more detail about all these issues - so read on after he sets the stage on DishyMix. http://stephanspencer.com

Meet Sean Cheyney, VP Marketing and Business Development for Chicago-based insurance broker, AccuQuote.com. Sean shares the intricacies of his success increasing his website lead conversion 50% by using multi-variate testing with Optimost and how to be fully involved in thelife-cycleof a lead. Get Sean's advice for advanced cold calling techniques and his "networking guru" recommendations for working a conference.

Sean shares a story from his favorite book, The Ultimate Gift and gives suggestions about how to usebehavioralresearch to create great employee team work scenarios. Suz and Sean talk about focusing on one's strengths as a key to success and the evolution of personality testing from Myers Briggs, to DISC, to Personalisis to taking a Shaman Journey to find your Spirit Animal. What ever works!

Sean closes the show by describing his date night with his wife. Tune in for some great tips, both personal and professional, from one of the most respected marketers in the digital media industry.

Meet Ellen Siminoff, famous for creating Efficient Frontier, one of the largest independent search agencies in the world. She's now on to her next start up, Shmoop, a free online homework and writing helper for high school and college students. Hear Ellen talk about growing a company from a team of eight to over two hundred employees in a few short years.Get her uber-perspective on the state of the SEM industry from when she started eFrontier to now when she's more removed from the day to day and operating as Chairman of the company.

Benefit from Ellen's advice on how to get acquired if you are a facile start up interested in being bought by a larger, corporate entity. This is excellent counsel from one of Yahoo!'s original founding executives who ran both business development and corporate development in the initial go-go years of the web. And then gain some deep exposure to Ellen's perspective on what it takes to be a truly excellent board of directors or board of advisors member. Ellen "shmoops" or "moves things forward" in this fast-paced, advice-packed episode from a very impressive, savvy business executive.

Meet Justin Smith, editor of "Inside Facebook," the biggest blog covering social media marketing and app development and author of my favorite ebook ever, "The Facebook Marketing Bible." Justin, in his spare time (as he's one of those Silicon Valley Brilliants who can multi-task with technical precision) also heads up product strategy for Watercooler, one of the Top 10 social media apps developers focusing on sports and entertainment.

You'll want to sit in front of your computer with Facebook loaded up as Justin gives you a virtual audio tour of Facebook for marketers and guerilla self-branders. Learn what new ad models are emerging for marketers through the new Facebook design. Get Justin's highly-educated opinion about the bestopportunitiesfor brands on Facebook which include integrated home page ads, video ads with commenting and best uses for News Feed ads and marketer's pages. If you are a "web celebrity" you can learn more about pimping yourself on Facebook with some of Justin's guerilla Facebook self-promotion strategies.

Justin offers advice about building and maintaining applications and widgets and some estimates of the cost of producing one. He also categorizes the app development companies into buckets we can wrap our marketing-hatted heads around. Suz also asks his opinion about how open to be about your personal life in the social web and what's next on the social media horizon. The future is plastics. No, wait! It's Facebook Connect. Hear why on this detailed episode where Justin's breadth of social media marketing experience iseclipsedonly by his amazing ability to explain these complex issues (think "opportunities") beautifully.

Meet John Zogby, head of theeponymousresearch and polling firm whose clients comprise an exhaustive list of the top news firms including Reuters, C-Span, NBC, the NY Times, and Fox. John is a spot-on predictor of consumer sentiments and in addition to tracking the upcoming 2008 elections has just release his new book, "The Way We'll Be: The Zogby Report on the Transformation of the American Dream."

John's father, a Lebaneseimmigrant,believed devoutly in the American Dream. Now John chronicles the change in our values and our lives in America with his fascinating market insights. Learn how Zogby redefines the moral majority into two fascinating sectors: the Traditional Materials and the Secular Spiritualists. Hear how he typifies life in the first decade of the 21st Century. Get his cut on age-based market segmentation by comparing the Boomers, Jones, GenX andMillennialsto how he groups his Private Generation, the Woodstocks, Nikes and First Globals.

Market opportunities abound, if you just understand the consumer's psyche. The American public is striving for authentic relationships, not just at home but with their politicians and their products. Suz and John talk about authenticity, personality and how to speak to American consumers in today's connected society.

Tune in to the man who has been spoofed on NPR's "All Things Considered", by Jay Leno on "The Tonight Show" and by David Letterman on the "Late Show." Or catch his clip where Jon Stewart and John Zogby are goofing together on "The Daily Show." Sure to give you new ways to consider your customers, this is a big-picture episode underscored with the data-points that make it so.

Everyone knows Kevin Ryan. Whether from reading his iMedia Search column, watching him take the SES conferences ever more global or from his SEM work at IPG, Motivity, Kinetic or Walstrom. You've heard of Kevin Ryan or seen him in action at every digital media event. Now discover his latest incarnation. Suz and Kevin catch up on the ch-ch-ch-changes at SES, the future of search engine marketing, the companies he's tracking around the world and one of his favorite authors, Lee Siegel.Lee wrote "Against the Machine: Being Human in the Age of the Mob," and sat down with Kevin at a recent SES keynote. Find out what Lee means by "thuggish anonymity" and how our lives are being "packaged like merchandise."

Speaking of books, Kevin is writing one too. Tune in to get the scoop on DishyMix. Kevin talks about his worst "fork in the road" bad decision; his most decadent pleasure and how he achieved his new Zen approach to life. The hop on Kevin's BMW R12 motorcycle, introduced in 1928 as a bike used by the German military, for an imaginative journey out of Manhattan and into upstate New York as the fall leaves are changing.

Social media muscle - according to Dave Evans, author of "Social Media: An Hour a Day," a social media consultant and expert eMarketing columnist, says you can get bench strength about the social web in just and hour a day. His new book devotes 11 chapters to grouping social media services and platforms so you can systematically take an organized tour of the social web and gain familiarity and an understanding of the range of options available to marketers. Think of it as a hands-on inventory of the social web.

Dave shares his favorite daily exercises, talks about moving to "the Cloud," explains Friend Feed and shares his perspective on the "campaign mentality" of today's marketers.

Then Suz poses two unique questions. Find out who Dave would invite for "Dinner for Six" if he could dine with any industry luminaries of his choosing. Then Suz bestows a magic wand to Dave to change ONE thing about the digital media industry. What do you think he changes? What would you change?

This episode has a special bonus segment completely focused on forums, community and white label social networks. As a social media expert hired by some of the biggest brands in the biz, Dave gives advice about how to build the right set of features for your customers. What does your audience want? What are your business objectives? What do companies like Ning, Jive, Pluck and Lithium offer and how do they differ? If you are considering creating a place for your customers and prospects to share with each other, listen to this bonus segment that runs after the regular DishyMix interview. Just keep "staying tuned." :)

Meet Marcus Buckingham, Oprah's darling and promoter of focusing on your strengths and neutralizing your weaknesses. Here's a new way to create peak performance, not only for yourself but for your team at work. Jon the "Strengths Revolution."To kick-start the strengths revolution, Marcus and Gallup developed the StrengthsFinder exam (StrengthsFinder.com), which identifies signature themes that help employees quantify their personal strengths in the workplace and at home. Now Marcus has an 8-part workshop on Oprah.com, he's touring college campuses by bus to help kids get into the careers that suit them and he's written a new book to help you figure out your strengths and how to leverage them in your career.

"The Truth About You: Your Secret to Success" is a workshop in a book. There's a 100 page book, simple enough for anyone to use to understand their strengths, there's a DVD that illustrates how you can work your strengths and there's a "Rememo" pad that you use to capture those moments when you feel strong and are working in your zone of strength and to document those times when you experience that weakened feeling from working outside your strengths. Buy one for every member of your team and make great strides in shoring up your talent and engendering satisfaction at work.

Hear Marcus explain the core concept behind his "Strengths Revolution," how the Oprah workshop has helped him reach more than a million people and how you can begin to work with your employee's strengths in your organization. Marcus reviews the difference between intra and interpersonal strengths assessment programs like Strengths Finder vs. his system in "The Truth About You" so you can understand how to apply these amazing tools to your life, your career and your team at work.

Beth has been leading the communication of the Ecomagination strategy across the infrastructure, finance and media verticals that comprise GE's business. Learn how she innovates internally, what outside consultants she leverages and how she continues to build the global brand. Beth shares how she manages the CMO role with the 4I's: Instigator, Innovator, Integrator and Implementor and why she thinks the role of CMO is misunderstood. Find out what the 6,000 marketing pros across GE are tasked with figuring out. Trust me, it's good stuff.

And who does Beth track in the media, marketing and Web 2.0 industry? Which CMO's and entrepreneurs does she look up to and why? She reflects on some of the mentors through out her life and the value they brought. Then Suz and Beth talk about the wisdom of elders and move to the "Strengths Revolutions" that Marcus Buckingham so eloquently proffers. Gain perspective from one of the top CMO's of the biggest global brands. She's beautiful, smart, articulate and a delight. Tune in with Beth Comstock.