Lisa sits down for an enlightening conversation with pricing expert Per Sjofors. Per shares insights from 15+ years helping clients disrupt traditional pricing models through data-driven
experiments. Tune in to learn actionable strategies for driving unprecedented
growth through small pricing tweaks.
Key Takeaways:
The importance of 1% changes to costs, sales, or pricingDeveloping a science-based pricing research method Expectation bias and how price impacts perceived valueAssigning value and the role of magical thinkingCase studies of pricing experiments leading to 5x-15x growth
Whether you sell products or services, Per provides an achievable framework for testing pricing
assumptions. As Lisa says, embracing small, ongoing changes is the foundation
for sustainable growth. Don't miss this chance to learn from a true pricing
innovator!
Follow Per on LinkedIn: (16) Per Sjofors | LinkedIn
Check out his book The Price Whisperer
Join Lisa next time for more disruptive discussions!
#pricing #growth #experiments
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