In this episode, Madrona Managing Director, Len Jordan, sits down with iSpot.tv founder, Sean Muller to talk over his journey from wanting to know more about who was responsible for the creative in ads to tying effective advertising to business outcomes.  Sean’s journey is like many in entrepreneurship – you begin with a great idea, buck some trends (and advice) and then find your true path once you start executing. Sean talks about finding the product market fit for iSpot.tv – and seeing the future clearly enough to bet the company on one big partnership.