<p>In this episode, Madrona Managing Director, Len Jordan, sits down with iSpot.tv founder, Sean Muller to talk over his journey from wanting to know more about who was responsible for the creative in ads to tying effective advertising to business outcomes.  Sean’s journey is like many in entrepreneurship – you begin with a great idea, buck some trends (and advice) and then find your true path once you start executing. Sean talks about finding the product market fit for iSpot.tv – and seeing the future clearly enough to bet the company on one big partnership. </p>

In this episode, Madrona Managing Director, Len Jordan, sits down with iSpot.tv founder, Sean Muller to talk over his journey from wanting to know more about who was responsible for the creative in ads to tying effective advertising to business outcomes. Sean’s journey is like many in entrepreneurship – you begin with a great idea, buck some trends (and advice) and then find your true path once you start executing. Sean talks about finding the product market fit for iSpot.tv – and seeing the future clearly enough to bet the company on one big partnership.

<p>In this episode, Madrona Managing Director, Len Jordan, sits down with iSpot.tv founder, Sean Muller to talk over his journey from wanting to know more about who was responsible for the creative in ads to tying effective advertising to business outcomes.&nbsp; Sean’s journey is like many in entrepreneurship – you begin with a great idea, buck some trends (and advice) and then find your true path once you start executing. Sean talks about finding the product market fit for iSpot.tv – and seeing the future clearly enough to bet the company on one big partnership.&nbsp;</p>

Disrupting the TV Ad Industry with Sean Muller, Founder of iSpot.tv

Listen to conversations between Madrona investors and entrepreneurs, founders, and startup personalities who talk about some of the key moments in building a company. Designed to give would-be founders and others interested in working with or for startups a view into the struggle and the lessons learned, these conversations are informal and informative. 

With more than 25 years of investing in early-stage technology companies, Madrona has worked with founders from day one to help build their company for the long run. We invest in seed and Series A  companies in the Pacific Northwest building across the information technology spectrum and in Acceleration (B and beyond) stage companies building with AI, regardless of geography.

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Listen to conversations between Madrona investors and entrepreneurs, founders, and startup personalities who talk about some of the key moments in building a company. Designed to give would-be founders and others interested in working with or for startups a view into the struggle and the lessons learned, these conversations are informal and informative. With more than 25 years of investing in early-stage technology companies, Madrona has worked with founders from day one to help build their company for the long run. We invest in seed and Series A companies in the Pacific Northwest building across the information technology spectrum and in Acceleration (B and beyond) stage companies building with AI, regardless of geography.

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Disrupting the TV Ad Industry with Sean Muller, Founder of iSpot.tv

Disrupting the TV Ad Industry with Sean Muller, Founder of iSpot.tv

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