<p>Marketers often rely on a combination of assumptions and incorrect, faulty data that perpetuates stereotypes. Former WarnerMedia executive Larry Adams experienced this firsthand and founded LVA, an “anti-racist” agency that uses proprietary technology to measure the level of inclusion in content.</p>

Marketers often rely on a combination of assumptions and incorrect, faulty data that perpetuates stereotypes. Former WarnerMedia executive Larry Adams experienced this firsthand and founded LVA, an “anti-racist” agency that uses proprietary technology to measure the level of inclusion in content.

Diversifying The Data, With LVA Founder Larry Adams

AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger's award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.

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Diversifying The Data, With LVA Founder Larry Adams

Diversifying The Data, With LVA Founder Larry Adams

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