Ever wondered what really goes on behind the glossy covers and catchy titles of your favorite books?

In this episode of Bookbound, award-winning author and journalist Julie Satow shares the secrets behind the success of her latest book, When Women Ran Fifth Avenue: Glamour and Power at the Dawn of American Fashion. She discusses her unique approach to digital marketing, revealing how leveraging social media significantly enhanced her book's visibility and sales. 

Julie walks us through the nitty-gritty, surprising influence of sales teams on book covers and titles, sharing her own experience of a rejected fashion illustration cover and a title change from Garment Queens to a title more related to the theme of the book.

If you’re a writer interested in a behind-the-scenes look at what brings a book and a book launch to life, check out this episode! 

Resources: 
Connect with Julie and check out her work here: https://juliesatow.com/

Subscribe to Bethany & Fran’s Substack here: https://bookswithbethanyandfran.substack.com/

Produced by Share Your Genius https://shareyourgenius.com/