Gary: What's going on DMN8 Nation? It's Gary Geiman with the DMN8 the Day Podcast. And, as I've been doing the past couple of weeks, we break up the monotony of you just hearing me every single day by me inviting some of my friends to visit our podcast and share a little bit about their story and, how they are DMN8ing. Today, I have an individual with me whose story is similar to lots of other people's, including mine. And it just drives home the point that if you take massive, massive action, cause that's what this guy does every single freaking day, that you can get to the level of success that you want, but, but, but, but the key, you got to take action. He'll probably tell you that in his journey, he has lots of people that reach out to him and ask him for advice. And it all comes down to one thing, if they're gonna be successful or not, if they're gonna do the action. If you do the work, you can see the results, you don't do the work, then you're gonna be bitching and moaning and wishing. But today from Asheboro, North Carolina, we have the owner of Paul Brothers Softwash, Mr. Kevin Paul, welcome to the show, Kevin.
Kevin: Yes, sir. Thanks for having me.
Gary: So we've known each other, what since, spring of 2020.
Kevin: 2020 down in Myrtle Beach, February of 2020.
Gary: Yeah. So, about a month before Covid decided to shut us down. And, so you had been in business how long? When we met?
Kevin: So I wasn't even full-time, I was still part-time. Right around when we met is when I decided to take it full-time. So I was doing it about four years part-time.
Gary: Okay. Man, and then Covid hit.
Kevin: Scared the shit out of me, didn't know what to do, but for the cleaning industry it elevated.
Gary: Yeah. I mean, I can tell you like at the time we probably worked for about, Contractors, and crazy, crazy enough that Friday, March the 13th, Friday the 13th, I had a live event at my location with people that, you know, Dave Carroll, Jamie Schmidt and on that Saturday, Dave had an early flight on Saturday, and then me and my wife took Jamie out to eat and it was like noon, one o'clock. And you know, there's college basketball on, it was actually the last college basketball games, and we're at this restaurant, we're sitting at a bar eating and, you know, Jamie's like, I wonder if they're gonna like, really do, like, you know, cause there was that talk stuff's gonna get closed down, stuff's gonna, and in fact, like California, I think in Washington had kind of already started that process. We're getting a little worried, right? And then March the 16th, I don't know when it was in North Carolina, but March the 16th, our governor like shut everything down that evening. And then, you know, we're right across the river from Ohio. Ohio kind of played into the same thing right after that. And. It got a little dicey. I'll be honest with you. I'm not somebody that has a lot of fear cause I've been through a lot of shit in my life. I was worried. I was worried. I was thinking of ways to pivot to be able to still make money cause I thought we were gonna have a mass cancellation within the next like two weeks and I only had two people cancel because of that. So I feel you, man. I look at it this way, dude, and I don't know how you feel about it, you can tell me. But if you can get through something like that, there's not many things you can't get through. What do you think?
Kevin: Oh, I feel you. Yeah, I mean, like you were saying, it is, I was working at a full-time job, so I was secure. Everything was good. You know, outweighed my options. Took on the, uh, cleaning industry and everything was getting shut down.
Yeah, shut down. Essential is essential that I didn't know if we were considered essential or what we were.
Gary: Yeah. Well in North Carolina, you had a couple of different issues similar to what we dealt with in Kentucky. You had a governor who was very strict related to the policies and the principles. Right?
Kevin: Still do, unfortunately.
Gary: Yeah. But then you had cities that kind of were like. we're gonna do, like some cities like took his guidelines and were worse. I got a friend of mine that owns a CBD shop outside of Asheville, North Carolina in Black Mountain, and it's Buncombe County and Buncombe County was like, well, we're gonna take the North Carolina governor's guidelines and we're gonna times them by ten. Like, we're going to make it worse. Then you had other locations in North Carolina. It was like, well, you know, we're gonna "loosely follow" the guidelines, so you had that, I'm sure to deal with as well, right?
Kevin: That's us. We're the, we're the "loosely followed".
Gary: Yeah. So, you mentioned, you know, you had a full-time job. You went through that process of working this side thing for four years and then decided to take the plunge. So tell us a little bit about like before, like before you started the company, four years prior, like what you were doing, and then take us up to that conversation that you got to have with your wife, Shauna, who I've gotten to meet and, I'm sure like, I mean, no offense to any spouse, like you gonna tell your spouse, hey, I'm gonna leave this job. Like there's a little bit of angst, right? A little bit of concern, that kind of thing. So take us to, before you started the company and take us up to that conversation of that decision.
Kevin: Yep. So, you know, before I started the company, so I had went to schooling for some machining, CNC machining. So that was something I always did was operate machinery. I was working at a furniture company cause North Carolina, you know, it's furniture capital of the world. So, you know, I'm in this furniture company and didn't, did a little bit of schooling, got a certificate in CNC machining and you know, I mean, it was a good job. It's boring, repetitive, same shit every day. Pushing buttons, you know, I mean, I got into a little bit of the programming end, so I was a little higher grade than just pushing the button. But again, same shit every day. You know, clock in, clock out, buzzer tells you wanted to take a break, wanted to take your lunch, man, it wasn't for me, you know? I mean, I was making good money. I had all my benefits, all that good stuff that came along with the paid vacation, paid holidays. What happened is we had decided to buy our house in 2013 or 2014, and at that time I knew, I said, man, I got to get some more income coming in. I mean, I got a house, I wanted a swimming pool, you know, I wanted it, so I knew I had to work my ass off to get it. So we started the pressure washing on the side and just kept, kept hustling with that while working a full-time job. So, I mean, you can imagine the hours. Because this furniture company, I mean, we were working 10 hours a day, and then after that, you know, spring and summertime, I'm out there trying to wash some houses.
Gary: Yeah. So, you buy that house, right? And I get it, dude, like, you buy a house. Like that's just part of it, right? Now, you wanna get all the other things that go along with it, right? All those other good things that go along with buying a house and, you know, I don't know how you know it is at your house, but, we were always painting or redoing something. Cause you know, that's what you do and all that stuff. All that stuff takes money, you know? So you start this business pressure washing, you're doing it for four years, I'm assuming making some decent money.
Kevin: Yeah. Yeah. I mean, decent money, but at that time it was just money in my pocket. I didn't think I was gonna build it up to be what it is. I mean, it was just at that point, side money, you know? Right.
Gary: So when did you first start thinking, okay, this could replace my current job? I'm sure like as you started doing this and you started seeing success, the monotony of the job that you were at, along with like limited passion, limited purpose for it, building someone else's dream, not yours, like, all that stuff starts playing in. Like when did you start having those thoughts? Okay, this could potentially replace what I'm doing now.
Kevin: So I had a company call me that what they do is they go around and if you notice like the gas stations, you got BPs, Exxons. So what they're doing is when they sell out, they're changing all that. So they're changing from a BP to an Exxon or, you know, something similar. So they reached out to me, said they found me on Google. Now, mind you, I didn't even have a damn Google page at this time. Like, something like, okay, how'd you find me? I wasn't with DMN8 or any of that, and they asked me if I would like to go through and wash all the canopies that they remodeled. So, you know, this was North Carolina, South Carolina, Virginia. So again, I'm getting off work, five o'clock, traveling to Virginia, South Carolina, whatever we're doing to watch these things. And they, at that point, it just started to, you know, I just started to see it. I said, man, that's there's opportunity here, you know, and it just clicked. I said, I got to do it. I mean, because it was way too much. I mean, you working, all getting home at one, two in the morning, waking up at five or six to go to this other job, you know, like I said, wife, kids, dog, house, I just had to make the choice, man. So something just, it just hit me. I said, I can do it now. I said to myself, I can do it.
Gary: So when was that? Like what part was that 2019 or was that 2020?
Kevin: That was 2019. Yep, the end of October of 2019 is when I quit the furniture company. Now my dad was running his own business, so I would help, especially in the wintertime, I helped. He had a weatherization thing, so I would help him, but he gave me the flexibility, to where if I had a job to do, I can go do that job. 2020, we went down to that Myrtle Beach and I said, look, this is it. We're investing, you know? I invested time and money into it. I just got to go with it.
Gary: So you get around people that are kind of doing what you wanna be doing, right? You start seeing that. That's pretty powerful. Your wife was with you.
Kevin: She was, you know, she had a job too, so that was a little bit of, you know, mental security. Not much.
Gary: Absolutely. So she's seeing some of the same things you're seeing, beginning, I guess to buy into it as well.
Kevin: Right.
Gary: So before March 2020, let's talk about how you felt coming out of that event. Like what did that event do for you more than maybe, you know, getting information or finding out about the latest cleaning tools, equipment, all that. Like what were some of the fundamental things you took away from that event?
Kevin: Well, I mean, just like I said, meeting and talking to other people that were pretty much in the same situation. Cause I mean, I feel like mostly everybody I met at that event was in the same boat as me. Like, we're still working this regular job and doing this part-time, and, you know, I just said I got to do it. I got that mindset when I set myself to something, damn, I'm going to try everything I can to do it right. And I mean, like you said, just the monotony of the same. And it got to the point where they started changing management and this and that. So it was, I was already gonna get out of there. It was just a matter of how, and I'm glad I did it on my own terms because once Covid hit and they got so strict, they probably would've ended up firing me anyways because I wasn't all for that. I wasn't gonna comply with all that. So, but yeah, I mean, just that event, just talking to other people in similar situations.
Gary: Yeah. Yeah. Very, very motivational to see, you know, the different levels of business ownership. People doing it on the side, people that have left and started doing it on their own, and then people that have been doing it on their own for a while. Right. We had a similar projection because the first two years, we both had jobs and there was no way I was leaving my job cause it paid way too much money, but then I got fired, so, and they gave me severance for nine months. So it was like, thank you. Yeah, I'll take that. But like, this is the, when we started the pressure washing business, it was my fourth business. And when the or fifth business, I take it back and when I had left the mortgage industry in 2007, because of the feeling and the pain. Cause that business went out. Like, I didn't, this wasn't a sale, this wasn't a closing anything. Like the business went out and, it was painful. And I honestly, dude, like for two years, I was like, I don't want to ever own a business again, ever. And I'm not gonna go do shit. Like, here was my retirement plan. I'm 50 years old, right? I coached basketball at the time, high school basketball. So my goal was I was gonna go get my master's degree, which actually the company I worked at, they were paying for that. I was going to school, getting a master's degree, I was traveling my ass off and my goal was this, I was gonna get my teaching certificate when I turned 50, I was gonna teach and I was going to coach basketball. Well, I turned 50 in October and like I love basketball. In fact, I'm going to watch a regional championship tonight. High school basketball game. I still love basketball. I don't ever want to coach again cause I'm not a fan of parents. I would kill myself if I had to teach. Like I do not. I'm like, I am so thankful that my mind got shifted and it did. It got shifted because, for a two and a half year period I was building somebody's dream and realized I'm building their dream and they don't give a shit what I'm doing for them. I just care about their dream and that's when my mind went back to, okay, I gotta figure something out. So you being where you're at around like-minded people, that combination of, hey, trying to do the same thing you're doing, hey, I'm doing what you're trying to do and I've done what you're doing and still making it all that has to be motivational in that, you know what, I can do this. So, take us through like 2020, 2021, 2022. And now, like how has your business changed or metamorphosis, not just revenue, but how has the business changed to where, because I know like you've went through some major, major changes, some good, really good things that you've adopted and like this year, your focus is gonna be life altering as well. So tell us about that journey and that metamorphosis.
Kevin: So, yeah, you know, 2020, I'm out there on the truck every day, every job, you know, wearing all the hats, entering the phones, you know, the whole nine yards. Just getting out there, getting a name for ourselves. You know, no equipment, not trying to get into all the equipment mess, but I mean, just basic equipment out there, like I said, just busting ass knowing that this is what I want to do. We're gonna make it happen. Not really ranking on Google, no official website, you know, none of that stuff. Started putting out flyers, you know, getting more work, get into the yard sign deal. Got in with a certain company that, you know, handles all my SEO and stuff.
Gary: Oh, you can say it's DMN8 Partners.
Kevin: We would DMN8. DMN8!
Gary: So I remember our conversation. You, you were like, I'm going all in like that was a gist it conversation. Like I'm going all in.
Kevin: I remember you said, "give three months", and it seems like from that day to three months, cause I think I told you before, and I'll say it again, I was gonna fire you, because I was like, man, nothing's happening, and it's like that day I said that the phone started ringing, the emails coming in and I said, Shit, I guess it works.
Gary: Yes. You actually, we had some email exchanges in the first 90 days. You had some concerns for sure. Anybody listening like 90 days is quick. It really is, right. I made a post about this not too long ago. I saw a couple guys that had used us like sixty, ninety, a hundred twenty days, and they're with their current company for like 18 months in ranking, and they're like, well, this guy, like he really did something. And there's all these guys in the groups that talk about it, but they didn't do anything. It's like, well, 18 months vs 60 to 120 days. It's not even like, it's not even a competition. Like no, timing is a big thing number one, and so you stuck with it and it's an investment in your business. You just have to make sure you're investing with the right company and know what they're doing. You know, my mindset and you know, Kevin, you'll agree cause I talk about this all the time. Like my goal is to make the contractor's profile be as good as it can be so that if they do fire us or we leave, they have all of that. And it's not like, well, it was our, you were borrowing our stuff, and that's part of the reason why it takes longer. Some of these companies like you, quote unquote, borrow their stuff, and if you leave them, you lose all of that, right? And, as any contractor in any service industry, like you wanna make sure everything that you have you own, whether it be an ad account, a website, social media profiles, like all of those things should be yours. And, that's what takes long. That's what takes longer, is to build your own. Like, there was definitely some trepidation 60 days in. I can remember there was one email exchange, and I don't remember if it was 60 days or if it was like closer to 90 days, but I could tell you were worried. And like usually my conversation goes like, it's only been 60 days. It's only been 90 days. Like you got, like you got let it happen.
Kevin: You know, part of that too is I had a partner at the time and, you know, I was a little more dedicated. So, you know, it was both of us at the same time. So yeah, if you understand what I'm saying, like it wasn't all me.
Gary: Oh, no, no. I totally get it. I totally get it. But the point is, you started making some changes or you started doing some things that were different than what you had normally done. So marketing starts taking off and in fact, you've upgraded services twice now. And so we're totally at a different level. 2021, was that your first year without a partner 2021 or was it...
Kevin: Yeah, yeah. We only made it a year and Okay. Yeah, 2021.
Gary: So then 2021, even worse now you got 100% of every responsibility. Everything.
Kevin: Everything. And what it is, I mean, you know, you gotta learn as you take this full-time, you know, when you're going from this part-time where it's just extra cash to now full-time, I mean your revenue's up, but I mean, I guess your overall, you know, your personal number just dropped because you're taking everything and investing it right back into the business. So at that point, you know, 2020, 2021, I'm really starting to build this business. You know, so the money we're making, it's not coming to me, it's going all right back in. It's reinvestment. And that's where the partner had struggles, you know? And that's where I knew, well, this is the only way it's gonna work. You have to reinvest it.
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To learn more about Kevin Paul and his business:
https://www.facebook.com/kevinpaul214
https://www.facebook.com/PaulbrothersSoftWash
https://paulbrothersmobilewash.com/