Episode 7 delves into the intriguing concept of whether influencers actually influence other influencers, particularly within the world of luxury watches. The conversation delves into personal anecdotes, brand ambassador strategies, and the authenticity behind celebrity endorsements.

Andrew, Eleonor, and Kristian examine how genuine passion and personal connection with a brand often outweigh mere paid promotion. The dialogue also touches on the impact of unofficial endorsements, leaks of unreleased watches, and the dynamics of belonging to a “club” represented by a brand’s ambassador.
Throughout, the trio emphasise the importance of sincerity in influence, revealing that real influence often comes from people within their own circles rather than celebrities or paid ambassadors.

They share stories about iconic figures like George Clooney, Lenny Kravitz, David Beckham, and John Malkovich, reflecting on how those personalities shape attitudes toward watch brands. The episode concludes with reflections on how emotional connections, personal style, and genuine enthusiasm drive purchase decisions more than marketing campaigns alone.