Do Good Work

When people are working for you, you want to make sure that they are doing the right thing. However, your rules and expectations might be different if you have a freelancer or a solo artist who’s not bound by the company.

How can you motivate them? How can you keep them interested in the job?

For today’s episode, Raul talks about managing and handling the best talent in your team: The solo artists. He shares the four ways how you can nurture them on your team and how you can align their skill set while still challenging them with the work. Raul also uncovers his secret on how he treats his freelancers, helping them flex their gifts, while still keeping them enthusiastic about working with him as a digital business owner.

Highlights

• Who is the best talent for Raul is
• What are the four ways to nurture the solo artists on your team
• How can you align your solo artist’s skill set and be able to flex their gifts while still giving them challenging work
• How should you treat your solo artists knowing that they have two to three other projects? Episode Resources
• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork
• https://dogoodwork.io/work-with-raul
• https://dogoodwork.io/podcast 

Heather Smith is an award-winning interactive storytelling pioneer and technology visionary who brings over a decade of immersive storytelling leadership to StoryFile.

StoryFile is revolutionizing the way we connect with each other by introducing conversational video with Audio Visual technology at the forefront of this generation. Through the click of a button, StoryFile magically turns video into a conversation. This next generation of technology uses artificial intelligence to support video conversations on any device. StoryFile transforms traditional one-way video into a two-way conversation. This is the biggest audio-visual evolution since the video was first created.

Highlights

• Who Heather Smith is
• How StoryFile started
• As a person with a non-technical background, how did
• Does Heather share the development of her vision for StoryFile?
• What questions to ask someone who’s experiencing the same thing as you
• What kept Heather and StoryFile going
• How StoryFile can be used in different horizons
• Where are they focusing more: Business use or consumer use?
• Where to learn more about Heather and StoryFile Episode Resources
• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork
• https://dogoodwork.io/work-with-raul
• https://dogoodwork.io/podcast
• Connect with Heather Smith
• https://www.storyfile.com/
• https://www.linkedin.com/in/heather-maio-smith 

After turning around and selling his family business for 8-figures in 2014, Ryan devoted his life’s work to helping entrepreneurs get clarity on how to grow the value of their business so they can create wealth, enjoy work more, and have an impact.

Highlights

• Who Ryan Tansom is and how he helps entrepreneurs
• How his experience working with founders is and how he started his journey
• Who he is usually working with
• How he guides people to make the decision or assess which path to take
• How to create highly valuable free content that can lead to paid training
• Which should you consider in scaling: Flywheel or focusing on what you are more proficient in?
• Why should you buy versus build
• What to add to the table as you analyze strategy, marketing editions, and then business analysis
• Where to learn more about Ryan Episode Resources
• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork
• https://dogoodwork.io/work-with-raul
• https://dogoodwork.io/podcast
• Connect with Ryan Tansom
• https://arkona.io/
• https://arkona.io/podcasts
• Intentional Growth Financial Assessment
• https://www.linkedin.com/in/ryan-tansom-4a440710 

Anybody can delegate tasks, but there is more to being an effective leader than that. An effective leader gives a major impact not only on the team members they are managing but also on the company they are serving.

But other than that, how can you tell that you’re an effective leader?

For today’s episode, Raul focuses on the litmus test of digital bootstrapped leaders. He talks about the key focus that a leader should focus on in order to pass the litmus test. Raul also shares what aided him in improving his communication and interpersonal skills that helped him make more connections and impacted more lives.

Highlights

• What the effective litmus test of the effectiveness of a digital leader is
• What key focus area should a leader focus on to pass the litmus test
• How Raul improved his communication and interpersonal skills
• Why clarity is the most important part of communication Episode Resources
• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork
• https://dogoodwork.io/work-with-raul
• https://dogoodwork.io/podcast 

Dennis Kelly is CEO of Postalytics, a fast-growing direct mail automation software company. Postalytics helps marketers do more in less time with streamlined production, integration into the marketing tech stack, and real-time direct mail campaign analytics. Postalytics is Dennis’ 6th startup. He has been involved in starting and growing early-stage technology ventures for over 30 years.

Highlights

• Who Dennis Kelly is
• How he niched down specifically in direct mail
• How he started with the direct mail market
• Why direct mail is making a bigger impact
• Why some companies are struggling with their marketing strategy
• Is direct mail better in remarketing campaigns for warmer audiences or if you’re doing a direct, cold outreach?
• How they balance automation with a delightful experience
• What the best places are to reach out to Dennis and know what he’s up to Episode Resources
• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork
• https://dogoodwork.io/work-with-raul
• https://dogoodwork.io/podcast
• Connect with Dennis Kelly
• https://www.postalytics.com/
• https://www.linkedin.com/in/dennisjohnkelly/
• https://www.linkedin.com/company/postalytics/ 

Running and growing a digital space as a digital founder is hard. However, if you find and win the right clients, deliver the results, and train and inspire the right people, you are on your way to growth.

But it takes time, effort, and discipline too.

For today’s episode, Raul shares his secret and life experiences towards his growth as a digital founder. He narrates the different foundation pieces that help him grow in the digital space. He also argues that it’s important to focus on the foundation first to ensure growth and success. Additionally, Raul talks about how to solve problems with your clients and within the organization using different marketing strategies.

Highlights

• Why should you focus on the foundation first to have real growth as a digital founder?
• What the three foundation pieces are to grow as a digital founder
• What the differences between expertise and wisdom are
• How to solve problems using different marketing strategies Episode Resources
• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork
• https://dogoodwork.io/work-with-raul
• https://dogoodwork.io/podcast 

Grant is a brand planner with over 15 years of experience from the land down under - Australia. He has won multiple awards for his work both in Australia and in NYC (Cannes, One Show, Effies, Webby's, Clio's, etc).

He has a passion for helping brands find and live their purpose whilst developing the most effective strategies and creative work possible.

His most recent work for Crayola on the product colors of the world won a Gold Effie and was shortlisted for a Grand Effie amongst other global awards.

Outside of work, Grant has been very active in advertising community coaching MAIP students, being an advisory board member for Miami Ad-School in Sydney, and guest lecturing at multiple universities both in NYC and abroad.

Grant is a father to Henry, Husband to Julie, and Dog Dad to Arty and Abe (two sausage dogs).

Highlights

• Who Grant Flannery is
• How Grant got into digital in the first place
• How he sees strategy and marrieds that into something to become a beautiful deployment of strategy and aligning with
• What drives markets
• What the two parts of purpose are
• How the brands should make difficult choices
• How he sees the world of creation
• What his take on Web 3 is
• How to reach out to Grant Episode Resources
• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork
• https://dogoodwork.io/work-with-raul
• https://dogoodwork.io/podcast
• Connect with Grant Flannery
• https://www.linkedin.com/in/grantflannery
• https://twitter.com/grantpat 

Before you start your day, what is your routine like? How do you maintain focus and productivity all throughout?

For today’s episode, Raul talks about the number one asset that we all should have: Maintaining your focus. He also spills the secret behind maintaining focus by sharing his 10-step protocol to maintain peak focus throughout the day.

Highlights

• What Raul’s number one asset is
• What today’s negative trend is when getting someone’s attention
• The tools can help you communicate without meeting in real-time
• What stream of conscious thinking is
• The 10 step protocol to maintain peak focus throughout the day Episode Resources
• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork
• https://dogoodwork.io/work-with-raul
• https://dogoodwork.io/podcast 

When you are building a team, what are the characteristics of the team members that you are looking for? Are you looking for someone with leadership experience or a newbie whom you need to teach the basics too? Do you prefer someone with a high educational background or someone who can take all instructions by heart?

For today’s episode, Raul shares how he builds remote digital teams. He talks about the structure that he sticks to when it comes to building every team that he builds. Raul also recalls what are the things, as a leader, that you need to do to ensure health, vitality, and growth of the team.

Highlights

• What today’s topics are
• What structure Raul sticks to when it comes to building every team that he builds
• How the task unit structure works
• Why do you need to structure the team with the lead operations support in three to five people in one team?
• What are the three things that you need to do to ensure health, vitality and growth of the team
• The measurement of being a good leader Episode Resources
• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork
• https://dogoodwork.io/work-with-raul
• https://dogoodwork.io/podcast 

What’s the characteristic of a true leader? Should you be strong willed, resourceful or strict, even?

Being a true leader and how you can impact your team - especially the hidden team members - are the main topics of today’s one on one episode with Raul. He talks about how leadership impacts your team, as well as the responsibilities of a digital leader. He also differentiates the different types of leadership and how you, as the leader, can impact other people’s lives inside or outside work hours.

Highlights

• How your leadership impacts your hidden team member
• When does thinking stop?
• What your responsibilities are as a digital leader
• What heroic leadership is Episode Resources
• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork
• https://dogoodwork.io/work-with-raul
• https://dogoodwork.io/podcast