Do Good Work

Sometimes scaling alone isn’t enough… there is a danger of losing the drive, fire, behind your product or service. Doing so hinders you from being able to relate and help the small portion of your market that is passionate about the problems that you are solving… often times leaving you to miss out on bigger opportunities to serve your market and create deeper relationships.

Sometimes scaling alone isn’t enough… there is a danger of losing the drive, fire, behind your product or service. Doing so hinders you from being able to relate and help the small portion of your market that is passionate about the problems that you are solving… often times leaving you to miss out on bigger opportunities to serve your market and create deeper relationships.

Tracey Saenz is the principal and co-founder of Social Currency, a marketing agency that helps David brands compete against Goliaths. For the past 20 years, Tracey has taken innovative brands to market, both B2B and B2C, from startups to Fortune 100 companies.   She’s on a mission to proliferate innovation by removing the roadblocks that face David brands as they compete against Goliaths.   Here are 4 major takeaways you’ll get from the episode:  -Simple frameworks startups can use to face uncertainty -Tools you can use to address all key decision-makers in your B2C or B2B buyers journey -How to empower new decision influencers at the end of a decision for B2B sales -Questions to ask when creating metrics at different points of your sales process     Connect with Tracey:  www.getsocialcurrency.com [email protected]  Insta: @get_social_currency   #dogoodworkpodcast #nevercomplacent #dogoodwork

Tracey Saenz is the principal and co-founder of Social Currency, a marketing agency that helps David brands compete against Goliaths. For the past 20 years, Tracey has taken innovative brands to market, both B2B and B2C, from startups to Fortune 100 companies.

She’s on a mission to proliferate innovation by removing the roadblocks that face David brands as they compete against Goliaths.

Connect with Tracey: 

www.getsocialcurrency.com

Ever wonder what happens when you run LinkedIn’s largest account and spend over $130m on #LinkedInAds ? You get a TON of amazing experience, insights and avenues to help other businesses grow.    That’s exactly what AJ did.    AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, a LinkedIn Ads-specific ad agency, in 2014.   He's an official LinkedIn partner, host of the LinkedIn Ads Show podcast, and has managed among the world’s largest LinkedIn Ads accounts.   He & his wife live in Utah, with their 4 kids, and his company car is a wicked-fast gokart.   He is on the mission to share his knowledge endlessly in the pursuit of value with LinkedIn.    Learn: > How LinkedIn is evolving as a platform and why use it   > How to use LinkedIn advertising in your marketing mix   > How AJ measures key marketing #DataPoints and how to setup the data so you can SEE it   > How to train your sales team to #nurture #leads found from LinkedIn   > How AJ balances running a company and #WorkingFromHome   Listen till the end to hear about AJ’s racing #gokart #needforspeed   Connect with AJ:  B2Linked.com linkedin.com/in/wilcoxaj    #dogoodworkpodcast #nevercomplacent #dogoodwork

Ever wonder what happens when you run LinkedIn’s largest account and spend over $130m on #LinkedInAds ? You get a TON of amazing experience, insights and avenues to help other businesses grow.

That’s exactly what AJ did.

AJ Wilcox is a LinkedIn Ads pro. He's an official LinkedIn partner and has managed among the world’s largest LinkedIn Ads accounts. He is on the mission to share his knowledge endlessly in the pursuit of value with LinkedIn.

Every task in your business can either be done by you, someone else or a machine.    Today we talk to Nathan Hirsch who specializes in helping entrepreneurs create virtual assistant teams so they can scale their business.    Learn how to avoid the pitfalls of virtual teams and how to ensure you are proving a positive employment experience.    Nathan co-founded FreeUp in 2015 with an initial $5,000 investment, scaled it to $12M per year in revenue, and was then acquired in 2019. He is now a co-founder of OutsourceSchool, a company working to educate entrepreneurs on how to effectively hire and scale with virtual assistants through in-depth courses. His company gives back to the virtual assistant community through his direct support of Teach for the Philippines organization.    Connect with Nathan:  Facebook: https://www.facebook.com/nathan.hirsch Twitter: https://www.twitter.com/realnatehirsch LinkedIn: https://www.linkedin.com/in/nathanhirsch/ Instagram: https://www.instagram.com/realnatehirsch/   #dogoodworkpodcast #nevercomplacent #dogoodwork