Are industrial influencers worth your marketing dollars? I'm going to break down the realities of working with influencers in the industrial space—what works, what doesn’t, and what you need to know before making an investment. From defining your goal (brand awareness vs. direct transactions) to analyzing their audience engagement, I share insights based on real-world experiences and data. Don’t get caught up in vanity metrics—learn how to track performance and make strategic decisions that drive results.

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