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Do public apologies from brands actually work?
They're the two hardest words to say - "I'm sorry".
So when a brand or identity is called out for bad behaviour and needs to apologise, why don't we usually believe they're remorseful?
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By ABC listen
4.2
55 ratings
They're the two hardest words to say - "I'm sorry".
So when a brand or identity is called out for bad behaviour and needs to apologise, why don't we usually believe they're remorseful?
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