Agency veteran Nikhil Vaish, founder of BoostSolo, argues that most ad failures start upstream. We walk through his three-step model: Offer > Homework > Execution, show how AI can amplify both good and bad strategy, and detail a practical voice-of-customer workflow using your own sales calls.

Expect a frank conversation about niching down, pricing power, and building the right foundation so ads can finally do their job.

You will learn

• The Step Two foundation that most skip and how to build it fast
• How to balance brand and performance without chasing vanity metrics
• Why AI without clarity equals faster failure
• Specialist positioning for higher fees and better fit
• A simple VOC loop: record calls, extract language, ship copy

Connect with Nikhil

• BoostSolo: https://boostsolo.com

• LinkedIn: https://www.linkedin.com/in/nikhilvaish/

Work with Adam

👉 Book your 20-min Exploration Call: https://calendly.com/adamwbarney/explorationplugin-20min

Special Friday drop. Unpacking real. Ditching noise.