Some states are pretty much the same as they were before the Pandemic.  Others are having changes forced upon them as populations shift.  In some cases, people from other states are encouraging theirs states adjust their taxes and credit practices.  Arizona looks like it is going through this kind of shift.

It is easy to list features of a location and its population.  But the relative benefits of a site is much harder to know. Sure, knowing the population size is great but what if that population is not growing or is not large enough? This episode explains.

One of the basic functions of professional practice viability studies involves the measurement of competition factors to consider if another practice can be accommodated.  This can be tricky and this session is all about what you need to consider.  In a way, it is one of the most important episodes on professional practices. 

Florida's governor has just announced the end of all Covid-19 restrictions.  This goes for healthcare practices as well. While Florida is the first, it will not be the last state to offer these modifications.  How will this affect where you practice?

The publishing company, McGraw-Hill, has just released the 20th Anniversary Edition of Marketing Warfare by Al Reis and Jack Trout, two of my favorite Marketing Theorists.  Who can doubt that we are in a Marketing War?  Where to Practice, and Why one location is superior to another is what decides the War. This session explains it all!

This episode deals with projected implications of who wins the Election.  It is NOT a prediction of victory.  On the other hand, it is how social scientists consider lifestyle implications on professional practices.  In other words: psychographics.

Changing demographic trends and research are showing Millennials share their parents' taste in housing and this has shaken the "Woke" crowd.  People are voting with their feet and it is changing where to practice. 

It isn't just a place.  It is a frame of mind and a series of newly developing priorities.  Want to know where the smart, young families are moving? Want to know where to career, married couples are moving? Listen!

Perhaps it is because the media elites tend to live in a few cities on the Coasts that they see the world so narrowly.  But serious demographers are seeing that the Heartland (20 key states) is where the action is the future lies.  Let's talk about them.

I just returned from a week on the road.  I went from the Rockies to the Atlantic to see what there is to see in practice opportunities.  There are four lessons and several locations of promise.