What creates a powerful podcast conversation, what makes podcasting a great marketing tool and why should you start a podcast today? Kane talks to entrepreneur, owner of sports and musical festival Bournemouth 7’s and podcaster Dodge Woodall to find out his thoughts. Dodge also talks about why he created his chart topping The Eventful Entrepreneur Podcast and how it has created countless unique opportunities for him including co-hosting on the Harry Redknap Show.

KEY TAKEAWAYS

• Due to covid, Dodge lost his festival in 2020. He knew he needed a plan b. He decided to go public by going on social media and creating his own podcast.
• The Eventful Entrepreneur Podcast is now chart topping, a testament to Dodge’s ability to pivot and make a success of anything he puts his mind to. Something that started with his entrepreneurial spirit when he was just a teen.
• Connections are key in so many areas of business, podcasting can be instrumental in creating connections as well as opportunities.
• Dodge believes that we are in such early stages of podcasting that if you start now you’re still early to the game which will give you great advantage.
• There can be great value in just listening to ‘good podcasters’, even if you aren’t interested in the subject they are talking about, you can still learn a lot.
• Dodge has achieved a lot in the podcasting world in just a year, he puts this down to his production of the podcast and having good guests. Guests don’t have to be ‘famous’ they just need to have a good story.
• Think about who you know already, there are probably people in your network who you can have on your podcast and then simply ask them who they know who you should know; if you give a good experience to your guests they will recommend you.
• Podcasting has allowed Dodge to create a unique and powerful marketing tool for his new event training company, his festival and his own personal brand.
• YouTube is the second biggest search engine in the world, it is worth putting your podcast audio onto YouTube, especially if you video it. You can video your interview with your guest for example and then repurpose the audio for your podcast and then ‘chop’ it down into clips and upload these to YouTube too.
• It is worth creating some solo content on your podcast alongside your interviews. It allows you to control the narrative, you can include ‘how to’ episodes for example, offering solutions, as well as giving your thoughts and opinions.

BEST MOMENTS

“Start today because you will not look back I promise you, your world will open up”

“I didn’t have a clue what a podcast was a year ago”

 “when you enjoy something and it’s working then it makes life a lot easier…there’s not a better feeling than having quality conversation for an hour with someone”

“Because of the podcast, it’s put a face behind the brand”

“I would definitely recommend doing some solo content as people get to know you better and you build that connection”

VALUABLE RESOURCES

To Listen to Kane speak to Steven Barlett’s producer Jack Sylvester go to episode 7

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ABOUT THE GUEST

Dodge Woodall

https://dodgewoodall.com

https://podcasts.apple.com/gb/podcast/the-eventful-entrepreneur/id1531854569

ABOUT THE HOSTS

Kane Baron, Thom Luter & Aaron Nelson manage over 100 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand & more. 
Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 7 years.

CONTACT METHOD

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