Vegans have a marketing problem: they're perceived to be annoying, self-righteous, judgmental, and inflexible.

Visit his website about Hungry Beautiful Animals.

Matthew Halteman and I discuss his book Hungry Beautiful Animals. Here's the timeline of our discussion in case you want to skip to a section.

00:00 Intro

04:30 Marketing Problem?

07:00 Practical Tips

10:00 Kindergarten Values

12:00 Abstract food

16:30 Aspirations

20:40 Fish

In his excellent book "The Better Angels of Our Nature," Steven Pinker observed that humanity has become less barbarous with each passing century.

Consider the improvements to:

Pinker was asked, "What will people in the 22nd century think of us? What are we doing that will seem barbarous and immoral to future humans?"

Pinker said (I'm paraphrasing), "The way almost everyone financially supports the barbarous and inhumane treatment of animals by buying and eating animals."

True.

Today's vegans are like the anti-slavery people 200 years ago: annoying, and everyone wished they would just go away.

How can vegans be more inviting? It seems like an all-or-nothing club. 

This book says, "Relax. You're welcome to join the tribe."

Hungry Beautiful Animals is a vibrant and engaging exploration of veganism. 

Halteman's writing can be too verbose, but it is filled with humor and anecdotes that resonate regardless of one's dietary choices.

### Key Themes

- Joy and Kindness: Halteman emphasizes that adopting a vegan lifestyle can be a source of joy rather than a burden. He encourages readers to view veganism as a journey filled with possibilities rather than a strict set of rules that can lead to feelings of shame or guilt.

- Community Focus: Halteman invites readers from all backgrounds to join in a collective movement towards kindness and compassion for animals, promoting the idea that everyone is welcome in this exploration of veganism, even if you're not hardcore, full-time.

- Practical Guidance: Beyond philosophical discussions, the book provides practical suggestions for leading a more animal-friendly life, including tips on creating pollinator-friendly habitats in one's yard.

The book offers profound insights and the ability to provoke thought without condemnation. 

It is an engaging read that challenges preconceived notions about veganism while fostering a sense of community and shared purpose.

Overall, Hungry Beautiful Animals is a book about veganism and an invitation to live more compassionately and joyfully with all beings.

VERDICT: 9 out of 10 stars!

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