As organisations and companies such as the NBA, Apple and Blizzard face the dilemma of standing up for their values or staying quiet on events in Hong Kong to protect their interests in China, Arun Sudhaman and Paul Holmes talk through the challenges of doing business in China for brands. They also preview the themes and sessions at the Holmes Report’s PRovoke Global PR Summit, being held from October 21-23 in Washington, DC, including Parkland school shooting survivors talking about the anti-gun violence March For Our Lives movement.