We hear grumblings about automation taking away job opportunities. But inside the manufacturing sector, companies are struggling to find high quality, consistent human laborers. The real challenge facing the industry is this: Baby Boomers are exiting the workforce, and there aren't enough people in the skilled trades to replace them. Gary Konarska, Executive Director & CEO at American Welding Society, joined this episode of the podcast to discuss how to attract and retain high quality labor. Gary and I talked about: The opportunity cost of college and the value of learning a skilled trade  How to address the shortage of welders Ways to attract fresh talent through creating great content How to upskill the current welding workforce Resources we talked about: Careers in Welding by AWS Leveraged Learning To ensure that you never miss an episode of The Manufacturing Show, subscribe on Apple Podcasts, or Spotify, or here.