Don Lareau raises about four acres of certified organic flowers at Zephyros Farm and Garden in Paonia, Colorado (in addition to an acre of vegetables, plus fruit trees and pasture). He and his wife, Daphne Yannakakis, emphasize quality flowers and exquisite design to cater to florists and farmers markets in the resort communities of Telluride and Aspen.

Don digs into how Zephyros gets excellent visual quality and shelf-life without the preservatives that most flower growers use, as well as how they market their certified organic flowers. Don shares some tips and techniques for maximizing sales to florists, as well as the nuts and bolts of how they set up and run their farmers market stand to generate a buzz that really helps them move their blooms.

We get into the challenges and advantages of producing flowers in the desert western slope of the Colorado Rockies.

Don and Daphne have a strong emphasis on design, and Don describes the ways they have worked to maximize the results they get from their design work, from training employees in the art of flower design to the business structures and marketing processes they’ve implemented.

The Farmer to Farmer Podcast is generously supported by Vermont Compost Company.