Don't Blame the CRM

In this first episode of our podcast's Revenue Operations series, we interview Ryan Milligan, Senior Director of Revenue Operations at QuotaPath. We cover multiple topics, including:

-Things I wish I knew before I started RevOps

-The background and rise of RevOps

-Challenges in RevOps

-What kind of metrics are used

Check out vainu.com for more information about company data and how you can use it to fix your B2B sales and marketing data, and improve your results.

► Why your CRM is so important for B2B marketing

✔ Why you should be data-driven!

🎧 Have a listen to Aamer & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover:

👉 What does being data driven really mean

👉 How it affects your Ideal Client Profile (ICP)

👉 How to populate your target accounts

👉 How it helps your sales team

✔ Aamer Hasu Head of Marketing @ Vainu

✔ Sam Dunning Co-Owner & Sales Director @ Web Choice

✔ Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email

On this episode, we'll be sitting down to discuss the practical use cases of leveraging company data in a B2B marketer's day-to-day.

We'll be outlining the specific tactics we use at Vainu to create demand, drive customer retention, and, ultimately, generate more revenue. We'll touch upon several topics, such as:

-Building a database you can trust in and efficient data management practices

-ICP alignment with the sales team & ABM

-Our approach to lead scoring and routing

-Segmentation and personalization at scale

-Target market analysis

-LinkedIn ads

In this episode, Mikko will be reporting back from Inbound 2022 and Saastr Annual 2022 to discuss his key takeaways from these huge events with Aamer and all of you.

Valuable for anyone interested in hearing what some of the world's most notable thought and business leaders have to say about the future of B2B business.

Aamer is riding solo as he discusses how using company data can improve the effectiveness of any account-based marketing campaigns you’re running with LinkedIn Matched Audiences. Valuable for everybody, but especially valuable for any marketers reading this.

Vainu's co-founder and product manager Mikko Honkanen is back on the show to talk about Vainu Global, which is a database of more than 60M companies worldwide. It's designed for all HubSpot users as it integrates smoothly with Hubspot CRM. Vainu Global provides several new proprietary data points, and they all will be presented in this live episode.

There's a real challenge for companies to find ICP accounts when those accounts are part of specific industry verticals, for example, SaaS, Ecommerce, or FinTech. Traditional industry classifications are too broad for these.

In this session, we have Mikko Honkanen, the co-founder of Vainu, discussing the solutions to this challenge and our new study about SaaS companies globally.

Topics:

- The most common problems companies experience when searching for ICP accounts.

- Challenges of finding companies in specific categories, such as SaaS.

- How we were able to find 3x the volume of SaaS companies vs. what Google told us, and how it drove us to create a global study on SaaS companies.

- How this all relates to our upcoming major product launch.

In our first episode, we discuss B2B sales prospecting with our expert, Juha Tarkkanen. We will talk about a variety of topics, including:

-Manual vs. automated prospecting

-How to define your ICP

-What kind of tools do we use in prospecting