<p class="MsoNormal">With the rise of generative AI software and major changes to search platforms even in just the past year or two, SEO and SEM tactics are back. Everyone and their mother is trying to figure out how to make search work and what the new world of search marketing even looks like. Enter Navah Hopkins.</p>

With the rise of generative AI software and major changes to search platforms even in just the past year or two, SEO and SEM tactics are back. Everyone and their mother is trying to figure out how to make search work and what the new world of search marketing even looks like. Enter Navah Hopkins.

<p>With the rise of generative AI software and major changes to search platforms even in just the past year or two, SEO and SEM tactics are back. Everyone and their mother is trying to figure out how to make search work and what the new world of search marketing even looks like. Enter Navah Hopkins.</p>

Don’t Call It A Comeback

AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger’s award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.

Share Don’t Call It A Comeback

Sign up to save your podcasts

Don’t Call It A Comeback

Don’t Call It A Comeback

More shows like AdExchanger

a16z Podcast

Pivot

Channels with Peter Kafka

Masters of Scale

Bold Names

The Big Story

The Journal.

The Prof G Pod with Scott Galloway

Big Technology Podcast

Hard Fork

Marketecture: Get Smart. Fast.

Sharp Tech with Ben Thompson

AdTechGod Pod

BG2Pod with Brad Gerstner and Bill Gurley

Prof G Markets