The Revenue Formula

Don’t create another podcast: Lessons from 200 episodes


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So we've crossed 200 episodes. And we felt like, as usual, doling out some advice - this time focused on the thing we spend a lot of time on... Podcasts. Specifcally this one.

If you've considered, or are constantly being suggested/told to do a podcast. This episode is for you. If not, maybe it'll just be fun to get a look under the hood. (and if nothing else? This episode also consist of non-work related conversation)

  • (00:00) - Introduction
  • (02:42) - Podcasting Journey and Milestones
  • (03:28) - Why You Shouldn't Start a Podcast
  • (04:07) - Challenges and Realities of Podcasting
  • (08:23) - The Effort Behind Consistent Content
  • (10:37) - Building Trust and Community
  • (16:58) - Reflecting on Past Guests
  • (17:33) - Becoming Part of the Creator Economy
  • (18:29) - Leveraging Influencer Partnerships
  • (19:59) - The Impact of Guest Episodes
  • (23:17) - Strategies for Growing the Audience
  • (24:29) - The Importance of Consistency
  • (28:31) - Effective Content Repurposing

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    The Revenue FormulaBy Toni Hohlbein & Mikkel Plaehn

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