At Veritus, we’re all about relational fundraising, but too often, we hear about non-profit leaders making random budget cuts that negatively impact this tried-and-true approach. 

 We know that leaders are under a lot financial pressure at their organizations. Tough decisions have to be made when times and budgets are tight. But it’s important for decision-makers to understand how these cuts can impact relational fundraising, and why they need to invest in relational major gifts when things start to feel pinched.  

 In this podcast episode, Jeff is joined by colleague Kendra Loper for an in-depth conversation about how leaders can better support their fundraisers’ work and when to think twice about slashing parts of the budget. 

 Show Highlights: In this episode, you’ll learn about…