Want to land the big client? What happens when they ask for a $1 million insurance policy?

Welcome to the big league.

My next guest is C.C. Chapman author of Content Rules and Amazing Things Will Happen. In this interview we talk about what it’s really like dealing with a big client and how you should be ready for the challenge. C.C. used WordPress for big brand projects and then later sold the agency in 2009. Let’s dive right in and listen to this great story!

C.C. Chapman interview: landing the big client and getting ready to scale

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What we’re learning in this episode

I didn’t know where to begin summarizing this episode (because it’s so epic), so I’ll do a bullet point outline:

His only regret, not self promoting harder

Everyone is afraid to sell and it drives me nuts.

C.C. knew his first book Content Rules was top notch – but even he admits he didn’t push it hard enough. When you know you have something great, tell the world. Why not? What do you have to lose?

You don’t have to be all, “Pitchy pitchy, selly sell.” about it. (Thanks Chris Brogan)

Promote w...