Zalmi Duchman started his fresh, healthy meal delivery service in 2005 and after nine years sold it for $24 million and, in the process, he learned a valuable lesson about thinking creatively.

In this interview, Duchman shares how creative financing could have saved him about $50,000 – and what you can do to avoid overpaying for a domain name – as well as some of the tactics he used to achieve a phenomenal growth trajectory.